Heatmaps
Unlike traditional heat mapping which is achieved with mouse movement, and assumes users are tracing their interest with a mouse, VR heat mapping tracks what users are looking at. Since VR gives users the power to explore a 360 image however they choose, understanding their interaction with it through detailed heat map data provides key insights about audience behavior.
Use Heatmap Data To:
- Understand the design elements that are drawing focus
- Anticipate questions or requests for revision based on focus
- Test sightlines, branding and other elements to see if they draw focus as intended
- Discover how your clients are viewing projects and improve your VR authoring
- Give context to client feedback
To view heatmap data, begin by opening the analytics section on your edit project page.
You can analyze your heatmap data in two ways – you can analyze data from individual viewing sessions, or you can combine all to analyze an overview.
To analyze an overview of your heatmap data, select the Analyze Sessions button.
To analyze individual viewing sessions of heatmap, select the eye icon to the left of the session.
When you open a heatmap session, you have a couple options to customize your heatmap viewing experience.
- Opacity: Use this to make the heatmap more transparent so that you can see what the viewer was looking at.
- Intensity: Use this to change the intensity of the heatmap so that you can see what the viewer paid the most attention to relative to other areas in the scene.
Select Mark Complete to move onto the next section.