Over the past month, shortly after the closure of our physical spaces, we successfully launched an ‘entirely virtual’ gallery that has proved invaluable in our marketing and sales efforts. I was duly underwhelmed by my initial encounter with ‘cloned galleries’ or ‘hybrid virtual’ gallery spaces and found that they universally fell short of the standards that we establish for our exhibitions, artist books, and films. With FM Virtual we can install art with a simple cut and paste on a computer, rather than struggling with the physical and logistical challenges presented by these activities at this time. In our strive to develop the most tangible, real-word gallery setting online, we’re able to further enhance the viewing experience by adding sound such as music or voiceover to accompany virtual exhibitions, walk-throughs, or tours.