Everything Else, Your Business + Virtual Reality

Why Early VR Adopters Have the Advantage

Virtual Reality is gaining traction across the globe, in areas as broad as education, health, entertainment and business. Already, Deloitte Global has predicted a $1bn year for the VR industry in 2016, and Digi Capital estimates that this figure will hit $30bn by 2020.

Although those numbers aren’t shocking to those of us plugged in to the VR industry, VR is yet to truly become a household-name phenomenon.

For architects and designers already experimenting with VR, this is an enormous advantage. When you hand a headset over to a client or a prospect, the ‘wow’ factor that comes with a first-time VR experience is second to none. It’s a huge attention grabber and conversation starter, but that’s not all.

Once the conversation progresses and it’s time to get serious, your VR capabilities put you at the front of people’s minds and far ahead of the others for technological innovation. You can be pretty sure they won’t have experienced this technology with other firms. Before they even close the deal, you’re well ahead of the pack.

And that’s just the power of VR before the design process begins! Check out our article on How to Save Time and Money using Virtual Reality and How to Supercharge Your Business with Virtual Reality for even more reasons why you should be jumping on the VR bandwagon.

Eventually, of course, this advantage won’t be so profound. Sure, having a headstart on VR will ensure your technology is always more powerful and valuable than your neighbor’s, but it won’t be a novelty forever.

When VR becomes standard among architects and interior designers, having VR capabilities will be important simply because you won’t be able to compete without it. Eventually, a firm without VR will be like a telemarketer without a phone or a fireman without a hose. This has been the case for the introduction of CAD, BIM and even personal computers in the industry–and VR is no exception.

But right now, VR is an early adopter’s game, and those firms who want to lead the way have everything they need to get started right here.