AR, Architecture, Business, Design, Industry News, News and Updates, VR, Your Business + Virtual Reality
If you follow the VR space at all, you’ve probably heard about Oculus Go VR – the much anticipated ‘all-in-one’ headset set to revolutionize mobile VR. No phone required, no awkwardly fitting your phone inside the goggles and hoping it’s secure, no cables to entangle you. Just…..go.
And that’s the intended magic of VR, isn’t it? Put on this headset and go anywhere. The Oculus Go is started being available to order May 1 2018, (many of us at Yulio just bought one) so probably in our hands and hitting retailers soon for about $200. That’s pretty exciting when you consider that a Gear VR from Samsung, the current best in class mobile experience is around $100 but requires a high-end smartphone to make the magic happen.
There have been plenty of articles discussing the consumer benefits but what about the benefits for those who can see immediate ROI? Let’s look at the four reasons why Oculus Go VR is going to be the key to making your business a VR success.
You get the emotional connection of VR without all the hassle of preloading
VR’s power to forge emotional connections has always been why it is so interesting. The problem to date has been that it sometimes gets lost in cumbersome technology – what I would call ‘friction’. In the past several years of experimenting with VR technology, and more than 1000 hours of user testing, we’ve seen small things like an unwillingness to mess up hair and makeup with headsets, concern about looking foolish and concern about feeling nauseous all limit VR’s reach. And we’ve seen the current multi-step process – download an app, put content on your phone, put the phone in a headset – impede business adoption.
The headset is powerful enough to stand on its own (and not draining your own phone battery)
The ‘smartphone as engine’ model has some inherent problems in current mobile VR that Oculus Go VR takes care of nicely. Right now, if your sales team is using VR in the field with their own phones, the experience can be interrupted by incoming calls or text alerts. And if their phone battery is at low because of this morning’s conference call, is an interior designer going to risk using it in VR at a client presentation? Standalone, purpose-built devices not only take away the friction of loading the right app and getting it going before placing it in a headset, but also take care of these small but very real inconveniences.
It makes fast VR, even faster – and more personal
For VR to be a practical, everyday tool, I maintain that it has to be fast. It’s a tool to facilitate discussion, and I advocate a ‘pop in and out’ experience. Look inside the headset at a design problem or issue to be resolved with your client or prospect, and then have a discussion. Oculus Go is going to contribute to that ‘fast VR’ use case that I think is critical to business-ready VR. Simpler, pre-loaded VR experiences on the headset make the designer, marketer or even retailer the narrator of a story, and not someone facilitating technology like phones and apps. It helps you get into VR faster, and I’ve seen, many times, how transformative that is. It’s the difference between seeing something and being immersed inside it.
You don’t need to blow the rest of your pay cheque on the device that powers your headset
Another obstacle to business VR is perceived cost. You’ll see articles all the time explaining that the Gear VR or the Google Daydream is just $100. But they need phones which are $550+ to power them. As a business owner trying to arm salespeople with VR portfolios or installing these devices in retail environments, there’s a lot of risk for breakage, damage, and loss. But with Oculus GO VR, marketers and sales manager will be able to get 3-4 devices for the same budget.
It’s a cornerstone of our approach to VR for business that the technology should never be a burden to a business user. You should be able to use the tools and processes you’re already using to bring your story into the VR medium. Oculus GO VR is another step toward making that seamless and has the potential to propel VR storytelling for business in late 2018.
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