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How to, VR, Your Business + Virtual Reality

Knowing a new technology is going to be important for business is one thing, developing a great use case for it, is entirely different.   In the 90s, with a heightened fear of missing out (and that’s before we had an acronym for it), CEO’s rapidly commissioned the creation of company websites to make sure they were keeping up with what was showing itself to be the new ‘must have’. Cut to early 2000s, it was all about having a mobile app. In those early days, with new technologies quickly evolving, business leaders weren’t sure what practical use a website or app was going to have to their business they just knew they needed one and so they made sure they had one. The results were that many of the early websites and mobile apps weren’t all that great. They often weren’t designed to solve a real problem or provide any real and tangible value to users. But the CEO could tell the board of directors they had one. It feels like we’re now in a similar place with learning how to use VR in business.

 

‘How to use VR?’
Jeremy Bailenson, head of Stanford University’s virtual reality lab remarked that “Most things don’t work in VR.” It’s a medium that has considerable strengths but it’s not suited to every application a creative marketing team might want to push it forward for. There are a lot of marketers and executives out there figuring out how to use VR. At Yulio we say that if you use images or video to tell your story today – you can do it better with VR. It has to be done with a clear and considered strategy however and we are seeing this being done brilliantly in a number of industries who have already figured out how to use VR;

Construction, Design & Real Estate – VR makes it real
VR is already enabling real estate professionals to showcase properties to potential buyers from anywhere in the world allowing them to experience clear details of, not only interior layouts and specifications but also property locations, views, and neighborhoods. With Yulio’s own technology architects and designers are able to give clients rich, immersive tours of their designs. Clients viewing unbuilt properties in this way are more able to imagine themselves living in new environments and, as a result, designers are becoming better equipped to create environments clients want and greatly reduce gaps between client expectation and eventual reality.  


 

 
Marketing & Advertising VR Experiences
With its unique ability to go beyond ‘showing’ products or stories and have viewers experience them, VR has delivered an entirely new toolset to marketers and advertisers. Studies have shown VR to deliver a 27% higher emotional engagement and 34% longer engagement than 2D content, so, for those already using images or videos to tell their story, it is a very compelling new option. VR gives consumers more control, allowing them to enter an experience alone, decide where they choose to go, how long they’re there for and what they see. We’ve obviously seen first-hand this dynamic method of idea communication at work in architectural and interior design whereby complex ideas and new environments can be communicated through immersing viewers directly within them. Once immersed, viewers can lead their own experience, progressing through the design story at their own pace and choosing to take their own detours – yet all within parameters set by the designer. Numerous brands including Jaguar, Coke, Etihad Airways, Audi and The New York Times have rolled out experiential marketing campaigns using VR. From enabling people to virtually experience the luxurious surroundings of Etihad’s first class airline cabin, to placing them on Wimbledon’s Centre Court, VR is enabling marketers to interact with their customers in more unique ways than ever before.


 

 Retail – Shop in VR
VR has been shown as a compelling new solution for retailers and one with the potential to help them face the challenges of a rapidly changing digital retail landscape. Startups such as Bold Metrics have been using VR technology to create ‘virtual maps’ of shoppers’ bodies, allowing them to virtually try on clothes or shoes in a 3D environment. With the latest developing technologies, shoppers will also soon be offered opportunities to visit virtual malls where virtual stores can be visited and products viewed in styled, curated, virtual environments. And while shopping may continue to be a social and recreational experience where people enjoy visiting physical environments, retailers are able to put their customers in flagship locations, fashion shows and more regardless of where they’re located.


 

Retail VR also has huge potential to limit the real estate required by major chains – if you can show off thousands of products in a headset, you need far less big box stores.



 

VR for Events & Conferences
Virtual Reality is seeing success in the events industry and even has some celebrity credibility. Paul McCartney recently released a 360-degree concert recording through a VR app linked to Google Cardboard. This meant anyone could experience his concert at a fraction of the cost and without the cramped train ride home afterward. In the same vein, conference organizers are using VR technology to power virtual conference attendance and also creating collective experiences among those who do attend; Intel CEO Brian Krzanich took 250 attendees at CES 2017 on a live inspection of a solar power plant in Moapa River Indian Reservation. And smaller event planners are learning how to use VR to attract exhibitors, showing off a virtual representation of the show floor, or showcasing last year’s event.


 

Healthcare
With its unique abilities to immerse viewers in that which is too complex to model using other means or is long distances away, VR has found a clear home in Healthcare. From training surgeons to treating phobias and developing new life-saving techniques, it is allowing professionals to learn new skills – or refresh existing ones – in a safe and adaptable environment. VR is being used as a smart diagnostic tool, enabling doctors to immerse patients in virtual environments, carrying out functional tests for some neurodegenerative disorders in order to come to a diagnosis without invasive surgery or other methods of treatment. Other use cases include helping the elderly in nursing homes ‘travel-by-goggles’ and in treatments for behavioral and mental health issues, using virtual immersion therapy.

Automotive
The automotive industry has adopted VR in a number of unique and intelligent ways, such as taking potential customers through exhilarating experiences in virtual high-performance cars, or checking the specifications and personalizing cars while in the dealership itself. Audi has been offering immersive car tours and virtual test drives and Ford have been working with the Oculus Rift team to design, prototype and evaluate vehicles in a virtual setting. This is already bringing significant change to the dealership experience, as well as saving car manufacturers millions of dollars in testing elements of new cars. Learning how to use VR has been key for an industry that knows its customers dislike interacting with sales teams, and even entering dealerships – offering exciting experiences people can navigate on their own goes a long way to overcome the issue.

Manufacturing
Similarly to the automotive industry, VR has the potential to transform manufacturing by offering major efficiencies through virtual training. While Manufacturing may seem too practical to worry about how to use VR, it falls into a winning pattern of using VR for things that are large and complex or expensive to model. Students can learn engine repairs on large, complex machinery or specialized devices using virtual models rather than the real thing. This type of virtual training has the power to heighten the technical skills of graduates more quickly and efficiently in in-demand trades, such as welding, plumbing, and electrical.


These are just a handful of industries where we see VR being used transformatively. The truth is VR has the potential to bring significant changes to a lot more. What we suggest? Get started today, for free. You can bring VR to your vision with Yulio in a free account.
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Everything Else, Your Business + Virtual Reality

Most of the attention that today’s Virtual Reality technology gets is focused on its uses in the gaming and entertainment world. But any architect or interior designer who’s half awake knows that the A&D community is in the middle of a VR revolution: and it’s not over yet. Here are two ways VR changing architecture and design already. Who knows what’ll be next?


New client experience


The way your clients experience the collaboration process will be unlike they’ve ever experienced before. Instead of attempting to visualize their project from a piece of paper, they’ll know exactly what you’ve got in mind and exactly what they’re getting prior to construction. This reduces hesitation, improves their decision-making abilities and makes them feel a lot more comfortable about the process–which, for most non-designers, can be an intimidating one. Being able to place your clients in your designs, and guide them through the entire experience with tools like Yulio’s collaboration feature, is a first-class experience they can’t help but love. But with new experiences come new expectations. Once your clients have experienced VR-assisted collaboration, nothing else will compare. Next time around, you can be sure there’s one thing they’ll be asking for.

New services = new revenue stream


With new technology comes new opportunities for adding value to clients–and, well, making money. Take one of our clients–a major Canadian design firm – who use Yulio to offer a service they’d never been able to offer before. The firm created a new service offering and revenue stream entirely around designing ‘virtual’ designs for empty units for sale by one of Canada’s top 10 national real estate companies. Before this, the real estate company was spending $50-$60 per square foot to construct a real-life demo unit. So, their new virtual demo arrangement is a win for both parties. And can you guess who the buyers turn to when it’s time for real design work?

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Everything Else, Your Business + Virtual Reality

Virtual reality is some of the most interesting technology of the decade, with the potential to transform a lot of industries. It offers many opportunities for businesses. And today we will cover 2 benefits you can get employing VR – saving time and money. Here’s how.


1. Solve problems

Where a printed rendering will reveal only so much, virtual reality is the closest thing we have to being actually inside a space. Before virtual reality, there were some things – like sightlines or other obscurities – that were barely noticeable until a space had been constructed.

Viewing spaces in virtual reality has all the magic of constructing a space, without any construction required. What you see in virtual reality is what you get – and it’s a whole lot cheaper to predict these issues before the hammer and nails come out.

 

2. Travel less

While travel is only one aspect of the collaboration process, anyone who deals with high-touch clients knows that getting on the road is more than an inconvenience: it’s also a huge time-waster.

While we’ll never claim that virtual reality should (or will) replace real face-to-face human contact, it can certainly reduce the need for unnecessary touchpoints. Got a quick revision you want a client to take a look at? Send them a link and it’ll be loaded in their VR headset in an instant.

Our clients report cutting down on client visits by about 50% – and the best part is that virtual reality communicates your vision so clearly that clients aren’t left feeling neglected or confused!

 

3. Shorten the collaboration process

Virtual reality’s star quality is its ability to communicate your vision in all its glory – which has impacts on the collaboration process. Visualization is particularly important for your clients, who are unlikely to be as skilled as you at picturing themselves in a space from a simple picture.

Our clients have told us that where clients used to take hours or even days to make decisions about certain elements of a design, virtual reality reduces this to seconds. The more they can see and experience your design, the less talking you have to do.

Ready to get cracking with virtual reality? Sign up for our free trial and try it for yourself.

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Everything Else, Your Business + Virtual Reality
To most of us, Virtual Reality is interesting–but intimidating. The most common objections we get from architects and designers usually stem from fear: “I’m not technical–how will I know how to use VR? Will everyone on my team be able to learn this technology? What about my clients?” A mobile VR platform like Yulio solves all of the above, and more.

Converting from CAD to VR

Converting to VR from  your authoring environment is simple with VR CAD plugins, and requires virtually no extra work. Just render your 3D environment with the plugin specific to your CAD tool, and you’ve got everything you need to upload to Yulio.

File Management

Once you’re ready to upload, it gets even easier. Yulio’s file management system is as simple as it gets: if you know how to use Dropbox (or a computer, really), you know how to manage your files in Yulio.  

Viewing in VR

Viewing your VR files is as simple as downloading the free Yulio Viewer app to your smartphone and connecting it to your Yulio account. Any time you want to view a design in VR, just click ‘View in VR’ on yulio.com and it’ll be sent to your phone. This makes the process of handing a headset to a client smooth and painless. Once they’re immersed in VR, you’ll be able to guide them through a space using Yulio’s live-stream Collaborate feature, giving your client an impressive (but not overwhelming) experience.

Your Clients

At the end of the day, clients are your top priority. You’ll no doubt want to make sure their VR experience is enjoyable and hassle-free. That’s why Yulio is designed for you and your clients. If your client wants to view VR designs in their own smartphone, all they’ll need is the app and your design’s special URL, which you can share with them in seconds. The best part about the simplicity of mobile VR is that it comes at no cost to sophistication–or power. Even with a simple smartphone and a pocket-sized headset, the reactions VR elicits are one of a kind. Give it a try–you’ll be surprised how easy it is.
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Everything Else, News and Updates, Your Business + Virtual Reality
We’ve got something exciting to announce: you can now view 360 photos in Yulio! If you’re a Yulio user, check out our Knowledge Base article for more technical information and a guide on this Yulio feature update. Why should you use 360 photos? In the same way that a 2D image of an architectural rendering is nothing like experiencing that same rendering in Virtual Reality, viewing a 360 photograph is an entirely new experience: it’s captivating, fully immersive, and communicates better than anything how it really feels to be in a space. Your only competitor? Brick and mortar. Our clients use Yulio’s 360 photo capabilities in a number of ways:
  • Showcasing before and after photos in portfolios
  • Showcasing before photos with ‘after’ renderings
  • Presenting spaces off-site, without the need to for either party to travel
It’s early days, but 360 photography–and the entire Virtual Reality industry–is proving itself to be incredibly valuable for the A&D community (and their clients!). Ready to give it a go? Sign up for a free 30-day trial of Yulio’s Virtual Reality software and try out our Yulio feature update for yourself today.
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Everything Else, News and Updates, Your Business + Virtual Reality
Virtual Reality is heralded by many as the beginning of the breakdown of society as we know it. If Virtual Reality starts to replace our Real Reality, we’ll spend our days inside a headset, preferring pixels to people and simulations to socializing. keep reading
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Everything Else, Your Business + Virtual Reality

Though virtual reality is a new tool for many, Yulio’s easy-to-use technology is designed for use by the whole team–from VPs, to designers, to the sales team. As you’ll see, there are numerous ways on how to implement VR in your business. 

 

“Conference room, now!”

It’s a good idea to introduce your new VR technology to the whole company before you begin. Explain why you’re using it, and the benefits it will bring to the entire team.

Outline how it will be used within the company, and assign roles and responsibilities to various team members.

Above all, make sure they know that this is designed to make their jobs easier, not harder. It’s hard to argue with that.

Side note: If they haven’t tried VR in business or at home until now, make sure you put a headset on them! If there’s one way to get people excited about VR, it’s letting them try it.

 

Use Yulio’s user management capabilities

It’s easy to set up your team in Yulio. You’ll need a Standard or Plus account, and admin rights to invite, delete and assign roles to users.

You can assign a user to one of three roles: admin, author, and presenter.

Give admin rights to your in-house VR champion–this gives them full capabilities within Yulio, including the ability to manage users.

For your architects, designers and 3D modellers, author rights are your best bet. This gives them control over file management, but not user management.

For your salespeople or team members who’ll only need to select and present VR experiences for viewing, presenter rights are what you need. They’ll be able to navigate through your files, and view the files they need, without making any changes within the system.

With your team’s roles designated within Yulio, we think  you’ll find working with Yulio a lot smoother.

For a detailed explanation on assigning user roles, check out our article on the Yulio Knowledge Base about this.

 

Get them comfortable

Don’t throw your team into the deep end. Although Yulio is designed with grandma-tested simplicity, it’s still new technology, and your team will inevitably have their inhibitions about it.

Make sure they’re comfortable with how it works before they start using it (this is particularly important for client-facing team members).

Let them know that any problems or any questions on how they can use VR in business, they have can be directed to our friendly support staff at support@yulio.com and 416-499-2227. Of course, there’s always our trusty Knowledge Base if you’re looking for some quick self-help.

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Everything Else, Your Business + Virtual Reality

So you’ve just stepped into the world of virtual reality, and you’re quickly discovering what an amazing business tool it can be. Oh, and how straight-up cool it is. But if you’re wondering how to use VR in business and integrate it as a part of your brand and service offering, here’s a few tips to get you started. keep reading

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Everything Else, Your Business + Virtual Reality

Feeling a little divide between you and them? Here are a few tips to rejig the way you interact with clients and enhance your client collaboration.

1. Communicate through technology.


If you’re new to the concept of virtual reality, here’s a quick overview of what it can do for your client collaboration.

Virtual reality allows your clients (who often don’t have the inherent visualization skills you have) to truly experience a design. It’s the closest they’ll get to being in the space without… well… being in the space.

This means they’ll make decisions and identify design issues faster (without any construction required), and have a better idea of what they’re getting before construction even begins.

2. Guide and moderate their viewing experience.


Let them know where they are and where you’re taking them, and point out certain features of interest if they seem a little overwhelmed in the space. Be sure to give them a quick overview of the software and hardware if it’s new to them, and let them know that its sole purpose is to help you share your ideas easier.

3. Don’t let technology replace human to human connection.


Technology is exciting and revolutionary, but it’ll never beat a good old-fashioned face-to-face meeting. If you’re using virtual reality in a meeting with clients, be sure to spend plenty of time with the goggles off, and make a little eye contact! And, no matter how tech-savvy you and your clients are, don’t let remote collaboration sessions fully replace onsite meetings. Ever.

Ready to put your client collaboration on steroids? Sign up for a free trial of Yulio today.

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Everything Else, Your Business + Virtual Reality

Virtual Reality has already earned the attention of many industries, and it’s not surprising at all – possibilities created by VR for business are countless. However, explaining to your clients that you’re using virtual reality can be a daunting task – especially for those still using flip phones (you know the kind). But while virtual reality is undoubtedly sophisticated technology, it’s also incredibly simple to use. Here’s our top three tips on seamlessly introducing virtual reality to your clients.

1. Get the goggles on them – first thing.

Don’t confuse them with words like headsets and virtual reality and VRE’s. The best way to explain virtual reality is to just hand them a pair of goggles. Have a sample space (from our Showcase, if you’d like) already loaded – that’s when the penny drops.

Once they’ve had their “Holy Guacamole” moment, then you can get into depth about how you’ll be using virtual reality to collaborate better with them.

2. Start with your own headset.

Don’t send them a brand new headset straight off the bat with a hurried two-line email about how to use it. The best way to ease clients into the world of virtual reality is to have it set up beforehand and ready for them to try right then and there.

If they express interest in doing it themselves, or you’ve already introduced it to them and you now want to simplify your collaboration process, that’s the time to consider getting them set up with a headset.

3. Reassure them.

We humans usually take a little while to adjust to change. Let your clients know (before anything else) that this new technology isn’t designed to confuse them or get more money out of them – it’s just a newer, better way of letting them see what’s in your head.

Once you start walking them through it, they’ll see how easy and approachable it really is.

And – trust us – they won’t want to go back.

Want to get started with virtual reality? Click here to get your free trial up and running.

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Everything Else, Your Business + Virtual Reality

Ultimately, there are two things you’ll need to consider when buying a virtual reality (VR) headset for the first time: cost, and quality.

While there are dozens of headsets out there, and more joining the market every day (a quick Google search will leave you feeling more than a little overwhelmed), here are a few classics we recommend for business users.*

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