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Business, VR, Your Business + Virtual Reality
Virtual Reality has been successful in delivering immersive experiences to an audience bored with brochures, catalogs, and flyers. This is increasingly important for the current generation of consumers who are content-saturated 21st century Millennial and GenZ members. The most successful companies are transitioning from material objects to experiences.  As a result, businesses have started to incorporate advanced experiential technologies like VR to create a whole new way of interacting with their brand. Consequently, VR in retail is gaining significant traction – engaging customers, and driving sales.

How Could VR Enhance My Business?

1. Deepen Client Engagement. Giving customers the opportunity to connect with your products in VR allows them to envision using them in their own life and build an emotional connection with what you’re selling. This not only encourages greater brand awareness and rates of retention but makes for an overall memorable experience with your company. This could be a small but crucial step in generating trial and inserting your products into the lifestyles of your customers.  

2. Try Before you Buy. In today’s market, online reviews can make or break your product – making accuracy crucial in maintaining and growing your client base. Unlike a 2D digital file, by integrating VR into your consumer-product relationship you allow potential clients to interact with the product before buying. VR consumer-product interaction removes the limitations imposed by traditional online profiles and reduces the likelihood of an unsatisfied customer. Your customers are always looking for the product that answers any barriers or inconveniences they may be facing. However, in that search, understanding a product’s specifications and qualities can be difficult when you’re not seeing it in person. Viewing the product in VR may be a simple solution to this situation. Using VR, your shopper can now pick up the product, look at it and review a pop up of all the item’s information. As a result, not only are your customer’s questions answered, but they were also able to connect with the item.  

3. Make Shopping Fun Again. VR is an interactive and enjoyable medium to inform and entertain your customers. Whether you’re looking for a new way to attract prospects or to captivate those already in your store, VR offers new experiences. Enhance your customer’s experience with your brand and make shopping about more than consumption and offer experiences.

“Virtual reality is developing fast and in five to ten years it will be an integrated part of people’s lives. We see that it will play a major role in the future, for instance it could be used to enable people to try out a variety of home furnishing solutions before buying them”

Jesper Brodin, IKEA Range & Supply Manager

Virtual Reality in Retail – Use Cases

The current landscape of VR in retail is extremely diverse, and it’s especially exciting to see all the creative approaches businesses have chosen to integrate the technology into their workflow. Some of the biggest names in retail have jumped head first into the VR pool. Let’s explore how TOMS Shoes and Audi have uniquely integrated VR into their workflow.

TOMS Shoes
In recent years, TOMS Shoes released a short film called “Experience the TOMS Virtual Giving Trip”. Viewers joined the TOMS team in Peru and met some of the children that have been directly impacted by their One for One program. The film allows the viewer to enter into the experience of the distribution trip. By showing the viewer to the reality of their impact, VR allowed the viewer to emotionally connect with the companies campaign and – most importantly- their product.



 

This isn’t the only time that TOMS Shoes invested in a VR experience to communicate their company’s mission. The following year, they teamed up with AT&T to release “A Walk in Their Shoes”, another short film that brought the viewer to a couple of cities in Colombia. TOMS Shoes set up VR stations with the promo video in 100 of their stores, providing their customers with a brand new experience. The video reached over 700,000 views on YouTube, increasing their brand awareness and providing evidence of the impact of their mission to their current clients. TOMS Shoes founder Blake Mycoskie found the VR experience so successful that he hopes to make 5 more films in different locations to share more of their humanitarian story.

“VR is the greatest technology I’ve seen to create empathy… It’s amazing when people experience and see things first-hand. We know this because we’ve seen it when we take people on giving trips over the years. Obviously that’s not scalable, but a VR experience is infinitely scalable.”

Blake Mycoskie, retrieved from: https://www.fastcompany.com/3059526/why-toms-shoes-and-att-are-taking-a-virtual-reality-trip-to-colombia


Audi
Audi German automobile manufacturer giant Audi is a great example of personalizing VR to fit the company. Audi has primarily incorporated VR in their showrooms, allowing their customers to completely customize their car virtually. When strapped into the VR headset, customers are immersed in an extremely realistic and detailed experienced the configured car. By adding a VR element to their arsenal, dealers are now able to showcase the full line of Audi models and all the customization options with ease. In addition, the customer has the option to see their car in different environments, times of day, and light conditions.



“As part of Audi’s comprehensive initiative for digital innovation at dealerships, the VR experience is completely integrated into the brand’s IT system.”
Audi MediaCenter


Audi’s VR experience has proven to be an effective tool to help dealers communicate with their clients. Interested buyers can now configure their vehicle down to the smallest of details in VR. Previously, the most common practice of showing their line’s variety or custom options would be to flip through swatches in a pamphlet. Although this method gives an indication of what the finished product may look like, an impression of a potential product cannot be compared to the experience of reality. With VR, the client sees exactly what they will be getting. With viewing the variants in virtual reality, customers not only have the opportunity to interact with the custom product but to build confidence in their purchase. Audi has been incredibly successful in providing support and engaging with their customers by using VR.

Moving Forward

The retail industry is steadily increasing its use of advanced digital technology as the demand for an immersive purchasing experience increases. 70% of customers are interested in using VR when shopping- a statistic that suggests the expectation that VR is the future of retail. TOMS Shoes and Audi are just a few examples that have creatively and uniquely incorporated VR in retail. Whether it be creating a 360 video experience or a new and refreshing way to present your products, VR has the power to adapt into your company’s workflow where you need it. Bring back the fun in shopping, and begin to engage with your customers like never before.  It’s time to give the people what they want.


Here at Yulio, we strive for excellence in performance and integrity when it comes to our product, and customer service. To learn more about how VR can enhance your business workflow, sign up for our FREE 5-day email course. For more tips and considerations on the right way to integrate VR into your business, check out our Whitepaper.

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Everything Else, Your Business + Virtual Reality

Most of the attention that today’s Virtual Reality technology gets is focused on its uses in the gaming and entertainment world. But any architect or interior designer who’s half awake knows that the A&D community is in the middle of a VR revolution: and it’s not over yet. Here are two ways VR changing architecture and design already. Who knows what’ll be next?


New client experience


The way your clients experience the collaboration process will be unlike they’ve ever experienced before. Instead of attempting to visualize their project from a piece of paper, they’ll know exactly what you’ve got in mind and exactly what they’re getting prior to construction. This reduces hesitation, improves their decision-making abilities and makes them feel a lot more comfortable about the process–which, for most non-designers, can be an intimidating one. Being able to place your clients in your designs, and guide them through the entire experience with tools like Yulio’s collaboration feature, is a first-class experience they can’t help but love. But with new experiences come new expectations. Once your clients have experienced VR-assisted collaboration, nothing else will compare. Next time around, you can be sure there’s one thing they’ll be asking for.

New services = new revenue stream


With new technology comes new opportunities for adding value to clients–and, well, making money. Take one of our clients–a major Canadian design firm – who use Yulio to offer a service they’d never been able to offer before. The firm created a new service offering and revenue stream entirely around designing ‘virtual’ designs for empty units for sale by one of Canada’s top 10 national real estate companies. Before this, the real estate company was spending $50-$60 per square foot to construct a real-life demo unit. So, their new virtual demo arrangement is a win for both parties. And can you guess who the buyers turn to when it’s time for real design work?

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Everything Else, Your Business + Virtual Reality

Virtual reality is some of the most interesting technology of the decade, with the potential to transform a lot of industries. It offers many opportunities for businesses. And today we will cover 2 benefits you can get employing VR – saving time and money. Here’s how.


1. Solve problems

Where a printed rendering will reveal only so much, virtual reality is the closest thing we have to being actually inside a space. Before virtual reality, there were some things – like sightlines or other obscurities – that were barely noticeable until a space had been constructed.

Viewing spaces in virtual reality has all the magic of constructing a space, without any construction required. What you see in virtual reality is what you get – and it’s a whole lot cheaper to predict these issues before the hammer and nails come out.

 

2. Travel less

While travel is only one aspect of the collaboration process, anyone who deals with high-touch clients knows that getting on the road is more than an inconvenience: it’s also a huge time-waster.

While we’ll never claim that virtual reality should (or will) replace real face-to-face human contact, it can certainly reduce the need for unnecessary touchpoints. Got a quick revision you want a client to take a look at? Send them a link and it’ll be loaded in their VR headset in an instant.

Our clients report cutting down on client visits by about 50% – and the best part is that virtual reality communicates your vision so clearly that clients aren’t left feeling neglected or confused!

 

3. Shorten the collaboration process

Virtual reality’s star quality is its ability to communicate your vision in all its glory – which has impacts on the collaboration process. Visualization is particularly important for your clients, who are unlikely to be as skilled as you at picturing themselves in a space from a simple picture.

Our clients have told us that where clients used to take hours or even days to make decisions about certain elements of a design, virtual reality reduces this to seconds. The more they can see and experience your design, the less talking you have to do.

Ready to get cracking with virtual reality? Sign up for our free trial and try it for yourself.

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Everything Else, Your Business + Virtual Reality
To most of us, Virtual Reality is interesting–but intimidating. The most common objections we get from architects and designers usually stem from fear: “I’m not technical–how will I know how to use VR? Will everyone on my team be able to learn this technology? What about my clients?” A mobile VR platform like Yulio solves all of the above, and more.

Converting from CAD to VR

Converting to VR from  your authoring environment is simple with VR CAD plugins, and requires virtually no extra work. Just render your 3D environment with the plugin specific to your CAD tool, and you’ve got everything you need to upload to Yulio.

File Management

Once you’re ready to upload, it gets even easier. Yulio’s file management system is as simple as it gets: if you know how to use Dropbox (or a computer, really), you know how to manage your files in Yulio.  

Viewing in VR

Viewing your VR files is as simple as downloading the free Yulio Viewer app to your smartphone and connecting it to your Yulio account. Any time you want to view a design in VR, just click ‘View in VR’ on yulio.com and it’ll be sent to your phone. This makes the process of handing a headset to a client smooth and painless. Once they’re immersed in VR, you’ll be able to guide them through a space using Yulio’s live-stream Collaborate feature, giving your client an impressive (but not overwhelming) experience.

Your Clients

At the end of the day, clients are your top priority. You’ll no doubt want to make sure their VR experience is enjoyable and hassle-free. That’s why Yulio is designed for you and your clients. If your client wants to view VR designs in their own smartphone, all they’ll need is the app and your design’s special URL, which you can share with them in seconds. The best part about the simplicity of mobile VR is that it comes at no cost to sophistication–or power. Even with a simple smartphone and a pocket-sized headset, the reactions VR elicits are one of a kind. Give it a try–you’ll be surprised how easy it is.
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Everything Else, News and Updates, Your Business + Virtual Reality
We’ve got something exciting to announce: you can now view 360 photos in Yulio! If you’re a Yulio user, check out our Knowledge Base article for more technical information and a guide on this Yulio feature update. Why should you use 360 photos? In the same way that a 2D image of an architectural rendering is nothing like experiencing that same rendering in Virtual Reality, viewing a 360 photograph is an entirely new experience: it’s captivating, fully immersive, and communicates better than anything how it really feels to be in a space. Your only competitor? Brick and mortar. Our clients use Yulio’s 360 photo capabilities in a number of ways:
  • Showcasing before and after photos in portfolios
  • Showcasing before photos with ‘after’ renderings
  • Presenting spaces off-site, without the need to for either party to travel
It’s early days, but 360 photography–and the entire Virtual Reality industry–is proving itself to be incredibly valuable for the A&D community (and their clients!). Ready to give it a go? Sign up for a free 30-day trial of Yulio’s Virtual Reality software and try out our Yulio feature update for yourself today.
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Everything Else, News and Updates, Your Business + Virtual Reality
Virtual Reality is heralded by many as the beginning of the breakdown of society as we know it. If Virtual Reality starts to replace our Real Reality, we’ll spend our days inside a headset, preferring pixels to people and simulations to socializing. keep reading
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Everything Else, Your Business + Virtual Reality

Though virtual reality is a new tool for many, Yulio’s easy-to-use technology is designed for use by the whole team–from VPs, to designers, to the sales team. As you’ll see, there are numerous ways on how to implement VR in your business. 

 

“Conference room, now!”

It’s a good idea to introduce your new VR technology to the whole company before you begin. Explain why you’re using it, and the benefits it will bring to the entire team.

Outline how it will be used within the company, and assign roles and responsibilities to various team members.

Above all, make sure they know that this is designed to make their jobs easier, not harder. It’s hard to argue with that.

Side note: If they haven’t tried VR in business or at home until now, make sure you put a headset on them! If there’s one way to get people excited about VR, it’s letting them try it.

 

Use Yulio’s user management capabilities

It’s easy to set up your team in Yulio. You’ll need a Standard or Plus account, and admin rights to invite, delete and assign roles to users.

You can assign a user to one of three roles: admin, author, and presenter.

Give admin rights to your in-house VR champion–this gives them full capabilities within Yulio, including the ability to manage users.

For your architects, designers and 3D modellers, author rights are your best bet. This gives them control over file management, but not user management.

For your salespeople or team members who’ll only need to select and present VR experiences for viewing, presenter rights are what you need. They’ll be able to navigate through your files, and view the files they need, without making any changes within the system.

With your team’s roles designated within Yulio, we think  you’ll find working with Yulio a lot smoother.

For a detailed explanation on assigning user roles, check out our article on the Yulio Knowledge Base about this.

 

Get them comfortable

Don’t throw your team into the deep end. Although Yulio is designed with grandma-tested simplicity, it’s still new technology, and your team will inevitably have their inhibitions about it.

Make sure they’re comfortable with how it works before they start using it (this is particularly important for client-facing team members).

Let them know that any problems or any questions on how they can use VR in business, they have can be directed to our friendly support staff at support@yulio.com and 416-499-2227. Of course, there’s always our trusty Knowledge Base if you’re looking for some quick self-help.

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Everything Else, Your Business + Virtual Reality

So you’ve just stepped into the world of virtual reality, and you’re quickly discovering what an amazing business tool it can be. Oh, and how straight-up cool it is. But if you’re wondering how to use VR in business and integrate it as a part of your brand and service offering, here’s a few tips to get you started. keep reading

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Everything Else, Your Business + Virtual Reality

Feeling a little divide between you and them? Here are a few tips to rejig the way you interact with clients and enhance your client collaboration.

1. Communicate through technology.


If you’re new to the concept of virtual reality, here’s a quick overview of what it can do for your client collaboration.

Virtual reality allows your clients (who often don’t have the inherent visualization skills you have) to truly experience a design. It’s the closest they’ll get to being in the space without… well… being in the space.

This means they’ll make decisions and identify design issues faster (without any construction required), and have a better idea of what they’re getting before construction even begins.

2. Guide and moderate their viewing experience.


Let them know where they are and where you’re taking them, and point out certain features of interest if they seem a little overwhelmed in the space. Be sure to give them a quick overview of the software and hardware if it’s new to them, and let them know that its sole purpose is to help you share your ideas easier.

3. Don’t let technology replace human to human connection.


Technology is exciting and revolutionary, but it’ll never beat a good old-fashioned face-to-face meeting. If you’re using virtual reality in a meeting with clients, be sure to spend plenty of time with the goggles off, and make a little eye contact! And, no matter how tech-savvy you and your clients are, don’t let remote collaboration sessions fully replace onsite meetings. Ever.

Ready to put your client collaboration on steroids? Sign up for a free trial of Yulio today.

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Everything Else, Your Business + Virtual Reality

Virtual Reality has already earned the attention of many industries, and it’s not surprising at all – possibilities created by VR for business are countless. However, explaining to your clients that you’re using virtual reality can be a daunting task – especially for those still using flip phones (you know the kind). But while virtual reality is undoubtedly sophisticated technology, it’s also incredibly simple to use. Here’s our top three tips on seamlessly introducing virtual reality to your clients.

1. Get the goggles on them – first thing.

Don’t confuse them with words like headsets and virtual reality and VRE’s. The best way to explain virtual reality is to just hand them a pair of goggles. Have a sample space (from our Showcase, if you’d like) already loaded – that’s when the penny drops.

Once they’ve had their “Holy Guacamole” moment, then you can get into depth about how you’ll be using virtual reality to collaborate better with them.

2. Start with your own headset.

Don’t send them a brand new headset straight off the bat with a hurried two-line email about how to use it. The best way to ease clients into the world of virtual reality is to have it set up beforehand and ready for them to try right then and there.

If they express interest in doing it themselves, or you’ve already introduced it to them and you now want to simplify your collaboration process, that’s the time to consider getting them set up with a headset.

3. Reassure them.

We humans usually take a little while to adjust to change. Let your clients know (before anything else) that this new technology isn’t designed to confuse them or get more money out of them – it’s just a newer, better way of letting them see what’s in your head.

Once you start walking them through it, they’ll see how easy and approachable it really is.

And – trust us – they won’t want to go back.

Want to get started with virtual reality? Click here to get your free trial up and running.

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Everything Else, Your Business + Virtual Reality

Ultimately, there are two things you’ll need to consider when buying a virtual reality (VR) headset for the first time: cost, and quality.

While there are dozens of headsets out there, and more joining the market every day (a quick Google search will leave you feeling more than a little overwhelmed), here are a few classics we recommend for business users.*

keep reading
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