Your Business + Virtual Reality

Promoting Your Architecture Firm Using Virtual Reality: Marketing, Part 1

Marketing, Part 1: Customize your VR Technology

Though VR is a natural sales tool, one of its biggest untapped potentials is as a powerful marketing machine. Of course, no one can predict what this technology will be capable of in even a few years’ time, but here are three things you can already do with VR technology to add a little more excitement to your marketing campaigns.


With new headsets entering the market every day, VR hardware is quickly becoming an inexpensive branding tool. Consider custom-branding VR headsets (a cost-effective option is custom-branded cardboard-style goggles) to leave behind with clients and prospects, to give out at events or at the office. A giveaway headset is much more impactful than a simple flyer—or worse—a branded pen: it’s the kind of thing that’ll be passed around the office or taken home. It’s also much more likely to be used or at least kept around for a while (rather than thrown straight in the trash).


While hardware is one half of the equation, the true VR experience happens inside your headset. When searching for a VR technology provider, be sure to choose one that allows you to whitelabel or customize its technology. For example, Yulio users can brand Virtual Reality Experiences and intermediary web pages with their company logo and promotional offers. Our aim at Yulio is to minimize our branding to make your firm’s branding front and center.   Interested in trying VR for free? Head to and start your free trial today.