Promoting Your Architecture Firm Using Virtual Reality: Blog Series
In an era with more solutions than problems, there’s no shortage of ways to improve your business. If you’re a conscientious business owner or executive, you’re constantly testing new tools and techniques. Whether it’s social media activity, website optimizations, customer engagement campaigns, or sales workshops, there’s a million ways to do better business. This blog series will focus on Virtual Reality, and how architects and interior designers can use this technology to change the way they work with clients, improving communication and collaboration, and giving clients an entirely new design experience. While Virtual Reality (VR) is easy to dismiss as “just another technology” or digital toy to accessorize your smartphone, it’s so much more than that. At its core, VR is about giving people—your clients, prospects, and even your team—an experience. Its innate humanness makes it the ultimate delivery mechanism that will add value to your exchanges at any stage of the business cycle. Virtual Reality is exciting and attention-grabbing (and this can certainly be an advantage for progressive businesses), but as business owners and executives interested in improving our businesses, we need to look past this noise. This focus will be even more crucial when the industry moves past its currently early adopter phase and VR technology becomes less of a novelty. Architects and interior designers need to leverage VR technology to continually add value, long after that first “wow” moment. This blog series will teach you how to add more value to your clients with VR technology, and ultimately, how to monetize this added value. Though VR won’t necessarily fit into any single area of your business, we’ve segmented this guide to demonstrate how VR can make a difference in:
- Marketing; and
- Client engagement.