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Architecture, Design, VR, Your Business + Virtual Reality

VR for Architects: Collaborate with your Design Team

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April 18, 2019

- Architecture, Design, VR, Your Business + Virtual Reality

Virtual Reality (VR) has quickly become an asset in the architect’s toolbox, breathing life into their designs. Given the overall rise in popularity and availability, VR has become one of the preferred solutions in answering some of the barriers you may have in your project’s process. As businesses and firms continue to recognize the practicality and functionality that VR for architects provides, this technology continually moves past entertainment and into Enterprise.


How to Use VR in Architecture

In a broad sense, VR builds a bridge between some points of friction you may face during a project’s external and internal process.


External

We have previously covered in our post last week how using VR could aid in external interaction, especially with your clients. One of the key components of a successful designer-client relationship is clear and effective communication. As an architect, you are accustomed to reading and deciphering a floorplan of a space, however, your clients may not even know any of the technical terms commonly used in your field. Immersing your clients in VR allows you to share your vision in a way they can easily understand.


Internal

Your final product that is on display in center stage for your clients to see is the result of hard work behind the scenes. And the beauty of VR is that it’s versatile enough to be applied to all areas of your workflow. Using VR for architecture has many key benefits especially during the internal design development stage.


So how exactly would VR be useful for architects and designers?


“Architects and designers in our worldwide offices are now using VR technology on a daily basis to discover new insights into their design ideas.”

James Vandezande, Director of Design Technology at HOK


The Ultimate Validation Tool

As with any project, there is the limitation of wanting to churn out your client’s vision in a timely manner. Having a fast turnover rate helps you stay competitive, professional, and client-focused. However, there are projects that will be more challenging than others, and having a clear sense of direction not only helpful, but it will be critical in concluding a project efficiently. In order to do so, seeing design information efficiently will be a crucial part of the process of getting from start to finish. Whether the challenge is a limited office area or a huge concert auditorium, VR provides a solution to communicate more efficiently with greater clarity.


“We can get into a challenging space and immediately understand if it feels and works the way we intended. It’s a much faster way to look at design information. I just spent 30 seconds inside this interactive model and saw the amount of information that might have taken 20 different drawings to communicate.”

Eli Hoisington, Design Principal, HOK St. Louis Office



Being able to see your space makes all the difference. Not only does it make it clearer to you, the individual designer, but to the rest of your team. Information that would have been challenging to communicate previously is understood instantly when stepping into your project in VR. Plus, it gives you the opportunity to discuss with your team the feasibility of certain structures your client may have requested. Whether the design or configuration isn’t functional or you’re unsure about what the quality of the end result would be, utilizing VR as a validation tool helps you understand the flaws of your design, and promotes discussions on how to fix it.


Enhance Your Communication

On that same wavelength, the clarity that VR provides is helpful during the revision process amongst your colleagues. As Eli pointed out, stepping into your design in VR helps you immediately understand what the space feels like and if it turned out the way you expected. Although it’s a great feeling when the result is better than you hoped for, using VR in architecture highlights improvements needed in your design.


“Throwing our design into VR would quickly reveal tasks and revisions we needed to accomplish and help us figure it out much more quickly in the design process.”

Andrew Chung, Diamond Schmitt Architects


Like Andrew was saying, viewing your design in VR helps you and your team to catch any errors that may not be necessarily noticeable in drawings. On top of that, it gives the opportunity to brainstorm more ideas for making a certain area or structure more efficient, practical, or aesthetically pleasing to take your design to the next level. Being able to iron out the last remaining creases will be useful in finalizing a design before presenting it to your client for further revisions.


Furthermore, fostering good communication is not only valuable when interacting with your clients, but also amongst the team. Understanding your fellow designer’s struggle with an area of the design or pointing out areas of enhancement is all part of encouraging cohesion in your team. With breaking the visualization barrier, VR promotes clearer collaboration with your design team.


Share Your Design Remotely

VR has become more advanced and readily available, creating a variety of VR business-ready solutions suitable for any company. Many architecture firms have opted to adopt the tetherless VR option as it allows for greater flexibility and mobility of transport. Additionally, it’s a more cost-effective route as tethered VR requires a powerful computer to support the program and the headset. While you can pass along the headset to your colleagues and clients when you meet with them in person, a number of business-ready VR companies have made it possible to share your designs remotely.


Here at Yulio, we have simplified the sharing process and thought about how you really work so you can collaborate with your team or your clients anywhere in the world. Our Collaborate feature is our most used feature and allows you to present your design to your clients, colleagues, and prospects around the world or in the same room. Enjoy the freedom and flexibility of allowing your team to peruse through your design while also having the option to spotlight certain areas for their feedback. Plus, with our gaze indicators, you can always see what your client is looking at and get context for their comments and feedback. Whether your team is in the same room as you or on the other side of the world, remote participants can join in from anywhere on both headset or our browser-based fishtank mode. Your clients and prospects don’t require a headset or Yulio seat to view a Collaborate session in our browser mode, so there are no barriers to sharing your vision.


Being able to share your projects in this way is useful to both small and large firms. Whether you’re working as a freelance architect or your firm has numerous offices worldwide, being able to share your project has never been easier.


“Mobile VR worked better for us because it gave us the opportunity to communicate through everyday, accessible objects like smartphones.”

Andrew Chung, Diamond Schmitt Architects

The Value of VR for Architects

VR is a malleable and versatile platform, allowing architects to implement it into various areas of their project workflow. Primarily in a project’s design development stage, VR is a useful tool to foster greater communication between your design team. As a result, VR can encourage a flow of ideas on how to further improve your design and push you to be the best designer you can be.

Here at Yulio, we strive for excellence in performance and integrity when it comes to our product, and customer service. Check out our Whitepaper on the right way to integrate VR into your business for maximum ROI. To learn more about us and what we offer, please visit our page or take our product tour.

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Architecture, Business, VR, Your Business + Virtual Reality

VR in Architecture: 3 Ways VR Will Transform your Relationship with Clients

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April 11, 2019

- Architecture, Business, VR, Your Business + Virtual Reality

Virtual Reality (VR) is a piece of advanced technology that has recently become popular across various industries. Although the tech is most commonly associated with the entertainment industry, VR’s flexibility and adaptability have been successful in Enterprise too. From real estate to hospitality, the opportunities for applying VR into your workflow are endless. One such industry that has been greatly affected by VR is the architecture industry.


For those in architecture, being able to visualize a design is one of the most crucial steps in the design process. VR has become an asset in architecture, allowing designers to step into their design and see their vision with clarity. By having a greater understanding of scale, proportion, and texture, using VR in architecture has become a viable business solution.


However, VR is a powerful and adaptable tool that does not only enhance your internal design process. This technology also has the ability to transform all external interactions you may have with your clients.


Create a Perfect Understanding

Diamond Schmitt Architects (DSAI) had recently partnered with Ingenium, Canada’s Museum of Science and Innovation to design an adjacent building to the Canada Science and Technology Museum in Ottawa. Designing the new building was a huge project, prompting DSAI to dabble with advanced tools that would help both the designers and clients understand the project better. The VR portion started off as a side project. However, it quickly progressed into an asset promoting better communication between DSAI and their client.


“Before VR, the client understood the concept, but didn’t feel the visceral connection. We noticed a much more emotional response once they viewed our design in VR, in contrast to an almost clinical approach when they looked at plans.”

–Andrew Chung, Diamond Schmitt Architects


Using Virtual Reality in architecture allows you to create a perfect understanding between you and your client. Try and think from your client’s perspective. Your design team may be well acquainted with looking at a floorplan but your client may not be as familiar. With the ability to step into the design, your clients will be able to orient themselves with a better understanding of the space. Plus, it gives you the opportunity to carry on the conversation. Andrew found that “the client engaged in a dialogue with [them] much more frequently”. By showing rather than telling, effectively communicate with your clients with greater clarity, and generate more continuous conversation.


Actions Speak Louder than Words

Again, put yourself in your client’s shoes. When teaming up with an architecture firm for a project, what makes for an exceptional experience? What would convince you to not only seek their services in the future but also tell others about it? Sure, one key characteristic is clear communication. However, as a client, being heard and understood is another key component. Receiving timely and accurate changes based on the feedback submitted is arguably the most important for a client-to-business relationship. Not only does this show that you are attentive to your client’s vision, but it also shows that you are committed and active in the design process. Although this may be intuitive, it is always better to remember that when your clients see changes made based on their comments, your actions now become tangible to them.

Nowadays, VR has become even more advanced than ever before. As such, features like recording feedback while in the VR environment is now possible and available. Yulio’s newest feature, Project Markup, allows you to do just that. Launching a Collaborate session allows you to draw directly on your VR project to highlight edits and lets your clients see them applied in real time. By giving your clients the opportunity to see your comments, you show that you actively listening, engaged in the revision process, and committed to achieving their vision. 


Decide Easier, Better, and Quicker

Revisions take time, and the constant back and forth between client and designer is quite costly. However, with VR, you are now able to cut the number of meeting times significantly. There are two main ways that VR is a solution to this inconvenience:


Confidence and Trust

Similar to the previous point, showing your client that you have understood their vision is an important part of building a solid relationship between you and your client. Not only does this establish trust between both parties, but also confidence in your abilities on delivering their vision. The more your client has confidence in your skills, the more they will trust you in the decision making process. This will help both the client decide quicker, but also you as a designer receive the feedback needed in a timely manner.  As a result, both the client and designer greatly benefit.


Seeing is Believing

Being able to see a space with your eyes makes a huge difference. However, it may be more difficult for your client to understand your plan and give insightful feedback based on it.


“Architects and designers often forget they’ve been training for years to understand and interpret design drawings. There is a struggle in ensuring there’s a connection between what we conceive and what the clients perceive. Allowing spaces to be viewed in VR makes our process more streamlined.” – Alex Garrison, Gensler


Whether you are presenting different layout options or wanting your client’s opinion on a specific area, presenting it in VR could reduce the gap between designer and client. Get answers like “I don’t think this captures our vision” or “this is absolutely perfect” by showing your clients rather than just telling.


Experience the Benefits of a Deeper Client Relationship of Using VR in Architecture

So far, we have explored the benefits of implementing VR in architecture by fostering a greater connection with your clients. However, this process actually encourages a symbiotic relationship between both client and designer. As the client is receiving what they need from the designer, the designer is also being pushed out of their comfort zone and challenged to be the best designer they can be. With bigger and more unique projects coming your way, the various opportunities will stretch your repertoire, adding to your already existing and extensive skillset. Begin building a deeper connection with your clients, and set yourself from the others with VR.

Here at Yulio, we strive for excellence in performance and integrity when it comes to our product, and customer service. Want to hear more winning VR stories? Check out these case studies of companies successfully integrating VR into their business here. Check out our Whitepaper on the right way to integrate VR into your business for maximum ROI.

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Architecture, Design, VR, Your Business + Virtual Reality

VR Portfolio | 3 Tips on Building your Mobile Portfolio

By on

April 4, 2019

- Architecture, Design, VR, Your Business + Virtual Reality

Virtual Reality has been steadily gaining traction in Enterprise businesses, becoming a go-to marketing, training and presentation solution. As word of its amazing capabilities is starting to spread and the price continually dropping, VR has become widely available, affordable, and enjoyed by many. As a result, VR has been seen in numerous corporate industries, speaking to the flexibility and versatility that is VR. As VR is already revolutionizing businesses and their workflows, the time to start building a library of VR content to share has arrived.


Whether you are a part of the A&D community or the office furniture industry, you can benefit from having an extensive and comprehensive Virtual Reality portfolio. Being able to immerse your clients in your design rather than just settling for telling could be the difference of your client fully seeing and understanding your vision or the unfortunate and all too common feedback of “I’m just not seeing it”.


The Value of Building a VR Portfolio

Using every project as an opportunity to add to your portfolio will help you build an ever-growing library to reference for future projects. Yulio clients who have built a VR portfolio have found it helps them communicate better and more quickly with clients. Its key benefits are to:


  • Help your clients see first hand how you visualize a space, your eye for design, and the process behind it, and communicate the distinctive style your team are experts at creating
  • Showcase your experience in different types of spaces, including different size floorplates, different business types and creative solutions
  • Speed up the sales process by reducing the number of times you would need to meet with your client by having them narrow down their requirements up front – they can point to ‘more like that’ in your portfolio to start the process

VR is a tool that will help speed up areas of your workflow to help you get to the sale in a more efficient manner. Using VR ensures that your vision will be clearly and perfectly communicated with all those involved and get to perfect communication of visual concepts, faster. Tap into the power of showing instead of telling your clients what your vision is with no ambiguity.

It can be tricky knowing where to start or figuring out the most appropriate areas in your workflow to add to your portfolio. Here are 3 tips, tricks, and considerations to help you expand your VR portfolio:


 

1. Do NOT Throw Away your Drafts!

It is completely understandable that you would want to include the most polished 3D images that you have in your arsenal, however, any piece of content that you have created is absolutely qualified to be added to your Virtual Reality portfolio. Whether your design is in its skeleton stages, or the amount of shading hasn’t been adjusted, sharing the beginning process of creating a beautifully rendered scene is just as valuable. In fact, being able to see your vision from its skeletal stage moving on to the black and white stage, and the pièce de résistance that is the finished product gives a greater glimpse into your creative process. It may also help you guide early-stage discussions about space viability without clients becoming distracted by color or finishes. Being able to give a brief yet effective walkthrough of every stage that you are able to execute will help you paint a story that your client can understand and desire to invest in. This leads in to the second point.

2. Add Any Projects Into your Virtual Reality Portfolio

Now, how is this different, and what does this mean? For example, when you have been in constant communication and designing for a client for a particular bid. You may have already gone back and forth five times trying to understand their vision, however, they ended up going with another designer. This situation can be quite disappointing, however, your rendering efforts can still help your portfolio. Although the scene that you have been carefully designing may not have been the best fit for that particular client’s vision, you have spent a considerable amount of time perfecting the scene and the design is still one that showcases your abilities. If you were satisfied enough to present it to a client, you can be confident that it clearly represents your design process. Add this scene into your portfolio to show your clients exactly what you are capable of producing.


 

3. Invest in 3D Rendering Companies with Expertise

We have previously touched on the topic of whether outsourcing or hiring someone in-house is better in regards to 3D rendering services. Whichever route you choose, being able to invest in 3D rendering services is one way to build an extensive VR portfolio. With clear and careful direction, outsourcing projects to add to your library highlights and showcases your eye for design. If you’re tight on time or need another solution to building up your portfolio, outsourcing would be a great option. Keep in mind, people in the 3D rendering service are experts at what they do, so you can rest assured that your vision will do nothing but shine.


We also understand the concern and hesitancy since it’s not built and crafted with your own two hands. Allow us to provide a different perspective. The scene would not be able to look the same without your direction in where items should go. In fact, without the vision from the designer is what makes the scene unique to the specific designer. The work is still yours as it is the vision that will drive the ultimate result. Plus, when outsourcing projects to 3D rendering companies, their sole focus is the project you gave them. It can be expected that the quality will reflect the extra attention they can provide.


If you are looking for help outsourcing rendering and VR content for visualizations, check out KiSP’s portfolio here.  They specialize in low-cost solutions that can be done in tight turnaround times to help you share your vision for any project.

Here at Yulio, we strive for excellence in performance and integrity when it comes to our product, and customer service. To learn more about us and what we offer, please visit our page or take our product tour. To discover how VR can enhance your business workflow, sign up for our FREE 5-day email course.

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Architecture, Design, Technical

3D Rendering: Outsourcing vs. Hiring In-House

By on

November 15, 2018

- Architecture, Design, Technical

3D rendering has become one of the fastest-growing industries today, however, most people cannot confidently say they understand what it is. You may not realize it, but we are surrounded by 3D renderings every day — so what is it?

“3D rendering is a two-dimensional representation of a computer wireframe model that has been given properties such as texture, colour, and material” (Easy Render). To put it in simple terms, 3D rendering turns lines and boxes with added details to make them look realistic and pleasing to the eyes. You would be surprised how the smallest details like changes in lighting and textures can really transform a picture.


As you can see, there is a drastic difference between the 2D and 3D rendering pictures above. Take lighting as an example, in a 2D rendering, every corner is lit up the same way. Even though this gets the job done, the uniformity of the scene prevents the audience from truly experiencing what you may want to show. Now looking at the 3D rendering, the light permeating from the windows is bright in one corner but fades as you move farther away. This small detail in shading and contrast helps the scene breathe and become realistic.

Pixar’s animated movies are one of the best examples and well-known examples of 3D renderings. All of the characters, although do not exist in reality, are hyper-realistic. Through strategically incorporating different textures, colours, lighting, and physics the designs come to life. Even architects have “started using VR to take clients on virtual tours of unbuilt work” (Easy Render). We are now living in a time where communication can be easily understood between designer and client.

With the growing popularity of these services, would it be better to outsource it or hire someone in-house?

Outsourcing

In order for a 3D design and rendering company to be able to complete the projects, thorough briefings from the company outsourcing their project will be required. But before considering diving into using these services, let’s explore the pros and cons.


Pros

1. It would be less costly in time and resources

Resource allocation is one of the biggest factors for a company when considering outsourcing 3D renderings. Smaller companies have limited manpower, allowing outsourcing to be a preferred solution. Not only is it costly monetarily hiring a full time salaried 3D designer but also an inefficient allocation of time. To funnel down qualified applicants, interview them, and hire them can be a lengthy process. As a smaller company, there simply may be a better use of your time and/or resources too.

2. Other industries that are not dependent on 3D renderings can use this service

The ratio of cost to use is another factor of consideration. Depending on your clientele and industry you are in, the need for constant renderings will vary. All in all, it may be more beneficial to hire someone who is more versatile for drafting and other tasks versus a narrow skill set like 3D modelling and rendering.

3. You will be hiring the experts in the field

Outsourcing it to companies that specialize in 3D modelling and rendering could produce superior quality in less time. Our world continues to greater connectedness. The option to have a project in constant production outside of company hours is now an option. Additionally, there is the option to outsource your project to different companies to get your full project done quicker. The possibility of having your project completed by the next workday is now feasible.



Cons

1. Possible issues with confidentiality
Certain companies may have sensitive information that is only set to be released at a certain time. With handing projects to a third party, the risk of information leaking to the public prior to the release date is a possibility. As such, you will be letting go of control.

2. Less convenience with making edits

Even with a detailed and succinct briefing to the company, there is still a possibility the designer may not fully understand your vision. With letting go the reigns, you also lose flexibility and convenience with editing the project. Your chances of emailing back and forth edits will increase significantly.

3. The difference in time zones and work hours may hinder production

Being able to outsource the project overseas is convenient and useful, however, it also has its drawbacks. Depending on which country or region, the difference in work hours could affect production time. Public holidays are different around the world and must be taken into account.

In-House

After taking into account the pros and cons of outsourcing projects to 3D designers/company, why would a company choose to hire in-house? Similar to outsourcing, the size of your company matters, and whether you can afford to hire someone to join your company full time with the specific skill set.


Pros

1. Full control over projects
The biggest benefit of doing projects in-house is having absolute and complete control. This aspect can give you peace of mind that all information will stay within the company without encouraging the risk of breaching confidentiality.

2. Instantaneous edits

Changes can be made instantaneously making revisions easy by discouraging stylistic differences and encouraging a distinct “house” feel. All in all, being able to have someone in-house could improve your company’s overall workflow. This option could be particularly more fitting to certain companies, however, there are definite drawbacks.


Cons


1. Time, time, time

As with any business, time will always equal money. Producing 3D renderings take a long time and a lot of the computer’s resources. Technically, any computer could be used to render images as long as you have the software. However, to be able to produce 3D renderings in an efficient and timely manner, a much more powerful computer is needed. Hardware such as a Graphics Processing Unit (GPU) is normally used to accelerate the process of image creation. Without this added horsepower, waiting around for a project to finish will produce idle time, which will mean money down the drain.

2. Resource heavy

Though intuitive, money is money. Hiring a 3D modeller and designer as a full-time employee, the office expense and social expense will be sizable. If you can spare the resources of interviewing possible employees and afford another annual salary, then in-house would be a great fit. If your company is not in that position, hiring someone in-house would not be the appropriate choice. In addition, in regards to equipment, rendering takes a lot of computing power. Smaller firms may not have the resources to buy additional computing equipment or do the renderings themselves making doing in-house renderings impossible.

A Word of Advice

Don’t be shy – ask for a portfolio from an agency or a 3D designer, and how quickly they could process a project. Being able to see their past work will help you get a better understanding and how their services would fit your company vision and style. 

Whether outsourcing a project or producing one in-house is better is completely subjective. Recognizing what resources are or are not available will help you and your company decide on which option would be most beneficial to set you up for success. What matters is choosing what is best for your company.

 

If you are looking for help outsourcing rendering and VR content for visualizations, check out KiSP’s portfolio here.  They specialize in low-cost solutions that can be done in tight turnaround times to help you share your vision for any project.

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AR, Architecture, Business, VR

Digging into the Digital Transformation | The Digital Journey to VR Adoption

By on

October 11, 2018

- AR, Architecture, Business, VR

You might be noticing, even in your own school or office, that technology is becoming more and more prevalent and useful as time goes on. We’re all slowly adapting to how technology, no matter the kind, can be beneficial for daily tasks when utilized well, and we’re loving it!

The satisfaction is unbelievable when you can walk into a room and own the technology around you without complications during major or routine tasks. *cue mic drop*

 


And shouldn’t that be how you feel all the time when you’re using technology in the workplace? Technology should be something you can rely on to bring your work to that next level – It should be a compliment as opposed to causing friction – and that’s exactly what we’ll see going forward – more technology that compliments our work and daily routines with less roadblocks and inefficiencies to slow you down.

We’re moving into an age of business-ready digital transformation within the A&D space, which means that we’re beginning to adapt technology, and ultimately it’s changing how we work, how we communicate and how we create or maintain our working relationships. Remember when Skype was first introduced, or even MSN Messenger? It was revolutionary because it was an instant way to communicate with someone without picking up a phone, and you could stay at your desk and multitask while collaborating with your peers –  that’s what digital transformation is all about.

The future of VR

Technology is advancing in ways that fit our workflows better, in fact, within the next 5-10 years, we’re going to witness mass VR adoption in the workplace. It’s expected to become the next major computing platform, and it’s even being compared to the rise of the smartphone! (Remember way-back when no one had a smartphone and then suddenly EVERYONE had one? VR technology is expected to be the same!) Even students are learning how to work with virtual reality before they enter the workforce to better prepare themselves for this digital transformation! This crazy change is coming full-force, but it’s not going to affect you and your business, right?

Well, maybe see for yourself. Take a look at this graph from Goldman Sachs Profiles in Innovation report where you see their prediction for where VR/AR is going to be used by-industry – as you can see, it’s drastically different than what’s relevant in today’s workplaces, so it’s extremely plausible that this tidal wave of a technology shift is headed your way too. According to this study, about 35% of architectural firms are already using some form of digital reality in their firms today and have plans to expand in the future, and separate from those, 29% of the firms in the study are looking into adopting the technology within the next 5 years.

 

With that, we’re going to see more and more people adopting virtual reality as it’s coming out – VR/AR tech will provide more opportunities for practicality and usability within the workplace.

In a survey done by Microsoft and RIBA Architecture, a respondent said, “It’s a different way of working, a new process model and [it’s] more agile, where data is produced once, and is used many times for more tasks”… Pretty revolutionary stuff if you ask me!

The key to productivity

 

Digital transformation is not just the adoption of new technology, but rather it’s a fundamental shift in culture supported and based within technology. 56% of survey respondents recognize that the digital transformation is going to create better atmospheres to complete work in while also improving client outcomes in the process, so a lot of employees are going to be looking for this cutting-edge technology in their workplace. You also have to keep in mind that by 2025, millennials will make up 75% of our workforce and a study by Penn Schoen Berland found that 77% of millennials interviewed WANT to use VR/AR because they think it will make their jobs more productive. So if millennials are on-board with it, then we better take initiative and get the tech while it’s ripe and before your competition blows you out of the water with it.

 

The key to survival??

For the architecture and design communities, the VR adoption isn’t really an option. In fact, 55% of survey respondents actually say, whether their firms adopt the technology or not is going to be a HUGE factor for whether or not their business will stay relevant or even thrive going forward. With this being the general opinion, we’re seeing a lot of firms slowly investigating what they need to do to keep up with their competition, and their employees and customers expectations of what they should be delivering.

 

Research shows that many architects see the great potential of digital transformation and how it can bring great improvements in efficiency in particular. I mean, take for instance how architects and designers used to go about their design processes. Originally it was old-school pencil on paper and small-scale replica models, then we started seeing the evolution of the computer and designers were able to achieve more complex iterations like accurately-scaled down floor plans and 3D-models created from CAD programs, and now that digital reality is taking the fore-front, there is so much potential in the realm of virtual, augmented and mixed realities as well that can be applied to designers work. Digital reality technology has the power to bring designs to life, enabling clients to really experience a design before it’s tangible. Team members, clients, and contractors work together as virtual teams, exploring, reviewing and agreeing on design choices – and then they can even put the client into the heart of the design, leaving no room for misinterpretation. This won’t only save time and money in the initial stages – but it’ll ultimately minimize on-site or post-construction design changes that can be extremely costly.

 

More than half of the architects and designers that were surveyed agree that within the last 5 years, there have been huge changes in their workplaces in terms of digital transformation, specifically around how projects are delivered to clients. 41% said their journey has drastically changed the way that their business runs and almost 90% agree that digital reality is transforming how they’re currently working – so why are businesses so hesitant to adopt VR/AR if there’s such a strong demand for customers, employees, AND overall productivity??

 

What if you’re not sure where to start?

Sometimes digital transformation within a firm gets lost. 10% of individuals surveyed don’t know where they fall on their journey, but that’s not because they don’t want change within the workplace – it’s usually because the next steps, technologically, aren’t clear. For instance, VR has commonly been this ‘hyped’ technology that people use for cool roller coaster experiences and the odd video game up until a couple of years ago, so obviously if that’s the common assumption, you wouldn’t invest big bucks either. What a lot of people don’t know is that VR technology has reached a mature point where businesses can find practicality using it. Over ⅔  of architects voice that cost is a huge challenge when it comes to adopting VR for big and small firms alike. Now that the Oculus Go has hit the market as the first stand-alone VR headset ever, there are less friction points for mobile VR versus tethered, but there still has to be significant research into the platform you choose, which means a fairly large time investment from the get-go. Training is also an important consideration – over half of the participants in the study agree that learning curve for the platform, or amount of training required could be a major setback, and could prevent firms from investing.

 

Our tip is to find a VR solution that mends well with working practices you already live by. Whether that means you find something that has a user-friendly interface that’s simple enough that a senior-level exec can use it, one that works with CAD programs you already use and is compatible with content you already own, and one that has the least amount of barriers when it comes to presenting design iterations to clients. The VR solution you choose shouldn’t cause a lot of friction in your business workflow, otherwise you won’t see the ROI you’d expect to see from adopting the technology (and not to brag… but Yulio does all of these things already and you can have 30 days free to test it out for yourself!).



Because there’s finally this reassurance in the market of VR/AR, businesses are finally trusting their instincts to move forward alongside the technology curve. Most of the people who were a part of this research were in the process of some sort of digital transformation journey for their firm. As illustrated in the graph above, 39% said that they were still in the early stages of adoption and 37% had been investigating and adopting the technology for some time now – but in comparison, 10% of their surveyors had not even started looking into the tech yet – and this could be fatal to businesses considering how fast the lack of a technological-edge can leave you in the dust. There are very few firms who believed that they completed their digital transformation journey, but that makes sense because a digital transformation does not necessarily have a means to an end – it’s an ongoing process of change and will continue to adapt with time and technological shifts – so there may never be an absolute end to the journey, but there’s definitely a path that you can start going down to make sure that you’re keeping up with the times.




The important takeaway from all of this research is that if you’re not already investigating a VR solution for your practice, now might be the time! Learning about the VR industry and getting started with VR solutions is a lot faster and more user-friendly than you may think.

 


Here at Yulio, we take all of this research and their findings (along with 1000+ hours of our own research and user-testing) to heart, and we try and break down the barriers for you to create the best business-ready VR experience possible for you and your clients! With our guidance, you can get up-and-going in as little as a day, seriously. Check out our guiding steps to getting started with a VR solution for your business here! Want to learn more about VR for business before investing? Read our whitepaper on achieving ROI for your business using virtual reality here.

 

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AR, Architecture, Business, Design, Industry News, VR, Your Business + Virtual Reality

Why ‘Future-Proof’ VR Solutions are Important for Business

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October 4, 2018

- AR, Architecture, Business, Design, Industry News, VR, Your Business + Virtual Reality

We know that when it comes to choosing VR solutions that your firm is going to use and heavily rely on in the future, that it’s more than just looking at the product as it is today.



 


When you’re buying software, there’s always an option that offers you the sun and the moon today, but how do you know that this one is going to be the best option in the long-run? It’s important that when you’re looking into the specifics of VR solutions, that you’re choosing the option that is going to work best for your firm now AND that it continues to be the best option in the future. Dan Monaghan, Co-founder and sought-after speaker on business strategy says, “Being aware of the digital horizon – even if it’s way off in the distance – is one of the best things a business can do for its future”.




Today we’re seeing more and more businesses begin to integrate virtual reality solutions into their existing operations, and it’s really easy to get caught into a trap of which company is offering the most flashy technology now, even though it may not be completely ready for the prime time for business just yet.


To keep up with how quickly technology advances, companies typically complete strategic tech audits to ensure that they’re being agile and keeping up with the rest of the world. According to the 2016 Trends vs. Technologies Report, 78% of decision-makers across all industries agree that keeping up with tech trends is vital or important, and 86% agree that it gives their business competitive advantage. It’s critical, now more than ever with how reliant we are with technology and how integrated technology is becoming in our everyday working routine, that businesses take their time and are selective with what kind of VR solutions they’re implementing into their firms. Being selective and investing time to investigate the best solution can be a huge benefit in the long-run. It will most definitely save you from headaches in the future, but you’ll also be on track to continue staying ahead of your competition because your solution will be dedicated to growing and improving over time in the best interests of your firm.




According to WSI, some key considerations you need to have when you’re choosing a tech solution are:

  1. Scalability: So this means that the solution should be able to withstand demands that are specific to your company. This could be how well it integrates with your current workflows, how it can grow alongside your company and proactively solve business requests in the future. Your solution should show that it’s ready to take on and adapt with your business.
  2. Complexity: This is more surrounding how user-friendly the tech solution is. If it’s not intuitive, has a lot of complicated set-up, or requires a user-manual to be in-hand at all times, then it’s just a slow-sinking ship – this will just frustrate your team who are actually the ones using it, potentially, everyday. Focus on the most important features and requirements and have more frequent release cycles as you expand across functional teams and regions. Solutions that are cloud-based typically support agile methodologies and configurations in order to provide enhanced functionality on an ongoing basis.
  3. ROI: Everyone wants to see that their money is being spent efficiently – that they’re getting consistent positive results, and that the solution can grow and bend toward your business needs over time.

So in the end, you should be seeking something that works with what you already have. This could mean for content you already have, programs you already use, and that it integrates seamlessly to streamline and simplify your workflow, to save valuable time and resources.





Here at Yulio, we’ve always tried to keep things simple and business-ready. Ian Hall, our Chief Product Officer here at Yulio chimed in and said, “There’s always been that temptation to kind of go down and do the next sexy thing in the space… like ‘Hey, we’re gonna do AR before it’s really ready for business’, and we’ve resisted that… ‘Let’s do tethered, let’s do complex HTC Vive full room breaks, because it’s really sexy when you video it’… It is sexy when you video it, but you can maybe do one of those every few months because it’s so cost-prohibitive, whereas our approach has been very pragmatic.”



We maintain a focus on the end-goal for our users without becoming too distracted by fashionable trends and industry developments along the way. Ian adds, “I think what that’s done, is it’s positioned us as a partner that delivers value not hype. So yes, there are a lot of competitors coming in and they’re going down similar paths that we went down in the early stages. They’re kind of focusing on the ‘big shiny bauble’. Whereas we’ve paid our dues, we’ve done the field research, and we’ve spent upwards of a thousand hours of usability testing, in terms of human factors designed for both the content creation and the consumption of this stuff.” And what is the byproduct of those hours spent refining the platform? Getting it simple enough that a 50-year-old CEO of a major corporation deciding whether to spend a few million dollars on this floor plate can go in there, without feeling intimidated, and not feel cut off from their peers when they’re looking at this stuff in this technology.



The other challenge with new technology, of course, is the constant changes and refinements to hardware. From cumbersome tethered devices through cardboards and new self-contained headsets like Oculus Go, the viewing hardware is changing constantly and we still don’t know who will win the race. One of the most important founding principles at Yulio was remaining device-agnostic. While we are mobile VR for now, you don’t need to worry about which device or app store you’ve invested in – we will. In fact, we were the first commercial app for architecture and design in the Oculus Go store, within days of the device launch, because we knew that device’s ability to remove friction would be a game changer as business virtual reality solutions.

Our promise is that as long as you’re a client, we’ll worry about – and install – all required tech updates. Sign up once; remain at the head of VR technology forever.



Want to learn more about one aspect of Yulio’s effort for future-proof VR? Check out this Slideshare where we guide you to ask the right questions to implement VR in a way that’s fast, affordable and ready for business. Want to ease your employees into using Yulio? Get some useful tips and tricks for successful business-VR from our Client Success Manager – learn how to adopt the technology to wow your clients and feel confident in every client interaction here.

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AR, Architecture, Business, Design, Employee Highlight, Everything Else, VR

Visual Storytelling and the Evolution of VR | Ian Hall, CPO of Yulio

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August 30, 2018

- AR, Architecture, Business, Design, Employee Highlight, Everything Else, VR

Ian Hall (IH) is the Chief Product Officer of Yulio Technologies. He leads Yulio’s vision of VR as a practical, everyday business tool and the perfect medium for visual storytelling. Ian is also the Co-founder of Pixel Tours Inc., a design consultancy specializing in human factors engineering and development.


We sat down with Ian to talk about his experience in digital visual storytelling, and where VR is going.




Tell us a bit about how you got into the industry.

IH: The founders of Yulio have been doing graphic-powered business applications for the better part of 20 years.

So, graphic-powered applications are all about visual tools and visual storytelling – it really means things like in the “dot.com boom” days, we developed an image server that let you do zooming, spinning and all that kind of stuff, and we were first in the world to do that. It eventually got bought out by Adobe, and powered half of the e-commerce sites being built when e-commerce was just getting off the ground. Then, we built a web-based shelving layout tool for a Fortune 500 company, like one of those BIG brands – the guys who are always laying out their products on grocery store shelves, and of course, you need to do it visually first, so we built them a tool to do that. We did an online classified ads engine, “Trader Media”, which was the Canadian branch of Auto Trader, and they had the biggest network of classified ads in the country at that time. We built an entire imaging platform for them to create online ads where users could spin the car to see all angles and zoom in. We taught them how to capture the photographs and create a web presence for the photos. They ended up getting bought out for over 400 million dollars and the buyer actually cited the implementation of the imaging and their web-presence as their main reasons that they saw that much value in the business.




So how did that bring you to VR?

IH: The imaging software we built was amazing quality. We’ve done 360-degree tours for real estate, and we’ve done 3D renders and pipelines for architecture and commercial furniture. So, all of that has one thing in common, which is that there is a customer who’s trying to understand what it is they’re ultimately going to be getting, while not being in the room with the thing. Every one of those shows you exactly the same underlying root pain for the buyer and a seller who wants to answer that pain with visual storytelling. We’ve been doing this for 20 years – and every one of those solutions had something in common. They’re imperfect.


“We’ve been doing this for 20 years, and every one of those solutions had something in common… They’re imperfect… [but] VR takes it to another level; It takes an imperfect medium and gets it a hell of a lot closer to perfect.” – IH


They’re all attempting to use visual storytelling techniques to convey what it’s like to be in the room with whatever you’re talking about – well you can’t do it. VR takes it to another level – It takes an imperfect medium and gets it a lot closer to perfect – and THAT’S why the moment this kind of thing came to maturity we jumped on it because we have been experiencing this pain on our customers’ behalf and coming up with imperfect solutions for decades. This is the first real massive leap forward in visual storytelling.

So to get to the root of it, VR is the difference between looking at the floorplan of a room and standing in it, and you can apply that same kind of parable to every other one of those points. And it goes back to things like scale, volume, emotional connection – and in every single one of the projects we’ve been involved with, helping people understand those things is exactly what we’ve been trying to achieve. For us, VR was the new way to achieve all of those things, and it has finally become simple enough that it makes sense for business.




So, what’s Yulio’s take on that?

IH: Yulio is turnkey digital reality. It is a platform that designers and marketers, and anyone else who uses visual storytelling to sell their products, can use to present their ideas and products in a way that their customers completely and instantly understand.

Unpacking that a little bit, it’s turnkey, which means end-to-end. So, we’ve got all of the building blocks so you don’t have to go and cobble together a bunch of assets – you can turn us on and you’ve got everything you need. You’ve got content creation, content management, publishing, distribution, you’ve got a way of delivering the experience on every major mobile platform – in other words, the applications on the devices that people actually use for that stuff, the closed loop, the business analytics, the presentation tools, the collaborative tools – it’s all under the same umbrella. So, turnkey, simple, and enterprise scale – this stuff works, it was designed from the ground up to be simple to use, and, it’s not for the consumer market – this is a business-centric product, which means that everything I’ve talked about is enterprise-grade security, performance, reliability, and all those hallmarks that a good CIO is going to be looking for their practice.

In terms of the customers, we created this originally for the architecture and design community, but that’s been evolving. We now have customers in construction, we have customers in real estate, product sales, product marketing – so as the technology is gaining acceptance, getting more exposure, and more winning scenarios are coming forward, it’s moving more and more into a broader business community.




Ok, now pulling you away from the business side of things – What was your first experience with VR?

IH: So, back in the mid-90’s was kind of the first renaissance of VR. There was consumer-grade, arcade-style virtual reality where you put on a big clunky helmet, the tracking was terrible, and it was kind of like vector graphics, but it moved with you and it gave you kind of a sense of immersion, and you could kind of get a taste of what’s coming, but it never made it out of the arcade. It was too expensive, too clunky, and content creation just wasn’t there – and a lot of the hardware building blocks and software building blocks just weren’t there either. Previous to that, I had been actually involved in an industrial design company and we got invited to a private showing of a little display chip, and there were, at the time, two of these ON THE PLANET. They brought it out of the lab – and this is from one of the big silicon valley manufacturers – they literally built this prototype in their lab, it was maybe a centimeter and a half across, and it was a high-definition functional display – the first of its kind on planet Earth – and we got to see it, and that was even before this VR stuff came out. So, I was sitting there, looking at this thing with the mad scientist who had actually created it….and it’s worth millions of dollars because there were only two of them, and you could see the potential even then. You can trace the Oculus Go optics, and the Hololens and the Google Glass – all of those underlying technologies back to this chip which was incredible. It was compressing high-quality visuals and streaming into this tiny little display technology that was ultimately wearable – and that’s gotta be 25 years ago. So, it’s taken a while for all of these little building blocks to form, but they’re finally all coming together.



“So, we were very well positioned to take advantage of this disruptive technology just because we knew what we were looking for – we knew what the blockers were, we knew what success looked like and we knew what imperfection looked like, so we kinda knew what the gaps were in the existing ecosystem.” – IH


My first true exposure to VR was when the Oculus DK1 came out – that was the first legitimately featured consumer headset that came out and we were all over it as soon as it launched.



 




We had prototypes of what became Yulio going within days of it getting out there. So, we were very well positioned to take advantage of this disruptive visual storytelling technology just because we knew what we were looking for – we knew what the blockers were, we knew what success looked like and we knew what imperfection looked like, so we kinda knew what the gaps were in the existing ecosystem.


In the end, all the hardware and technology has to be about visual storytelling or it falls flat. Basically, if you use still images, catalogs or brochures to tell your story today, you can do it better with VR.




We’d like to thank Ian Hall for sitting with us and sharing some of his experiences and knowledge of the industry! Ian recently did a podcast about practical and business-ready virtual reality, and where he sees the visual storytelling market going in the future. You can listen to it here! Interested in learning more about the digital reality industry and how your business can get involved? Ian was also the driver on our free 5-day VR email course! Sign up here to begin your crash-course surrounding practical business-ready VR, industry trends, and budget considerations!

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Architecture, Business, Design, VR, Your Business + Virtual Reality

Designing for Small Spaces | Using VR in Tiny House Design

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August 16, 2018

- Architecture, Business, Design, VR, Your Business + Virtual Reality

When you see a picture of something, and then you see it in real life – it’s quite a different experience, isn’t it? Imagine being in a museum and seeing an image of a dinosaur standing next to a person; you’re probably thinking, “wow, that’s a big dinosaur”, and then shrugging it off. But imagine if you could experience that same dinosaur, but standing in the same room as you, and moving closer and closer. I bet your reaction would be quite different – I know mine was.



 



Scale and engagement are things that VR shows off really well, and actually, they’re some of the major selling points. Virtual reality has this punch of power that shows you exactly what something were to look like as if it were physically in front of you.


When it comes to design, getting a real sense of space and scale for a project is crucial, especially when it comes to seeing what works and what doesn’t. That’s why designing in VR is so critical to saving you time and letting you iterate and play. You could think one design is perfect, but when it’s actually executed you could realize that a window is too small, or a ceiling is much higher than it needs to be. So, large and small-scale projects alike, designing in VR can play a huge role. Dan Sobieraj from Island Life Tiny Homes and his team know the ins and outs of designing for limited space, and how to use VR to do this more efficiently.


Dan shared some of his design tactics to help us better understand his designing in the VR process and how VR improved his project.




How tiny is too tiny?

We did a lot of our designing in VR to visualize the spaces and determine if the critical spaces, such as the loft and the washroom felt “too small”. There was a lot of back and forth to check if the height of the loft was comfortable, and to make sure that the washroom didn’t feel claustrophobic. VR allowed us to quickly make changes and rapidly recreate the visualizations.




See what the lighting will be like before the electrician begins.

VR played an important part in experimenting with lighting. Good lighting is important in making a small space feel bigger than it is. We wanted to maximize the amount of daylight entering the house in order to eliminate the use of artificial light during the day. VR allowed us to ensure that our lighting would work in the real design.




Creative storage was so important!

We used VR extensively to iterate the loft and create options for storage that can be built in later by the client according to their preferences. By visualizing the house in VR we picked up on things such as the obstruction of sight lines. For example, we decided to create a storage solution that also acts as a guardrail on the loft. After realizing it was obstructing a nice view of the living room, we decided to redesign it and make it possible to see through it. There’s no doubt that designing in VR helped us spot problems early, and utilize the space much better.





 


 

 

Know what the materials will look like together ahead of time.

This is probably one of the most important reasons; we were designing in VR to see if our finishes were in-line with our concept of making the space feel larger. We used VR to see how the materials looked in different lighting conditions. Light coloured walls and wood accents were used to maintain a light space, but with an interesting material palette. We even used VR to see how the orientation of the boards on the interior affected the perception of the space. We used a horizontal orientation because it made the space feel wider as opposed to a vertical orientation, which would make a space feel taller but more narrow.




Busy lives means designing remotely.

We were ambitious and thought we could finish the house in 4 months. This did not happen and we were so used to being able to make some design decisions on-site in the real house. Designing in VR was a great solution to be able to continue making design decisions while away from the real house. It was also a great way to share design ideas in a team environment because you would understand the design completely, unlike 2D drawings that can sometimes leave room for misinterpretation.




Sharing designs is easy!

VR proved to be very useful when people would visit the house while passing by or for open houses. It helped potential clients visualize the final design even though the house was still under construction while standing in the house itself but viewing through a VR headset. It also allowed us to share the vision of the house online to anyone. I’ve also used VR to document the house during the construction phases for documentation purposes.




See Dan and his team present their tiny home and how they went about the design process from their renderings to construction here!


 


VR is a great tool if you already use images to convey your projects or design iterations to clients, and Yulio integrates easily with workflows of all kinds. Want to know some of the unique ways you can make your presentations POP with VR? Check out this blog post outlining some of the awesome ways you can improve your design process and impress your clients!


Do you want your clients to have that “wow” VR experience with your projects? Yulio offers a free full-feature 30-day trial for you to test the waters of designing in VR and see if it is right for you or your practice. Or if you want to know more about the power of digital reality, you can check out this blog about what VR shows off best here!

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AR, Architecture, Business, Design, How to, News and Updates, Technical, VR, Your Business + Virtual Reality

Introducing Image Hotspots!

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August 7, 2018

- AR, Architecture, Business, Design, How to, News and Updates, Technical, VR, Your Business + Virtual Reality

Adding to our collection of ways for you to enhance your VR projects, we’d like to introduce you to another version of hotspot annotations, image hotspots! This feature allows you to add a still image to your scene, while not interrupting your immersive experience for your audience.


Use image hotspots to show alternatives to a material, color or shape without having to render an additional scene, or get creative and show before/after shots and more. Image hotspots are another way to enhance your design, and tell your story in the context of the VR scene, without having to flip between VR and catalogs.


Check out an example of image hotspots in our showcase here.


 

 


 


This new feature is part of our continuing commitment to be the best VR presentation tool for business and can be viewed both in both browser-mode fishtank viewing with a button click and in VR by gazing at the hotspot. In Collaborate mode, hotspots are triggered by the presenter.


Some of the winning use cases from our user research:

  • In the context of your VR scene, show alternate arrangements, colors or uses and allow the viewer to easily look between them
  • By providing the image within the VR scene, you avoid breaking the storytelling experience – and let people see the work in context
  • Image hotspots will improve the range of things you can communicate in a single VR scene, save you ample time and space and allow you to easily expand on what is shown without having to fully render (a still image is much faster and cheaper)
  • Portfolio before and after transformations
  • Get creative and use an image to design a text annotation – maybe a quote from a designer


Image hotspots are available immediately to all Yulio clients. To learn more and begin using them, visit our knowledge base. Or to find out more about using any of our features or for training, reach us at hello@yulio.com.
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AR, Architecture, Business, Culture, Design, Industry News, News and Updates, VR, Your Business + Virtual Reality

Yulio’s Top VR Trends from VRX 2018

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July 26, 2018

- AR, Architecture, Business, Culture, Design, Industry News, News and Updates, VR, Your Business + Virtual Reality

Yulio Chief Product Officer Ian Hall recently attended VRX 2018 and brought back some key VR trends and winning patterns from the conference. While we’ve expanded on them a bit below, the overwhelming theme is that VR adoption is being led by business adoption and not consumers. As we’ve predicted, waiting for consumer VR headset sales is the wrong adoption indicator – and will leave you flat-footed when it comes to sharing your vision in VR.


VR Trends in Hardware

There have been a number of analyst predictions around headset adoption, which consistently indicated that beginning in 2018 and through 2020 standalone headsets like Oculus Go, HTC Vive Focus etc. will dominate over a console or premium mobile headsets like Samsung’s Gear VR. The Oculus Go has been a game changer in the area, removing much of the friction we’ve seen for our clients of awkwardly trying to put their phone inside a headset etc. Look for the Microsoft Hololens and continue innovation from Oculus to lead in this area, with shipments expected to double between now and 2020.







Yulio tip:

Like our Yulio Clients, Perkins+Will noted during their panel at the conference that Oculus Go is a slam dunk, and that their sales team love it. We bet they love it because it removes so much friction from installing an app on your phone, putting your phone in a headset etc. etc. You can get Oculus Go from any electronics retailer, or right from the Oculus store – download our Yulio app and you’ll be all set. Removing friction is the most important of the VR trends, as we’ve learned from our 1000+ hours of user testing.


VR Trends by Business Vertical

We’ve looked at a number of verticals using VR successfully, and we’ve always agreed with the comment made by Iffat Mai of Perkins + Will architecture -that “VR ROI (in architecture) is a no-brainer, our job is to sell you something that doesn’t exist”. But the opportunities in some other sectors are interesting too. Showrooms and Retail sectors are slightly ahead of A&D in terms of demand, with the major players all figuring out how to use digital reality to create meaningful retail experiences.

Beyond retail and architecture, experts see significant potential in Education and Healthcare – but both are challenging to services due to extensive regulation and barriers to changing the current process (whether rolling out a new curriculum in education or extensive health testing).

Likely the biggest ‘bet’ will be in the training field, with experiential learning, fewer physical meetings, and more self-guided learning all being keys to the value of VR.



Yulio tip:

Our clients who work in commercial furniture have found that early adoption of VR has allowed them to differentiate from their competitors by offering an immersive experience. Moreover, the experience helps people make faster decisions with a better sense of size and scale – and gives clients the tools they need to ‘sell’ upward in their organizations and achieve final sign off. Read more in our client showcase with HBI in Calgary.


 

VR Trends from Early Adopters

One of the most valuable elements from any conference is hearing and learning from those who have really set the virtual reality trends and are repeating useful patterns. You can leap-frog some learning by keeping key adoption learnings in mind:

  • If you’re responsible for rolling technology out to your sales or dealership/showroom teams, you need to look for something that’s as fail-proof as possible and operationalize the learning. Your benchmark should be that if it’s harder than powerpoint, or web-ex, you need a training webinar or session around resolving and scripting the issue
  • As the presenter, it can be challenging to manage the technology, tell your story, and ensure people don’t become isolated in VR. That’s why we recommend having no more than 2-3 headsets even in large presentations. If your software allows you to project what’s being seen in the headsets on a screen, you can see what people are looking at and create a social experience around it
  • The script is still critical to a VR supported presentation – VR trends in tech and even content don’t hide good design – so be sure you have the content, and the story you want to tell before immersing your clients in your scene


Yulio tip:

The most important VR trends aren’t about technology or complicated gadgets – they’re about storytelling. We recommend to all our clients who are looking to get started that they pick a target project – a pitch or presentation that’s upcoming, and use it as an area of focus to implement VR. One Oculus Go headset and a few software seats on Yulio will have you up and running for your presentation in no time. The key is to quit waiting for perfection….but rather to pick something simple and start your learning process.




Our advice? Don’t be alarmed. Fortunately, it’s not too late to get in on the VR game. It is, however, high time to get started. For the perfect way to get yourself up to speed on virtual reality trends, try our Yulio 5-day course and wow your colleagues with this pre-packed presentation full of our VR research on the state of the industry.

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Architecture, Business, Design, News and Updates, Technical, VR, Your Business + Virtual Reality

Introducing Floor Plan Navigation!

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July 10, 2018

- Architecture, Business, Design, News and Updates, Technical, VR, Your Business + Virtual Reality

At Yulio, we’re always thinking about friction points you may have in your business for using VR. That’s why we are so excited to share our latest feature release with you – floor plan navigation – the easier way to explore large VR spaces!

Floorplan navigation integrates a traditional way of viewing designs, the 2D “dollhouse” view with VR for simpler navigation and presentation of VR projects.


The new feature lets you add a ‘dollhouse view’, ‘floorplan’ or exterior image to your project, and link your scenes to the appropriate spot on the floorplan. This allows you to more easily provide context and flow to your viewer, and organize complex projects with multiple hotspots. Tell your design story more easily by showing an overview of how the elements all fit together.


This new feature is part of our continuing commitment to be the best VR presentation tool for business and can be viewed both in browser mode or in VR headsets. It allows viewers to better understand how the different scenes in your project fit together and is a more flexible way of presenting a space. Rather than scrolling through each hotspot or photo in order, pop out to the floorplan view at any time to jump around the design. This flexibility allows you to have more fluid design presentations as you jump to areas of interest, and lets your clients explore links you send in the manner that most makes sense to them.



Floorplan navigation is available immediately to all Yulio clients. To learn more and begin using it, visit our knowledge base. Or to create a free, 30-day trial account and design your own project!

0
Architecture, Business, Design, Everything Else, How to, Technical, VR, Your Business + Virtual Reality

9 Ways to Use VR for Architecture and Design That You Forgot About… Until Now

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June 27, 2018

- Architecture, Business, Design, Everything Else, How to, Technical, VR, Your Business + Virtual Reality

VR for architecture is often looked at as a key presentation tool to benefit your clients. Don’t get me wrong, that’s definitely something that VR does best over all other presentation tools in the industry – VR has the power to illustrate the unknown… it generates long-lasting, memorable experiences for clients that are much more tangible and impactful than anything they’ve seen before. Plus, VR provides a window on reality instead of what could be a hard-to-imagine mock-up, so there’s less guessing and more understanding when it comes to the details.



 



So, since VR is so successful for presenting designs to clients, we often lose sight of the other uses VR for architecture has that can amp up your VR game. We’ve compiled a list of other fun and useful features that VR can do that most people forget about (plus, these features don’t require you do to any extra work – so there’s that too!)


Get buddy-buddy with your contractor

Yes, ok, this is still using VR as a presentation tool – guilty – But like we said, VR is the best tool to use to show someone a design in the clearest, most precise way possible – so why not show everyone?

Consider sharing your virtual reality for Architecture project with the construction group that will be executing your design. Having a better idea of the expectations behind a project is never a bad thing – in the end, you’ll feel more confident about getting your design constructed perfectly, and your client will be relieved that the folks building their project know exactly what you want to be built. Plus, you’ll end up growing your relationship with your contractor. Forming a bond over the work you two share will strengthen the quality of communication and heighten the understanding around a design so the execution is a more flawless experience.






 


Show some options

We find good use of navigational hotspots to show the same space but with different finishes or design details. Take, for instance, if you’re redoing a kitchen – having the ability to change between options such as a backsplash, countertop,  cabinet materials, placement of a kitchen island, or even just seeing the options in different times of the day could drastically help with quick decision-making.




 



Or look beyond VR for architecture and see how it can help interior designers see what the room will look like for guests and make adjustments to the space has better flow for when it’s lived-in. This could mean making small improvements here and there such as “what would it look like if we took out that wall” or “let’s try adding a separation there – it would be nice to define the spaces”. Seeing these small adjustments in true-scale could make a huge difference when it comes to how it all looks when everything is said and done.





Too busy? Dial it down

Sometimes when you first show a client a design, the details can be distracting – so rather than looking at the layout of a space, they may be more focused on the color of the brick, or the landscape. We see that by changing the resolution or material of the scene, the space is much less distracting, and you can focus on what really matters, which is the design at-large during the appropriate phase of the project.








 



Don’t sweat it – just see it

You also don’t have to sweat the labor of moving pieces around or staging the day before an open house. With virtual reality for architecture and design, you can show different configurations of furniture or decor in the same space to see which version works best. So whether that means staging your living room with different furniture and decor arrangements, reconfiguring a furniture showroom to show all of the unique ways you can use the pieces, or seeing what fits where best inside a museum – the aim of the game is show the best configurations of the same space as possible – and it’d be a lot harder to do without VR.



 




Asking for opinions can only make your designs better

VR collaboration is not just useful for communication between clients and designers, but it helps gain quality feedback from all kinds of parties involved with a design. Collaboration is the difference between finding aspects of a design that don’t make sense when you see them in true-scale, versus what could very well be “textbook” for a design. VR collaborations help you find the issues with your peers so you can make the necessary improvements to save yourself more time, money (and sanity) in the process.




 




Breathe some life into your design

Interior designers may want to add design details in their VR projects such as vignettes to add some presence to the space. There’s nothing more chilling than experiencing an empty design (hello, zombie apocalypse), so designers add touches like vignettes to make the space feel more ‘lived-in’ – it gives you a better idea of what it would look like if it were built and open to the public. This will make the person viewing the project feel less isolated in the space, and have a better ability to read into a visual story that’s being told through the design (e.g. a doctors office design with vignettes sitting in the waiting chairs makes the space feel more inviting than one that shows an empty room).



 




Display your portfolio in VR

Having the novelty of VR for your design portfolio is an awesome way to show off your design skills, while also endorsing that you have experience with some of the latest tech in the industry. The idea of having aVR for architecture portfolio means that you can take it with you anywhere without lugging around heavy equipment, folders, or bags/briefcases – you can simply pull out your phone and a pair of Homido mini VR glasses (which can actually fold to fit in your pocket) and you’re set to present! Plus, if you’re a business – you can handout branded goggles (the Google Cardboard and Homido Mini glasses are probably the cheapest options that offer the best experience, while also having options to add your personal branding! – talk about adding to the portfolio experience!)



 

 



Throw it up on your website or share it with your network

Add a little something-something to your website and seduce some of your visitors. Showing that you have and use VR tells people that you know your stuff, you’re up-to-date with the latest and greatest tech in the industry, and of course, if the novelty doesn’t w-o-w them, then your design certainly will! Each VR project comes with its own unique embed code to post to your site – or you have the option to share the project with a link through a tweet, a text, an email, or other social media channels.




 



Show off your stuff!

Another benefit several of our clients use VR for is for marketing. Using VR is a great way to show off your work to your audience. VR excites people – in fact, 81% of people who see something in VR, tell their friends about it – so if you’re looking to get a reach with the content you’re showing – VR is certainly the way to do it. VR content can help aid a brand story and immerse users into a storyliving experience. Join your following and bask in the excitement your content brings! Having a memorable experience is what VR is all about.



 






These are just a few examples of the hundreds upon hundreds of ways you can customize your VR project and utilize the many features that VR can do! And with these tips, which require minimal to no extra effort, they’re easy ways to amp up your designs and your skills working with VR technology.

Want to try out some of these awesome features? Sign up for a free 30-day Yulio account for full access to our feature set. We’ve built Yulio from the ground up to be the ideal VR for architecture tool. Need a hand getting started? Grab a seat at our bi-weekly Yulio training webinar hosted by our own Client Success Manager for some insider tips and tricks, and full walkthroughs of everything you need to know to be successful with Yulio!


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Architecture, Business, Design, Industry News, Your Business + Virtual Reality

These Are The Major Office Design Trends From NeoCon 50, And They’re Not What You’d Expect!

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June 21, 2018

- Architecture, Business, Design, Industry News, Your Business + Virtual Reality

Last week, Yulio attended the fiftieth anniversary of NeoCon, the most important event of the year for the commercial design industry. Here, we got the pleasure to speak to some amazing industry leaders and see some spectacular showrooms in the process.


NeoCon 50 was all about the up-and-coming trends to hit the commercial design industry for 2018 and 2019 – and now, we want to share the major office design trends that we saw there with you!



Comfort and Durability were Key Players

The main trend that seemed consistent throughout NeoCon was the push towards how aspects of a home can be shared with commercial and hospitality spaces as well. This concept invites a more warm and welcoming atmosphere by inviting comfortability and durability within the same space.




 


 


To give you an idea of what we’re talking about, think about how offices are beginning to have a more comfortable collaborative-type feel such as including a plush sofa made of a light but durable material to stand the test of time but also being able to facilitate strong conversation. This would make what was intended for relaxation and comfort to transition into a more functional and social space for ideas and productivity to spark.




Bringing the Outdoors in

Another huge office design trend we saw is the idea of bringing elements of nature and organic materials into indoor spaces. You’ll see the incorporation of plants, greens, wood grain, furs, stones, and similar materials being used in a way that enhances the contrast within textures in opposing materials, while also adding a more acoustic experience for the room.




 


 


You’ll not only see this with materials used for furniture, but in wall coverings, room embellishments, and accents for a sense of freshness and life, and to bring our human instincts back to their roots wherever we may be.


 


The addition of natural embellishments within space design adds a luxurious feeling towards what used to be stagnant materials used in commercial and hospitality all around the world. The natural and polished look appears much more contemporary and visually interesting. Who wouldn’t want to brainstorm around this kind of boardroom table?!




Rich Layered Textures

Textured layers are another large trend that were fairly consistent throughout NeoCon. Following the use of natural materials, by incorporating contrasting textures allows for a lot more visual stimulation within a space.



 

 


You can focus a lot more on the detail of individual pieces with contrasting textures, but you’re also able to see comfort regardless of what materials you favor over others.



 


Again, here you see designers using wood, a natural material as an inspiration for many looks. These chairs look almost hand-carved, the partitioned wall has an appearance of a deteriorated birch, and the plaques on the wall appear like they’re tree rings, but in fact, are made of a brushed metal.


Think about complementary colors – if you want a color to pop, you’re going to put it against the opposing color to make the largest contrast. Having rich layered textures not only makes a space more visually appealing, but it allows for a combination of sleek materials to shine their brightest.




Repurposed Materials and Concepts Shine Bright

This one might not be a brand new concept for commercial design, but reviving the old and turning it back into something new is always a breath of fresh air when it comes to designing a space. Again, it’s the contrast of materials and what technology can do with the materials now that makes this look so stunning.




 



Notice the different textures from leather to iron to metal to plush to woodgrain to velvet – this room has it all. Even the candlesticks on either end table – an older concept that has been revived to be something new with light bulbs inserted into the base of the design. This design is a refreshed look on an old country living room but in the modern era.





 


Here we see one more example of how NeoCon was reviving the old and turning it into something completely new and different. These rugs were inspired by the beauty in imperfections – They embrace a rustic, old, and deteriorating look and feel, while also being natural, organic and with an unstructured pattern to complete the design.




Let’s talk patterns

In terms of colours and patterns that were popular, we see a lot of this rose gold colour that has erupted in the last few years make an appearance in the commercial design industry, as well as deep green colours to pair with the natural accents around the spaces, and we also see a lot of warm greys in many of the office spaces.




 


The patterns that made a forefront at NeoCon are driving from what used to be more neutral and conservative trend back to a more mid-century modern and vibrant look and feel. These designs have a blocked pattern, but you’ll notice that they don’t have any sort of vertical pattern or design repetition, which makes it have more of a natural effect because there is no distinct line where a pattern repeats.




Unique Wall Coverings

Now, diving into wallcovering trends that were spotted at NeoCon, we’re embracing this same natural organic texture and pattern but throwing it on the walls. Again, as we saw with the color and patterns this year, we see this same concept again in wall coverings. The designs have no distinct line or clear repetition which creates a more natural look and feel which is just so visually stunning in a space.


 


They seem to be playing with the organic patterns and metallic embellishments which creates this interesting and reflective look that appears very naturalistic but modernistic as well.




 


You’ll also notice small details like what look to be kitchen or bathroom tiles but in a completely inflated and deconstructed pattern. This is an interesting design choice to be an accent towards specific pieces in the room, for instance, in the image above, the wall tiles are accenting the stainless steel lamp shade with a woven metal base. This wall covering design seems to be coming from an older design trend of ‘ombre’, or the transition from one stark colour or texture to the next (so this would be the transition from protruding and metallic to a more matte finish) and also creates this balance on this wall with how the furniture is placed.



There you have it! Some of the stunning office design trends that we took away from the one and only NeoCon! We look forward to what NeoCon has in store for us for next year, but in the meantime,  we’d love to share some of our fun experiences with you. Check out some of our memories from the show here.



VR is a great tool for showing off your products, which includes furniture, wall and floor coverings and much much more. Interested in virtual reality? Learn more about VR for business through our fast 5-day email course here and kickstart your learning today!

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Architecture, Business, Design, News and Updates, VR, Your Business + Virtual Reality

Yulio’s New Website Launch is All About Simple VR Design

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May 14, 2018

- Architecture, Business, Design, News and Updates, VR, Your Business + Virtual Reality

We’re excited to announce that Yulio technologies has launched its new website this morning.

The updated site includes changes to navigation, to make it easier for current users to find the tools they need to create stunning, simple VR design.


Our decision to refresh our website came from some big ideas about what Yulio is great at, and how to help our clients use the tool for simple VR design, and providing a home for our most important content so that people just beginning to investigate VR could take advantage of all that we’ve learned from our 1000+ hours of user testing in VR.

 

“A lot of our architecture and design clients came to VR with a sense that they needed to start thinking about how VR is changing their industry”, said Rob Kendal, Managing Director of Yulio. “But they were blocking themselves from getting started because the felt there was so much to consider about VR design, choosing the right tech and the right software. Yulio makes it so much simpler than that, and the new site reflects that commitment to simple VR design. We want to democratize VR, to help push its adoption in architecture and design forward, and to do that, we need to prove that it’s easy to get started”.


We’ve made some important style updates to simplify the process to get started using Yulio, added some great demo resources, and of course, the blog and other resources are still available, and only a single click away.

Simpler Navigation

Yulio’s new layout puts the features our clients use most at the forefront for easier day to day integration into their business. You can create, present share and analyze your VR experiences from the same interface and get internal collaboration with virtually no learning curve with the new intuitive layout and walkthrough guidance.

Better Access to Resources

Yulio’s new site feature a re-vamped blog, knowledge base, and direct access to our whitepapers and 5-day course. Accelerate your learning curve in VR with access to the resources we’ve built and discover how simple VR design can be. Plus, we’ve integrated live chat so our clients can reach out with questions and get support help right away.

Simple VR Design Trial

We’re now showing off the full magic of simple VR design in Yulio with a 30-day trial with full access to all of Yulio’s features. Free users can use navigation and audio hotspots to enhance their scenes, understand what’s drawing viewer attention with heatmaps. Free users can also take advantage of Collaborate, Yulio’s most popular feature, which allows you to share VR with clients in a presentation mode, either remotely or in-person. Use Collaborate to engage your clients in the next level of conversation by immersing them in your proposal – you’ll show off your use of VR and get to decisions and agreement faster. And you won’t believe how simple it is to create your first design.

 

We’ll be continuing to share our learnings on the blog in weekly posts and updating our showcase with new simple vr design inspirations. Follow our quest to bring simple VR design to every design firm and help them share their vision. And get started yourself with a full trial of all of our features for 30 days.

 

We hope you like the changes, and if you have any feedback, please let us know on Facebook, Twitter or Linkedin.

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AR, Architecture, Business, Design, How to, VR, Your Business + Virtual Reality

Tips for Presenting with VR

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May 11, 2018

- AR, Architecture, Business, Design, How to, VR, Your Business + Virtual Reality

VR is changing industries of all kinds, and it’s playing a major role in the transformation of the architecture and design industry. VR and architectural visualization are such a natural match when it comes to the need to create a shared vision, and the ability to immerse a client or prospect into what’s in the designer’s mind. Imagine being able, not just to show your clients the plans for the building, floor or remodel they’ve commissioned, but place them inside it. It’s a new world of presenting with VR to your client, which is critical to architects and firms trying to build trust and earn client buy-in.





 


Plainly put, presenting with virtual reality is the simplest and most compelling way to share CAD models with anyone. It is the clearest way to present your design vision to clients, suppliers, contractors, engineers, prospects, and other designers. So what does that look like? If you’ve never given one before, giving an architectural presentation in VR can seem daunting. Change is hard. It’s hard to divert from something you’ve done for so long, but rest assured, the way to ease into the technology is much simpler than you think!


When you use VR, make sure it has purpose

The simplest way to create a presentation that uses VR is to first determine what your purpose is. Make VR work for you and your objective, rather than try and shoehorn what it is your presenting into VR. That may sound obvious, but with shiny new technologies, there’s sometimes a temptation to let the technology do the heavy-lifting (anyone remember the slew of useless apps available in the mid-2000s?). VR highlights great design – but may do the same for bad design. So make sure you have a clear vision of what you want to share.



Start small!

Start small. Think of introducing VR into your presentation in a small way – until you’re more comfortable with using the technology for presentations.

For your first time presenting with VR, you may even wish to still bring your traditional renderings, whether they be on paper or a screen. Start small by presenting as you would normally. Don’t feel VR has to be the entire presentation. Begin with a simple few minutes immersed in VR, rather than making it the bulk. When starting out people sometimes make the error of assuming clients will be enamored with VR and spend a long time in its immersive detail. Our early adopter clients have discovered that this isn’t true – and it’s to their advantage. At Yulio we advocate a ‘pop-in and out’ experience, where you present a design element in VR and your client takes a look – then you put the technology aside and have a discussion. VR is a tool to foster great discussion, not a replacement for it. Using mobile VR makes this possible, as it requires virtually no set up or training to navigate and can be referenced several times during your presentation.

For the record, we also remove all the straps from our headsets at Yulio – which removes client fears of feeling foolish or nauseous trapped inside the technology and helps enable this idea of popping in and out.





 

Presenting with VR: Don’t let the technology do the talking

When you take your clients into VR, there’s a good chance they won’t have experienced it before, so let them revel in the novelty of it – how they can turn around and see what’s behind them.

But remember that it can be an isolating experience, so you’ll want to guide their gaze either with software tools in the VR presentation (like Yulio’s Collaborate feature) or with recorded voice if you’re not present (like our audio hotspot features). Another valuable way to create a social experience is to ensure the VR experience is also on a screen in the room so any participants not in the headset can see what’s going on.






Your client may be more vocal about their opinion, and that’s ok!

While you’re walking your client through the VR experience, it’s likely you’ll start to see the benefits of presenting with virtual reality early on. One key indicator is that you may get immediate feedback about the project you’re presenting. Your client may have opinions on the spot about what you’re presenting. Early adopter firms have told us they find clients have much more to say when they’re presented with VR designs vs. other formats, primarily because they have a greater understanding of where they are in your design, and its size and scale. They also report clients having a greater emotional attachment.


For more on this, see our case study with Diamond Schmitt architects and what happened when they started presenting with VR.


Be patient, and let the meeting happen naturally

After you’ve presented in VR a few times, you’ll also likely start to form your own pattern for which questions to ask. Will you let them roam around the space a bit? In our experience, the best presentations are those where you comfortable enough to let your time together roll out organically. They may want more time in VR than you’ve expected, and that’s ok. What’s exciting is that you will have a greater context to the feedback, understanding what your client was looking at when they expressed dislike for ‘that blue thing’ or wondered if the space felt “too big”.


Be prepared at the time to take notes for revisions to address. VR accelerates the decision-making process because people can react to it on the spot. You may no longer have to wait until the next meeting or email to move a design story forward.



With these tips, you can feel confident taking the steps towards presenting with VR. Just remember, like learning or using anything new, getting warmed up to it might take some time, and rehearsal and backups will make you better. Just know that you’re taking the necessary steps towards the future of design, and that’s an exciting step to take! So be proud of the progress you’ve had so far, and get excited about the work you’ll do in the future with the many possibilities that presenting with VR has.





Interested in VR? Sign up for our FREE 5-day email course to learn about the VR industry, or join us for a free training webinar, hosted every other Thursday at 1 PM EST by our Client Success Manager, Dana Warren – Grab your seat here.

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Architecture, Business, Design, Industry News, News and Updates, VR, Your Business + Virtual Reality

Yulio | First Business VR Viewer to Hit the Oculus Go Store!

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May 11, 2018

- Architecture, Business, Design, Industry News, News and Updates, VR, Your Business + Virtual Reality

We are so excited and so proud to announce that our app, the Yulio Viewer, is the first Business VR Viewer app to be released in the Oculus Go Store as of yesterday afternoon (May 9, 2018)!


The very much anticipated Oculus Go headset (OGO) hit the shelves on May 1st, and you better believe that we jumped at the opportunity to get our hands on it!


Not only is the OGO the first stand-alone headset to hit the market (ever!), but this is a HUGE step towards democratizing VR – in fact, this headsets launch is being sprouted as the first true consumer-focused VR system – and for good reasons. This headset is the best option on the market for anyone that wants to start exploring mobile VR without relying on your smartphone. There’s no phone required, no awkwardly fitting your phone inside the goggles and hoping it’s secure, no worrying about the headset draining your phone’s battery, no cables to entangle you. Just…..go. It’s that easy.



The release of this headset means that the barriers that were causing friction with mobile VR in the past – are virtually gone!


OGO embodies everything that Yulio has been built from the ground up to support, which is Fast VR. Having the ability to be mobile, simple, and affordable can transform how VR is used for your business. Fast VR is a principle, a habit, a way of bringing virtual reality into business situations and workflows at precise moments when it can do what it does best – quickly communicate the complex and without obstacles to get you there. This completely self-contained headset will make it easy for anyone to preload their designs, then simply pop in-and-out for a seamless, stunning and compelling virtual reality presentation.





Are you one of the first to get an Oculus Go headset? You can download our app in the Oculus Go Store to start exploring your stunning VR designs here. Our app is also available in the App Store, Google Play and Samsung’s Oculus Store for Cardboard and Gear VR. And if you haven’t already, hop on the train to experience Fast VR for yourself! Sign up for a free Yulio account to start impressing your clients.

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AR, Architecture, Business, Design, Industry News, News and Updates, VR, Your Business + Virtual Reality

The Top 4 Reasons Why Oculus Go is Making VR for Business More Practical

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May 11, 2018

- AR, Architecture, Business, Design, Industry News, News and Updates, VR, Your Business + Virtual Reality

If you follow the VR space at all, you’ve probably heard about Oculus Go VR – the much anticipated ‘all-in-one’ headset set to revolutionize mobile VR. No phone required, no awkwardly fitting your phone inside the goggles and hoping it’s secure, no cables to entangle you. Just…..go.


And that’s the intended magic of VR, isn’t it? Put on this headset and go anywhere. The Oculus Go is started being available to order  May 1 2018, (many of us at Yulio just bought one) so probably in our hands and hitting retailers soon for about  $200. That’s pretty exciting when you consider that a Gear VR from Samsung, the current best in class mobile experience is around $100 but requires a high-end smartphone to make the magic happen.


There have been plenty of articles discussing the consumer benefits but what about the benefits for those who can see immediate ROI? Let’s look at the four reasons why Oculus Go Virtual Reality is going to be the key to making your business a VR success.




You get the emotional connection of VR without all the hassle of preloading

VR’s power to forge emotional connections has always been why it is so interesting. The problem to date has been that it sometimes gets lost in cumbersome technology – what I would call ‘friction’. In the past several years of experimenting with VR technology, and more than 1000 hours of user testing, we’ve seen small things like an unwillingness to mess up hair and makeup with headsets, concern about looking foolish and concern about feeling nauseous all limit VR’s reach. And we’ve seen the current multi-step process –  download an app, put content on your phone, put the phone in a headset – impede business adoption.




The headset is powerful enough to stand on its own (and not draining your own phone battery)

The ‘smartphone as engine’ model has some inherent problems in current mobile VR that Oculus Go VR takes care of nicely. Right now, if your sales team is using VR in the field with their own phones, the experience can be interrupted by incoming calls or text alerts. And if their phone battery is at low because of this morning’s conference call, is an interior designer going to risk using it in VR at a client presentation? Standalone, purpose-built devices not only take away the friction of loading the right app and getting it going before placing it in a headset, but also take care of these small but very real inconveniences.




It makes fast VR, even faster –  and more personal

For VR to be a practical, everyday tool, I maintain that it has to be fast. It’s a tool to facilitate discussion, and I advocate a ‘pop in and out’ experience. Look inside the headset at a design problem or issue to be resolved with your client or prospect, and then have a discussion. Oculus Go is going to contribute to that ‘fast VR’ use case that I think is critical to business-ready VR. Simpler, pre-loaded VR experiences on the headset make the designer, marketer or even retailer the narrator of a story, and not someone facilitating technology like phones and apps. It helps you get into VR faster, and I’ve seen, many times, how transformative that is. It’s the difference between seeing something and being immersed inside it.



You don’t need to blow the rest of your pay cheque on the device that powers your headset

Another obstacle to business VR is perceived cost. You’ll see articles all the time explaining that the Gear VR or the Google Daydream is just $100. But they need phones which are $550+ to power them. As a business owner trying to arm salespeople with VR portfolios or installing these devices in retail environments, there’s a lot of risk for breakage, damage, and loss. But with Oculus GO virtual reality, marketers and sales manager will be able to get 3-4 devices for the same budget.


Get Started with Oculus Go VR

It’s a cornerstone of our approach to VR for business that the technology should never be a burden to a business user. You should be able to use the tools and processes you’re already using to bring your story into the VR medium. Oculus GO VR is another step toward making that seamless and has the potential to propel VR storytelling for business in late 2018.





Interested in learning about virtual reality? Sign up for our FREE 5-day email course, or sign up for a free Yulio account and take part in our free bi-weekly training webinars where we can walk you through getting started with your account to set you up for success!

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Architecture, Business, Design, VR, Your Business + Virtual Reality

Key Benefits of VR for Designers | 4 Ways that VR Simplifies the Design Process

By on

May 10, 2018

- Architecture, Business, Design, VR, Your Business + Virtual Reality

Have you ever drafted a design, presented it to a client, and had them tell you that they’re “just not seeing it”?


Being able to create a perfect understanding is a huge benefit of using VR for designers.

The design process can be daunting for many due to the many variables and project details that get conflated early in the design process. To clarify those, designers spend time and money trying to draft better visualizations of designs for clients to remove their worries and frustrations. The longer it takes to represent a design to a client and have a mutual understanding, the more time and money that is spent before the next phase can even begin.


Isn’t there an easier way? With over 200,000 views of Yulio VREs for our clients, we’ve identified the 4 ways that virtual reality for designers can simplify the design process.



(1) VR for designers allows for better client-designer communication
Having clear and effective communication between yourself and your client is essential during the design process. Many people struggle to imagine concepts without a real tangible experience to pair with it. In the past, the dominant mediums used to create visualizations included sketching, both on paper and a computer-generated version, or a small-scale replica. These options, although previously effective in most cases, lack a real sense of scale, and are prone to misinterpretations which could lead to a longer design process for the project which is not time or cost efficient.

You can get on the same page with VR because it removes all ambiguity.  With virtual reality, you can show your design in true scale and detail directly to your client, which will leave no room for confusion. It’s a greater alignment of what you meant when you said “light and airy” and what the client thought that meant than still images or other tools. It helps give clients greater confidence that they understand your vision and helps them move to the next phase of decision making.





(2) The client will connect more with your design

Studies have shown that VR can deliver a 27% higher emotional engagement and 34% longer engagement than 2D content, so, by virtually transporting your client into your design, they will have a better sense of presence within the space and a stronger emotional response to the design. A study from Google Zoo also noted that “for study participants with busy personal or professional lives, [being in VR] offered a sensory-rich space to experience solitude and connect with a specific set of emotions.”


In addition, the stronger emotional connection that the client has with the design can also allow the designer to gauge the client’s reactions and feedback better than without the immersive experience. So the designer will have a sense of how satisfied the client is with the design right from the get-go through VR for designers.




(3) You’ll get immediate quality feedback

Clients will often want to see the end-product, meaning that they want to see as much detail as possible packed into the design so they can get an idea of what they’ll be receiving post-construction.


Although sketching, CAD programs, and small-scale models all show examples of the end-product, they’re limited because the client cannot picture the design details in a unified space and with actual scale for the project. VR creates a 1:1 scale representation of the clients investment, making it much simpler for them to provide genuine feedback right upon viewing. This leads to less reworking of the design drafts as well as less back and forth between the client and the designer.


In addition, following our last point, because the client will also be more emotionally engaged with the design, you will receive more honest and immediate feedback on what they love or hate, and what they want/need to be improved before continuing to the next phase of the project.



(4) Overall, it’s just more cost, time and ergonomically efficient

Previously, to be able to achieve the same, or similar effect of understanding for both parties, it would require a 1:1 scale replica build of the project – which is an extremely costly addition to a project (and just not logical depending on the project) – plus, if any changes needed to be made it would certainly lengthen this stage of the process. This option just doesn’t make sense to do in most cases anymore, especially when we have the practical technology ready to replace this practice.





Ok, let’s go over some facts. VR for designers:

  • Makes communication easy between both parties – If the client can see the exact design in real scale and detail, then they can discuss the design in more depth much easier than through other mediums.
  • Emotionally connects the client to the design more so than to something small-scale, 2D, or purely computer-generated – so feedback will be better and more meaningful towards the project
  • VR allows you to see exactly what is going to be built – VR representations show the client exactly what they’d be getting – there’s no room for misinterpretation, which leads to faster decision making (or a faster rework of the design for any alterations that need to be made).
  • VR is just straight up cooler than other mediums – Ok, we’re a little biased on this one – but you know what we mean… technology excites clients. In fact, 53% of people would prefer to buy from a company that uses VR over one that doesn’t.


Virtual reality for designers can save clients and artists a lot of back and forth, which can add up to be a lot of time (and money!) depending on the scale of the project. Designers that use VR from the get-go can test and weigh different options and design details while they’re developing the whole project while also being able to relay designs to their clients much sooner than conventional practices.




Ready to learn more about VR for designers? Sign up for our FREE 5-day email course to learn how VR can enhance your business workflow. And, if you’re ready to test out the problem-solving capabilities of VR, sign up for a free Yulio account.

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Architecture, Business, Design, Resource, VR, Your Business + Virtual Reality

Working with VR: Tips and Tricks to Get Started with VR | Yulio Client Success Manager, Dana Warren

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May 10, 2018

- Architecture, Business, Design, Resource, VR, Your Business + Virtual Reality

People are naturally resistant to change not only because of the discomfort but also because of legitimate fears about losing efficiency. When deadlines are pressing, people don’t want to take additional time to try new software or build render time into their workflow.


With a little education, you can overcome this hesitation and lead VR adoption for your business. Take a look at some of the key insights from our Client Success Manager, Dana Warren (DW), as she discusses working with VR. We’ll help you learn how to adopt the technology to wow your clients and feel confident in every client interaction.




What do you think are the biggest hesitations people have when they start working with virtual reality?

DW – The biggest hurdle I find users have trouble with is figuring out how they want to adopt VR into their workflow. Designing in a CAD program is already time-consuming, so they feel like adding a new step to the workflow is daunting; but it honestly comes down to the rendering stage. You can render VR-compatible scenes with our CAD plugins, which means all you’ll need to do is upload your files to Yulio and click ‘View in VR’ to send them to the Yulio Viewer app on your phone.


New technology can seem intimidating, but Yulio was designed to be used by anyone. Things like our CAD plugins and authoring within Yulio may seem complicated, but we can assure you that the workflow process for you is not changing much, and anything you’re unfamiliar with is a small learning curve in the scheme of things. We’re here to make sure you have success with your clients so anything you run into we can help you overcome.



What are the most common questions you get from users who are just starting out?

DW –The main question I get is surrounding where the VR content comes from. Once users sign-up, they find that they’re inside our interface, but they aren’t sure how to get started working with virtual reality as they may not know how to create content.

Here is where our CAD plugins come in. If you install the plugin that matches the CAD program in your workflow, you can make any 3D CAD design into a VR design. Click on the Yulio plugin button in your CAD program, and once the project is done rendering, you can upload the cubemap file to Yulio, and there you go – a virtual reality experience you can share with your clients. You can start working with VR in this way in minutes.


We also get a lot of inquiries from new users asking about what kind of headset they should use or buy. When people think about VR, they picture tethered VR, which isn’t as easy to use in business – you have to have someone on site for every meeting, you have to watch for safety and clients have a greater chance of experiencing nausea.

Yulio focuses solely on a mobile virtual reality experience because of the simplicity, mobility, and how intuitive it is for all kinds of users. We typically recommend the Samsung Gear VR (about $100 and widely available on Amazon) for a higher-end mobile experience, or there’s also the Homido mini or Google Cardboard which still provide great viewing experiences, but with a smaller price tag of $10-$15.


Another common question we get is around how to share a virtual reality project with clients or coworkers. This is where Yulio shines – it’s all about making you look good in front of your clients, and is a simple presentation tool for working with VR. Yulio has two ways of sharing; link, and embed.

If you want to privately share your VR project, then sharing a link would be the way to go. Every VR project has a unique URL associated with it, and you have the freedom to share this link with the audience of your choosing. If you and your clients know how to work with a URL, it’s just the same.

You can also embed any VR experience on your website – you can find the embed code for your website under the sharing link, but just like a video or other resources, you just use the code to add to the site.




What’s the best way for new users to start working with VR?

DW – If I could recommend one thing it would be to just dive in. Give yourself an hour or so and just explore the features and functions, maybe read through some our resources – once you spend time learning the technology, I can promise you that you’re going to become an expert. And that one-hour investment is going to do amazing things for your business – VR adopters find they:


  • Are perceived as leaders in their industry for having adopted new technology
  • Have better, more engaging conversations with clients who better understand their design presentations
  • Get to decision making faster, with fewer meetings since VR brings clarity
  • Have fewer late-stage changes as their clients are in sync with the design from the beginning


Some resources we have on-hand include, ‘‘how-to” video walkthroughs on our Youtube channel, we have our knowledge base and FAQ’s to answer some of your questions, a live chat on our website which I answer within hours, so if you can’t find an answer you can definitely reach out to me there.


Finally, we just started hosting weekly training webinars to introduce new users to Yulio, and help you with getting started with virtual reality. Grab a spot any week, here.




Do you have any tips or tricks for users who are just starting to use VR?

DW – Some tips that I find helpful and useful when working with VR are:


  • In your CAD program, set the camera height to 5’6” – This is the average height of people in North America. It’ll give you a good perspective height when you’re viewing the VR project. And think about the camera position your client will see at the start of the experience – you don’t want them facing a blank wall, so you have to consider that starting spot
  • Depending on the headset that you’re using, VR can be isolating; which is why we remove head straps on our headsets. This makes it easier to pop in and out of virtual reality to keep the discussion with clients flowing.
  • Next, really think about what you’re designing for. When you’re designing for virtual reality, you have to keep in mind that the user can look all around them as opposed to in one single direction. So remember to design for above, behind, and below your client as well as key areas that you want to showcase.
  • Finally, think about the story you’re trying to tell, and how you can get that across with features like audio and navigational hotspots. You want to paint more than just a pretty picture, you want to captivate your client and truly allow them to see your vision come to life in front of their eyes.





A big thank you to Dana for sharing her knowledge and insights, and for providing so much ongoing support. She will be continuing to host our weekly training webinars for new users every Thursday at 1 pm EST. At these webinars, Dana will equip you with everything you need to know to start creating awesome VR presentations for your clients using Yulio.


She’ll take you through things like:


  • Business use-cases and real examples of VR projects from our clients,
  • How to create a VR project from rendering to authoring
  • Customizing and enhancing your VR project to be the best it can be
  • Go through CAD plugins within the actual programs themselves

On top of all of that, the webinar is completely live so you can feel free to stop and ask questions at every step of the process and she’ll do her best to address all of your comments, questions, and concerns.



If you’re interested in joining one of our weekly webinar training sessions, you can sign up here. Or if you want to give Yulio a try you can sign up here and get access to a Yulio account and test our all our features for free.

0
Architecture, Business, Design, Technical, VR

Virtual Reality Terminology: 20 Terms That Will Make you Sound Like a VR Expert

By on

May 10, 2018

- Architecture, Business, Design, Technical, VR

Exploring new technology always means that there will be a whole new terminology to learn and breadth of knowledge to understand – especially a technology that can have such extensive uses like VR has.

But don’t fret! – fortunately, we’ve created a crash-course on virtual reality terminology and compiled 20 of the major terms that you need to know to sound like a VR expert in a matter of minutes.



VRE

This term stands for “virtual reality experience”, which essentially is what a session in VR is called. This is something we use at Yulio a lot and it’s becoming more and more widely used for a single VR story or experience.


FPR

This stands for “fixed point render” which, for mobile VR, is what a single viewpoint is called. When you’re in VR and you’re looking around a space, you’re standing in a fixed point render. FPR means that you’re viewing a single render from a fixed location so you can look around in 3-degrees of head movement, but you cannot walk or change perspective outside of where you’re standing. In Yulio, you can add and link multiple FPRs inside one VRE. So your full VR experience can contain many FPR scenes.


Hotspot




Hotspots are a way to link multiple fixed point renders into a VR experience. Hotspots allow for: a better idea of size and scale, a way to navigate your virtual reality experience by simply looking and going, a way to see multiple design options, or perspectives. Adding hotspots in your virtual reality experience is a great way to make your designs more spatial and immersive in VR. In Yulio, you can adjust a hotspots size to create a feeling of depth and distance within a VRE.


Goggle-less Viewer or ‘fishbowl’



Allows users to view, click, and drag their line of vision directly from their browser without having to download an app or put on a headset. This type of viewing meant to preview the VR content without having to immerse yourself completely with a headset.



 

Presence

Presence is what VR expert content creators strive for when they immerse their clients. The goal for VR content is to have the viewer to feel as if they are actually present within the content as opposed to just wearing earphones and a headset. The idea of having ‘presence’ is really asking how immersed the viewer feels in VR – ideally, the viewer should feel present in the VR content based on the quality of the experience versus the experience in real life.


Haptics

Haptics refers to any sort of interaction and response through touch, or what users feel while they’re in VR. Haptics allow the user to feel more connected to the content they’re immersed in and can lead to a more memorable experience. An example of this in VR could be if the user is virtually traveling to a sunny or snowy destination. The user, although not literally experiencing warm sun or cold winds, can still experience the sensation through haptics.


HMD

HMD stands for, “head-mounted displays” – a vehicle for viewing VR that you wear on your head. HMD’s have screens that are in close proximity to the user’s eyes which allows them to immerse themselves by covering the entire field of vision. HMD’s range from headsets such as the Samsung Gear VR, Oculus Rift, or the more wired helmets that you may see in tethered VR like HTC Vive. Every headset varies in quality of the display, weight of the headset itself, and whether or not it is tethered, so if you’re considering investing in a head-mounted display, then make sure you know your options!


Interactive Virtual Reality

Interactive VR refers to a VR experience that is, well – interactive. This type of VR has components of storytelling which means that the user has more control in their environment and they can choose their own path within the experience  – similar to a ‘choose your own adventure’ story.


A good example of interactive VR is from the National Highway Transportation Safety Administration (NHTSA) – they released a ‘make your own decisions’ VR experience where you are a designated driver, and you need to make the appropriate decisions to be able to drive yourself and friends home safely, and based on your actions, determines the outcome of the night. This campaign was to raise awareness of making conscious safe decisions as a responsible adult at the bar.




Virtual Visits

Virtual visits refer to the total number of views or users who watch a VRE. Marketers looking to become VR experts will want to note this information because they can not only pinpoint who their users are and how large their audience is watching, but also what they respond to which includes what they look at more, and what may not be working during an early phase of marketing.


360 Video

360 viewing is similar to an app-less viewer or the ‘fishbowl’ experience in that the content can be viewed without needing a VR headset. Many social platforms, like YouTube support 360 video, which allows people to click and drag around the experience, or physically move their phone around them to see the scene as if they’re in VR.


4D Virtual Reality

4D VR refers to an elevated or heightened experience of VR. Many different kinds of marketing campaigns include a 4D element layered onto a VR experience so that the user can have a much more emotionally connected experience to the content being presented.

Samsung has done some great campaigns in the past which include a 4D components such as roller coasters, motorcycles and more.




 

Stereoscopic

This essentially means creating an image for each eye, from a slightly different perspective. It helps create the sense of depth in some realistic VR. When captured at slightly different angles, two photos or videos create a greater sense of depth within the scene. Not all VRE’s are stereoscopic, however, if you’re viewing from a mobile VR headset, they most likely are.






A mobile VR headset will split the image for you so you have a two-eye experience and can have the enhanced illusion of depth within the VRE.


Stitch

Stitching refers to the combination of multiple images or videos from multiple cameras to create one 360-degree experience. The idea is that from each device, the media can be ‘stitched’ together to create one unified design from which can be experienced in 360-degree viewing (from a browser or in VR). One issue that can arise from stitching is the evidence of the seams which show where one image or video stops and another begins (same idea as the seam of fabric – you can see where one fabric ends and another begins).


Head Tracking

Head tracking refers to the movement of VR content parallel to the movement of your head. The VR content should move at the same time and angle that you’re moving your head to mimic real sight and perspective within the VRE.


Eye Tracking

Similar to head tracking, eye tracking refers to how your sight is being tracked when looking within a VRE (as opposed to the position of your head).


Heatmaps

In marketing, eye tracking can be used for heatmaps, which notes where the user has looked and creates saturated paths and points to show where the most time and focus were directed to within the media. Heat mapping technology can be used in a similar way by brands looking to understand the level of attention their products are drawing within displays densely filled with competitors. If products are being bypassed and/or specific competitive brands are getting high levels of engagement, brands are able to evaluate factors such as product packaging, location on displays, etc.





 

Position Tracking

Position tracking refers to sensors that can determine where in a space you’re located and is used to continually track your movement to coordinate with your virtual movement within a VRE.

In tethered systems such as the HTC Vive, when in virtual reality, you can physically move your body and see the movement within the virtual space. Similarly, some VR headsets come with controllers that allow you to control your movement in the VR space, however in these, you’re not physically moving, but using your controller to dictate the movement. Position tracking is limited by the size of the room, and length of the cable (if using tethered VR).



FOV

FOV stands for “field of view”, and represents the range of vision of which the user can physically see. VR experiences, when wearing headsets such as the Samsung Gear VR, present the user with a field of view to the extent of their vision – reaching their peripheral vision which creates realistic immersion for the user. VR field of view does its best to mimic what the real human eye would see when looking at a space – so the higher field of view, the better (meaning, the further the user can see in a VRE without the content cutting to a black edge, the better immersion for the user).


Latency

Generally, latency refers to a glitch or lag between the VR content and what the real-life experience may be, which can deteriorate the VR experience for the user. An example could be if you’re immersed in video VR content, and the actions and dialogue of a character lags – here we would identify that there is poor latency because, in real-life, people’s actions don’t lag. Latency used to be a huge issue with VR back when it was initially being developed but isn’t a problem anymore.


Simulator Sickness

Simulator sickness, similar to motion sickness, refers to the nauseous feeling that users get when there is a disconnect between what they see and what their body feels. When these aspects aren’t parallel with one another, users can feel uneasy, dizzy, and even get nauseous. This isn’t something that happens all the time, and it doesn’t affect everyone – but this confusion between your brain and your body means that visual cues of movement that you see aren’t processing in your brain correctly which would allow you to avoid simulator sickness.



As more and more people explore VR as a medium, and more use-cases are discovered, this list of basic terms will grow – but for the meantime, this should keep you abreast of virtual reality terminology.




If you’re interested in learning some more of the basics to VR take our 5-day free VR course or try your hand in creating a VR experience for free with a Yulio account.

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Architecture, Business, Design, VR, Your Business + Virtual Reality

VR for Architecture: Interview with Alex Garrison, Gensler Denver

By on

May 10, 2018

- Architecture, Business, Design, VR, Your Business + Virtual Reality

With over 3,500 prestige clients, Gensler Denver is an architecture and design powerhouse creating remarkably diverse spaces for companies of all sizes. Gensler Denver was one of the earlier adopters of VR for architecture, and they’ve been using it in their business for a few years now.


We sat down with Alex Garrison (AG) about the company’s move into virtual reality and the impact they’ve seen from the integration of VR in key areas of their design and build processes.



To start, how has your office been using VR? What has the reception (by clients or internally) been like?

AG –  We’ve been using VR for a few years now, primarily for 360-degree rendering and we share those with clients through Samsung Gear Headsets in the office.

Overall clients love it. It blends both seeing the design of their project with the novelty of being able to use a VR headset. We’ve had a very positive reaction and it’s certainly a real asset to our design process.

Our design teams internally are also really enjoying using it. There’s always something new we discover for the first time when we put on the VR headset and start looking at the space that’s being designed. Overall, it’s been really positive.

 


         

Can you describe a recent project where VR played a role in your design?

AG –  We’re working on a project at Eagle County Airport, where we’re adding a new waiting area to the existing terminal building. As part of this, we needed to develop everything from a structural concept to the look and feel, including materiality, lighting, and even how large the windows will be for the mountain view while passengers wait for their flight. The visual impact of these separate elements really stands out when we render and look at the design wearing the VR headset.

For instance, in one case we had a couple of different structural ideas; one of them had large trusses that extended into the volume of the space and it felt cramped when we viewed it through a headset. Following that, we tried a concept without the deep trusses and the space felt big and voluminous. The fact that VR offered a compelling sense of scale allowed us to accelerate the design process.

 

 

Some other clients have told us that they believe VR helps their clients better picture space and scale – has that been true for you?

AG – The scale is definitely what you get from VR and that’s what’s really hard to get in other mediums. You can do it in physical models a little bit, but VR offers a true scale.





In our education program, we see that size estimation is really hard to teach students, so that’s one of the biggest things design professors are using VR to do. As a designer who has been practicing architecture for some time, is it still useful in that way?

AG  – Absolutely. As architects, we often rely on benchmarks, such as certain story-to-facade ratios or typical window heights because we know they have worked in the past. Now, on top of using benchmarks, VR can help us explore, experiment and push these thresholds to see what a triple-height space would feel like, for example. We’re able to simulate our experimentation, learn from it and hone in on the right solution more quickly.

 

 

Would you say it can potentially allow for quicker experimentation?

AG –  Yes, exactly. We’re then able to simulate that experimentation, learn from it and hone in on the right solution using VR.




Are there any projects in or around Denver that have benefitted from the use of VR for Architecture?

AG –  One, in particular, is called Giambrocco – a mixed-use project planned in Denver. Here, we have been using VR to explore the public realm that stitches together several buildings and different uses into a cohesive whole. The intent of these areas is to provide a space for building tenants and the public alike to meet for a coffee, grab lunch, shop or catch a show. Also envisioned is a rotating schedule of events either day or night. In order to give our clients a true idea of what an experience such as a community movie night would look and feel like, we’ve been rendering these in VR.

We’ve also been doing a lot of interior VR rendering tenant fit-out for spaces and office building projects. All of this helps give clients a true sense of space before anything is built.

 




At Yulio, we believe VR is almost a translation of what’s in the designer’s head and allows them to put their ideas in front of people without any ambiguity – something that’s really appropriate in real estate spaces. Do you find it easier to communicate the ideas in this medium than most others?

AG – VR has a lot more potential than a 2D print-out of a rendering, as we’re able to provide spatial awareness which you can’t always get from 2D. But what VR is still catching up on, is allowing us to entourage and layer on a vibe that you can get on a 2D rendering.





What do you believe people struggle with at the moment when viewing designs?

AG – Probably the same things that’s always been true, in as much as our clients vary in their ability to read the drawings and renderings. Architects and designs often forget they’ve been training for years to understand and interpret the drawings and designs and so the struggle most people have is the fidelity of what we conceive of and what they perceive.

We’re often very focused on the current space and trying to get a lot of rendering of the building to tell a whole story the best we can – especially with pitches and earlier concepts. That way we can try to help clients understand. Sometimes though,  in the time allotted to pitch, for example, clients don’t fully perceive the design, compared to say, another design.





How has VR changed client presentations?

AG – VR certainly expedites the sense of scale and space as well as materialities, so with the airport design, we were able to move quickly and in a linear fashion to make decisions on what stone to use, for example.

VR will probably open up more doors where we’ll explore more and more things. It’s tough to say whether the impact is faster, but it certainly is compared to static rendering.





Those are some great uses of VR in later stage presentations. Has Gensler used VR in other phases of a project, like pitching?

AG – Yes, we’ve used VR in pitches to good effect. This can take the form of sharing new designs or sharing our work portfolio depending on the ask. In either circumstance, VR can be immensely helpful during pitches because it can evoke such a sense of spatial realism. It’s exciting for clients to see design concepts come to life so quickly. There is also an aspect of novelty that makes VR exciting to clients, as they may not have seen or used it before.

So, when we show potential clients projects using this technology, they are excited and feel we’re exceeding their expectations. They see value in working with a firm that is using the latest technology to solve their challenges.

 




Do you think there’s an appreciation from the client’s side when you’re using new technology and experimenting with virtual reality for Architecture?

AG – VR definitely has a feeling of being on the cutting edge. As architects, VR is purely a tool, so we’ve been aware of it for some time. For our clients, however, it’s brand new. They may have seen it, or heard their kids talking about it, but not necessarily have used it. So, when we show them their projects using this technology, they are exciting and feel like we, the architects, are exceeding their expectations and using new technology to solve their problems.





Are you encountering a lot of people that have not tried it out yet?

AG – Yes, we are. We use it with most of our clients, but when we get new clients that haven’t used it before, they definitely get excited about using it.





Do you find that with clients that have worked with VR before, that there’s a ‘been there done that’ sort of mentality? Or are they still engaged and excited?

AG – Yes, I think there is that ‘been there, done that’ quality, but it’s probably just a general human thing. It’s not like they’re bored, they just won’t take as long looking around – they’ll pick up the headset to look at one thing to make a decision and then they’ll put it down. It becomes almost second nature, which is, of course, the goal. It’s certainly happened on projects where we’ve used it several times with clients.

It’s a tool, not a flashy trick. It’s a great way to explore design. Clients will simply pick it up just like they would a print-out.




You presented designs with Yulio at the Colorado Real Estate Journal show in Denver – why did you decide to bring VR to the trade show and what was the response like? 

AG  – Gensler is all about new tools and exploring ways to increase our abilities to design, so Yulio is one of these companies that aims to create a seamless connection between what we do and what VR provides. As an office, particular Denver, we thought it’s a great opportunity to show people the potential of this at the trade show.

Typically, the environment of a trade show is so that you’re inundated by so many things, that people are usually a little guarded. Most interesting about Yulio being at that booth, was that we noticed that the Yulio content is a lot more simple. It relies on a lot less custom technology or special set up and instead, is a simple tool for conveying 360 renderings through screens, headsets – plus it’s all through the cloud. It was an interesting experience to see a technology that is effective.





From your perspective as a designer, what will make VR for Architecture a more robust tool?

AG –  Probably the most important thing is more seamlessness. There’s still a perception (and sometimes reality) that the technology is still experimental, so there still needs to be a lot of tinkering and hand-holding. As a result, it can feel more like an impediment to design.

The most important thing a design tool could have would be to be a natural extension of the designer, so it’s like a pencil in the hand. You almost forget it’s there and so focus purely on what you’re drawing. VR‘s exciting next step would, therefore, be to become seamlessly integrated into our workflow, where it’s basically an output. We don’t have to specially think of creating a rendering in 360, we just do it. Or, it’s real-time and interactive. It just exists. We can literally jump into it like the Matrix and plug into that model with clients.





What are your next steps with VR at Gensler?

AG  – To further integrate and make the use of VR seamless. We want to use VR not just with the headsets, but also online and through computers.

In the long term, we want to start exploring technology that allows people from across our firm all around the world to interact with each other through the model and experience it all at once.

Simply put, we envisage two stages; Step 1: interface and interaction, Step 2: to take it to next level to make it more of an online visual experience.





What do you think VR really brings to the industry?

AG –  It’s literally adding another dimension to our design. VR is a new tool that adds the idea of scale that we haven’t had before. It’s another exciting tool that increases our power to conceptualize and iterate ahead of actually having to build something.

I’m really excited to see what VR will do and how it will impact design. There’s strong evidence that suggests new tools bring in different design sensibilities. With the use of more computer design, we say beautiful buildings with very intricate computer machine parts – Apple HQ is the epitome of this. VR is going to add a new dimension; I don’t know what that is yet, but it’ll be exciting to see where it goes with its ability to really ‘feel’ space before its built.





We’d like to thank Alex Garrison for taking the time to speak to us this week about his practice’s use of VR for architecture. Check out their unique designs at https://www.gensler.com/ .

We love hearing about how integrating VR into businesses has such a positive impact, not only on the design process as a whole but for the experience of the client and designer as well.




Trying VR in your firm can bring you ROI and allow you to become a technology leader. Want to learn more about VR for business? Check out our free 5-day course, or create a VR experience for free with a Yulio account.

0
Architecture, Business, Design, How to, VR, Your Business + Virtual Reality

How to Think and Design in VR

By on

May 10, 2018

- Architecture, Business, Design, How to, VR, Your Business + Virtual Reality

VR has opened up new possibilities for several industries, but the hope it holds for architects and designers is staggering. And like any new technology, the people that use it most successfully will learn to design in VR, rather than simply translate more traditional methods to the new medium.


In 1936, when NBC broadcast the first television show in history, it consisted simply of a camera pointed at two individuals sitting at a table. It was essentially a camera pointing at two people doing a radio show – a medium where a winning pattern was well established. Broadcasters have since become experts in creating within and for the medium, having long ago abandoned attempting to translate a different medium for a television audience. VR presents similar challenges.



 


The same thing can be said about how web pages were originally designed. The earliest examples were essentially single-page PDFs that displayed text in a very basic template. Now, of course, websites are the primary storytelling medium for brands to communicate to their key audiences. Designers have learned how to use the medium to take viewers on a journey, and tell them a story.


So here we are again at the start of a new learning curve for a new medium. And it will take time, creativity and energy to uncover the extent of its experiential capabilities and to learn to design in virtual reality.



 


Why should you learn to design in VR?

Goldman Sachs has estimated the VR industry will reach $80 billion by 2025. Specifically, learning to design and tell stories in VR is increasingly on the radar of the largest companies and organizations in the world like Audi, The North Face, UNICEF, and McDonald’s.

In architecture and design, there are already CAD programs that allow the designer to visualize in 2D and 3D renderings – but early adoption is key. Design in virtual reality includes other considerations, such as sound, depth, and the potential for a deeper emotional connection to the content. It’s a medium that pushes beyond traditional image and video content to full immersion. And we’ve only just begun started discovering how it can be used. But how do you start to think and design in VR?




Step 1: Learn the medium

To really understand how to think in VR, you need to have experienced it yourself. If you’ve yet to, pick up a smartphone and a VR headset. There are plenty of budget-friendly options when it comes to hardware. Here is our overview of some options here!




Where do you look, what do you see?

After familiarizing yourself with the medium, you need to think about the perspective of your client when they enter the experience. Our own testing has revealed people tend to look up and to the right when they first go into the VRE (virtual reality experience). Then they look behind them. It’s a different pattern for most designers, who usually focus on certain design elements in one static point vs. the aesthetic of the whole space. Anticipate every head turn and angle, just as if you were presenting a finished product.


When immersed in VR, you’re not just observing a scene; you’re actively participating in it – and changing your actions based on what you want to look at or interact with at the moment.


Remember that design elements in VR come to life in a way they simply don’t in traditional renderings. The quality of your images determines the clarity of the design, which will help with client uncertainty when you’re presenting a design.


“Aspects, such as the structure, how it looks, what lighting layout[s] look like, what kind of wood we’re using and how reflective the type of stone will be are all elements that really pop out when we render in VR and look around the design wearing the VR headset.” 

– Alex Garrison, Gensler Denver





Step 2: VR is more than just visual

VR experiences are sensory-heavy, which means you approach every move while engaging with any senses being tapped into. This also means your client will learn they have full control over their respective experience and movement within the virtual space. Designers can use this to their advantage by accessing VR features like navigational and audio hotspots.


Navigational hotspots can be used to move around the space and see different angles and perspectives, or maybe move down a hallway into a new section of a project. They help your client have a sense of space and scale throughout your design.



 



Another use for navigational hotspots is to display alternate design options for a project, such as alternate color schemes, finishes, and furnishings. Hotspots allow your client to “try on” different styles by eliminating the need to purchase sample products to compare in the space – and thereby, accelerating design decisions.




 


Navigational hotspots are also used to show what a design could look like during different times of the day (day/night) or year (winter/summer). This can be useful for potential homebuyers if they feel uncertain about location or views from their home.


Audio hotspots are also used in VRE’s to deepen the immersive experience for users. Some common uses are for providing design rationale, adding a narrative element, or including ambient noise to enhance the VRE for your viewer.



 



Thinking outside of the (virtual) box

Mediums, like language, are something that needs to be learned. Think about how you learn a language. You aren’t truly fluent until you can speak in it without translating it into your head. VR is still a medium that hasn’t been explored much, and really, no one is truly fluent yet, which means that people are likely bound to find some new functionality or use-cases that VR is perfectly suited for.


Consider, for example, a company named VR Coaster. They work to combine virtual reality with roller coasters and other theme park rides to heighten the experience for riders. The VR technology works alongside the real force, drops, and airtime that you would already get from the ride, but with some VR twists to make it an experience of a lifetime.




 


So, when you’re creating a virtual reality experience and trying to think in VR, remember you’re not just designing elements to look at. You’re crafting an entire environment for your clients to live in for a few moments. There’s so much potential to designing in VR, and the world is just getting started.


To find out more about creating your own VR experiences, check out our free 5-day course, or create a VR experience for free with a Yulio account.

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AR, Architecture, Business, Industry News, News and Updates, VR, Your Business + Virtual Reality

VR Research: VR Stats You Need to See

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May 9, 2018

- AR, Architecture, Business, Industry News, News and Updates, VR, Your Business + Virtual Reality

If you’re feeling skeptical about whether or not 2018 is going to be the year of VR, you come by that skepticism honestly. VR has been plagued with over-hype, both from the press and headset makers. But, over the last 18 months, VR has ridden the hype cycle and we believe, come out the other side. Yulio clients have integrated VR into their practices and are on their way to it being an indispensable tool.


VR may not change your life yet – but it will change your business.


If you are still thinking VR is a transient fad and you can wait for it to pass…start thinking about it as a compelling technology that’s found it’s perfect time to shine. To help you get your head around the possibilities, here are a few stats we’ve rounded up from recent VR research we think you should see.



5 Years

Although in some form or other, VR has existed for several decades, the current boom in the technology was spawned by the Kickstarter campaign initiated just 5 short years ago by a little-known startup Oculus Rift. Oculus only ever sold (via Kickstarter) headsets as developer kits, but it still shifted 100,000.

A $2 billion acquisition later, and VR found its mojo, winning an ever-growing number of hearts, minds and new users across the globe.



11 Million+

Approximately 11 million virtual reality headsets were shipped in 2016, increasing to over 13 million in 2017.



51%

Over half of the U.S. population is aware of virtual reality devices and 22.4 million Americans are already VR users.



171 Million

Globally, right now, as I write, there are an estimated 171 million VR users.



$12.1 Billion

According to Statista, this very year, the virtual reality market is estimated to reach a value of 12.1 billion U.S. dollars. You think that’s a large number? You should see the next one.



$40.4 Billion

The projected VR software and hardware market is expected to reach $40.4 billion by 2020. That’s a lot of people using a lot of VR technology for a lot of different applications. By ‘a lot’, I mean …



1 Billion +

… Over one billion people will regularly access VR and AR content by 2020.
Yes, that’s a ‘billion’ people. IDC predicted last year that the compelling combination of virtual reality and augmented reality content will have a global audience that tops this crazy number by the turn of the next decade. Mental note – this must mean VR is no fad.



41%

Those still on the fence don’t plan to be for long. According to Google’s Consumer Survey conducted last year, more than a third of the adults said that they would give virtual reality a try if they had the chance to. Consumer interest is set to continue pursuing VR as one of the most emerging technologies.



44%

Who will make up the next wave of buyers? Millennials … and lots of them. According to Nielson, 44 percent of people interested in purchasing VR devices are between the ages of 18 and 34. This generation is one heavily motivated by innovative devices and will play a major role in defining what ‘sticks’.



250

To satiate that desire to get involved in VR, there are currently 250 VR headsets styles available for purchase on Amazon.com.



82 million

By all accounts, they’re selling well as, according to Statistic Brain, there are expected to be 82 million headsets in use by 2020.



90%

Of all those headsets sold worldwide, approximately 90% are mobile phone based. What does this tell you? Best to make all of your VR applications and content very mobile friendly.



So what can be garnered from all the big numbers in our virtual reality research? VR is here to stay. It might not have always mirrored the hype, but it is unquestionably a growing force to be reckoned with.


Our advice? Don’t be alarmed. Fortunately, it’s not too late to get in on the VR game. It is, however, high time to get started. To try VR for yourself, sign up for our 30-day free trial and wow your colleagues with this pre-packed presentation full of our VR research on the state of the industry.


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Architecture, Business, VR, Your Business + Virtual Reality

Making the Most of Remote VR Collaboration

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January 25, 2018

- Architecture, Business, VR, Your Business + Virtual Reality


Previously we’ve looked, in some detail, at the ways VR is being used by those in A&D tocommunicate complex designs. For clients, virtually experiencing space in 360° removes the need to visualize a multitude of disparate elements and subsequently leaves far less room for ambiguity around how a design will look when it’s brought to life. It’s a remarkable use case for VR but it shouldn’t be mistaken as the only clever tool in its business belt. In and beyond A&D, VR collaboration is being harnessed by businesses to ensure ideas are moving seamlessly across teams, no matter how far away they might be.
VR Collaboration is helping to change the way people work
For many organizations, internal teams aren’t only separated by a few walls but can, just as easily, be spread across cities, countries or even continents. True collaboration in separated environments can be a major challenge and also immensely inefficient as valuable ideas, discoveries and innovations that are made in one closed group, don’t make it to others which could benefit.
Big business – Big opportunity
International auto giant Volkswagen (which also owns Audi, Bentley, and Porsche among others) is no stranger to VR. The carmaker has previously created a host of applications that allow its customers to don headsets and virtually test out cars on famous racetracks, or spec out their ideal interiors direct from the showroom floor. Beyond rolling out experiences aimed at tantalizing customers, Volkswagen has recently brought virtual reality into the heart of its organization via the launch of its ‘Digital Reality Hub’. With over 600,000 employees working across multiple car brands and spread across 27 countries, the Company’s goal is to streamline its innovation by making remote team members working across brands, comfortable meeting with each other and exchanging knowledge.


 

In the words of Dennis Abmeier of Volkswagen Group IT, “Exchanging knowledge is just as important as bundling knowledge. Going forward, we can be virtual participants in workshops taking place at other sites or we can access virtual support from experts at another brand if we are working on an optimization. That will make our daily teamwork much easier and save a great deal of time.”


  A problem shared (with VR) is a problem halved. Try a quick exercise. Envision telling someone what your kitchen looks like so they can help you remodel. Now consider – how much easier and faster is it if you show them a picture? Now, what if they could stand inside? Virtual reality collaboration brings a level of immersion that creates perfect understanding…no matter where your collaborators are located.






For designers, whether it be to get feedback on their work to explore possible improvements or to get help in solving design problems – collaborating with colleagues using VR allows for everyone involved to get visually up to speed in a very short time. Being immersed in a virtual environment delivers an immediate level of understanding that is almost impossible to achieve using traditional methods of design communication such as  2D renders or even shared CAD files. In a recent conversation with Diamond Schmitt Architects in Toronto, architect Andrew Chung told us the firm originally brought VR in to assist the team in collaboration. It was only later that they decided the experience was so good they should introduce it to their clients as well. 


“Since we were working with multiple designs iterations in Revit, connecting everyone on the same level was extremely important. Throwing our design into VR would quickly reveal tasks and revisions we needed to accomplish and figure it out much more quickly in the design process. It gave us better opportunities to figure out solutions to the design problems earlier on. You would get more time to play creatively and explore solutions because fundamentally, you would get to the core of the design focus earlier as a result of this added understanding and resolution. Since the depth of exploration goes further, and our design gets better because we’re able to visualize problems earlier rather than waiting for problems to arise.” We literally couldn’t have put it better ourselves.


Some Practical tips for VR collaboration for A&D

Make sure it’s mobile. ‘Fast VR’ means using the unique capabilities of VR in the most practical and efficient ways possible. When it comes to collaboration, making sure the VR tool being used is mobile friendly is key. Getting time-sensitive feedback from remote teams is far easier when everyone has a viewing device in the form of a smartphone in their pocket.


Make it social. VR can be isolating. We recognize that it’s a tool to help your colleagues understand the problem, but it’s your colleagues’ ideas that you need. When being asked to provide some insight or validation into a design, colleagues will commonly need only to pop in and out of an experience for short periods meaning strapping into cumbersome tethered rigs is impractical. Hold up the viewer, consider mirroring what the user sees on a conference room monitor – and put it back down to discuss the issue.


Perfection can wait. When working through the iteration stages of a design, for feasibility checks, etc, designs don’t need to be high quality to view in VR. Simple grayscale designs can be perfectly adequate to ‘pop into’ and determine if spatial elements work when put together or sightlines have been improved after an adjustment.


For some more information on VR, get in touch with us to schedule a training webinar for a full walkthrough of Yulio here. And, if you’re ready to test out the problem-solving capabilities of VR, sign up for a free Yulio account.
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Architecture, Business, How to, Lifestyle, VR, Your Business + Virtual Reality

New Year, New Job: How to find VR Jobs

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January 11, 2018

- Architecture, Business, How to, Lifestyle, VR, Your Business + Virtual Reality

New Year, New Job: How to find VR jobs
It may not yet have reached the heady heights of Astronaut, Pro athlete or 1980s Apple investor, but finding VR jobs has become a major aspiration for an increasing number of career seekers. Whether it’s budding young minds entering the workforce for the first time or those looking to change career lanes mid-journey, interest in pursuing VR as a career is booming and the question of how to get a job in the industry is one we get asked a lot.


 

Having fought their collective ways from the virtual mail room to the virtual boardroom, many of the team at Yulio understand full well what it takes to build a career in VR and have recommended that the very best way to start is by answering this one simple question;

Why VR jobs?
The obvious truth is, VR is not one big collective thing that can be studied and perfected. Within it, exist a multitude of different opportunities, some technical, some creative, some unique to VR and some not so. It’s because of this that it’s important for anyone with an interest in having a career in VR to find out what it is that really gets them excited. It could be- A desire to create immersive stories that move people A desire to help build new platforms for a newly emerging technology A desire to combine creative mediums with analytics and strategy to help grow a business -or, it could be some other aspect of business where VR is planting its feet. But remember, you don’t necessarily want virtual reality jobs. A better career goal may that you want to be well positioned to understand and use an exciting new medium. Or you think this technology is disruptive, and that excites you. Whatever that key career goal is, it’s worth digging into it a little deeper, at least in the early stages of an investigation. Why take this broader view? “I just want a VR job!”, you may well be thinking. But many of us have been through these disruptive changes before and we promise, it’s wiser to take a step back.


 

As an example, a few years ago, emerging career opportunities were appearing in areas such as Search Engine Optimization and later, Facebook marketing (a few of our Yulio employees were part of those in their earliest iterations) . Those with a keen drive to master Google or Facebook’s complex systems found themselves having to scramble and relearn every few months as these algorithms were refined, shifted and updated to suit an evolving set of corporate objectives. Ultimately, if you built your expertise around knowing exactly what buttons to push within Facebook to be an effective marketer, you were effectively cut adrift when the button moved. And you were setting yourself up to be an order taker, not a social media leader. On the flipside, if you built your expertise around how to write compelling copy, how to leverage data to inform your creativity and how to engage customers, you could easily adapt and have a far more interesting career leading social media strategy, not merely executing on the mechanics.

VR’s buttons will move
Within an emerging and evolving technology, the playing field will change quickly and that certainly applies to VR. In time, no doubt everything about VR will change; how it’s created, how it’s applied and where it’s used. And VR jobs today will change too. Because of this, it’s especially important for those looking to ‘find VR jobs’ to reflect on what part they will be most excited to play. Once an overarching goal is clear, then one can look at how VR is aligned with it. Is it storytelling? Then it’s time to start investigating the work and talking to those people that are shooting VR films or marketers that are telling great brand stories through VR. In our experience, people working in the VR industry LOVE talking about what they’re working on, so don’t be afraid to do some research and reach out directly to those whose work inspires you. In case you thought we might wrap this up with literally no ‘practical’ advice on getting virtual reality jobs, don’t fear, we have some of that too.

Some good old ‘Practical Advice’ for finding VR jobs
There are a lot of VR resources out there already and more popping up every day. The space is changing fast, so keeping up to date with the areas that matter to you i.e. hardware, software, emerging stars, new applications, etc, is a good way to start uncovering the possibilities of VR jobs. There are some great media outlets and some great thought leaders who are out there tracking and alerting their followers of the major movements in the space. Our Chief Marketing Officer follows a few of these influential folks on Twitter; Rick King – https://twitter.com/RickKing16 Sanem Avcil – https://twitter.com/Sanemavcil Ryan Bell – https://twitter.com/ryan_a_bell Tom Emrich – https://twitter.com/tomemrich And members of our team also like to read content from some of these great accounts; Within – https://medium.com/@Within Haptical – https://haptic.al Robert Scoble – https://medium.com/@scobleizer The Metaverse Muse – https://medium.com/the-metaverse-muse Want to get a concise snapshot of how VR can be integrated into a business? Simple. Take our 5-day course with Chief Product Officer Ian Hall.


Learn the craft of storytelling and then adapt it

 

VR is beckoning in a seismic shift in storytelling. In the same way that, in earlier days, TV and film producers had to figure out a new language for telling stories using visuals as well as audio, VR means telling stories that, although created by a director, are going to be controlled by the viewer. That’s a major disruption but ultimately, the skill set remains the same. Some of the best directors say they paid close attention in English class – character, motivation, and themes will all carry through in VR. Whether you are telling fictional, gaming or product marketing stories, there’s still a narrative at play and skills honed in this area will still be an advantage.

Get educated

 

For those looking to work with VR in a particular field they’re looking to study, research schools that are using VR tools directly within their curriculums. Some of our education partners, including Ryerson University, Boston Architectural College, and East Michigan are early adopters of VR in architecture and design. Students of these types of progressive educational organizations will leave their courses and approach entry to the workforce with a key set of differentiated skills in VR likely to give them a competitive advantage. And while they are not preparing to be VR programmers, they are preparing for a world in which VR may change their chosen industry. VR jobs go far beyond the medium itself.

Lastly, use it or lose it.
If you’re applying for a job that involves VR, search for a clever way to tell your story in VR. Whether you’re showing off design work, 360° video of a project or an experimental film, telling a VR story should, wherever possible, be told in VR. In a recent interview with Ryerson Interior Design Professor Jonathon Anderson, he told us first hand that, when seeking out summer internships, a group of his own students used VR to showcase their work. In doing so they cleverly set themselves apart from other candidates and in every case came away with the position.


 

You’ve heard it here. Time to go out and make a difference. Find the career you feel passionate about and consider how VR and other game-changing influencers will change it. You can prepare your own VR experience for an interview or project for free with a Yulio account. Sign up here. Or, learn more by reading over our SlideShare presentation on the industry, here.
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Architecture, Business, How to, Lifestyle, VR, Your Business + Virtual Reality

The Keys to Selling Off Plan Property Using VR

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December 14, 2017

- Architecture, Business, How to, Lifestyle, VR, Your Business + Virtual Reality

Not every sales situation plays squarely to VR’s strengths but, when it comes to selling VR real estate, especially off-plan properties, virtual reality is in its element. We’ve talked before about the technology coming into its own in circumstances where something doesn’t yet exist, where it’s too complex or expensive to model, or where it’s a long way away. For off-plan property, that’s three out of three. No matter whether it’s an office to scale up in or a home to grow old in, buying property is an inherently expensive and emotional process. Decisions made can have a long-term impact, both good and bad, and are infinitely more difficult to make when there is no physical structure to stand in, or community to walk through. Enter VR real estate sales.

So why do people do it?
For property buyers, purchasing off plan can have its benefits. In hot markets, securing a property before a new development has been finished (or, even in some cases, started) can mean its value has already risen by the time it’s finished. For developers, selling the bulk of new properties early in the construction phase can dramatically reduce the financial stresses inherent in any sizable building project. But those benefits are typically weighed against the risks of not actually getting to see what you are spending so much money on.

So how can VR Real Estate applications help?
The answer to this is two-fold; VR real estate previews can both streamline the mechanics of selling a property and help to create emotional connections with buyers that would be almost impossible to replicate any other way.

The Mechanics
Traditionally, off-plan sales are conducted from a sales suite near to the development site. Tools of the trade have usually included floor plans, computer-generated 2D images of various finished rooms and communal spaces and a selection of sample materials i.e. kitchen cabinets, bathroom tiles, taps, handles, carpets, flooring, lights, etc.


 

  In order to make an ‘informed’ decision, the buyer is being asked to picture the innumerable, disparate elements that make up a new property and decide if what they visualize is a place they could live, work or invest in. Sounds challenging. Just imagine if every possibility could be created virtually and viewed as if it were real, now? It can be and it already is.




Entire property layouts, created in virtual reality, are now able to demonstrate every possible configuration of a design without the need for the pile of 2D images. By stationing VR headsets in sales centers, visitors can control their own immersive tour through a proposed property, moving from room to room, understanding the depths and dimensions and taking in the environment from a multitude of vantage points. Virtual tours can be taken as easily from prospective buyers in other cities, countries or continents. A South China Morning Post article Yulio featured in last year, outlined how rapid the rise was becoming in VR real estate sales use by overseas property dealers and investors. Every permutation in finish choices can be accounted for in the VR experience meaning no need for countless samples. Potential buyers can view and switch between combinations of finishes until they find a perfect one to match their style.


 

 

Design or specification flourishes aimed at enhancing a property’s appeal and closing more sales can also be tested by developers at almost no upfront cost. Do buyers respond better to built-in speakers, larger showers, gas hookups on balconies or real wood floors? Easy to add them to the design in VR and find out which turns more heads. Layer in heatmap data to find out what people were looking at most closely, or what they looked at and did not ultimately purchase, and developers have the potential to better understand variations by demographic and market and build accordingly.


 

Making it Emotional
 

 

Whether to live, work or invest in, buying property off plan requires a leap of faith. The unique, virtual safety net VR is able to offer is an ability to ‘try before you buy’. Standing within a highly-detailed virtual world is as close as one can get to the real thing and being able to gain a clear sense of depth, of color and even how sunlight will affect the look and feel of the new environment, is immensely important in creating an emotional connection and bringing clarity to a decision. This is almost impossible to achieve when trying to communicate complex unbuilt spaces using mocked-up photos and floor plans and is far more effective at ensuring the eventually completed property matches a buyer’s expectations. Using imagery captured with drones, developers can incorporate the exact views buyers would experience from high rise apartments as well as provide views of streetscapes and proximity to neighboring amenities and attractions. For developments selling dreams of vibrant new communities with inviting public spaces, using virtual reality, these environments can be brought to life in an idealized way. VR real estate experiences can be created which combine rich visuals and ambient sounds, able to give prospective buyers a glimpse of the future atmosphere and help them visualize themselves as a part of it.

With a lot at stake in the business of off-plan property buying, both buyers and sellers need all the help they can get in successfully bridging gaps between design vision and client perception. And while VR wasn’t designed solely for this, it might as well have been. To learn more about VR and bringing it into your sales process, sign up for our free 5-day email course or check out our industry overview presentation.
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Architecture, Business, Design, How to, Lifestyle, VR, Your Business + Virtual Reality

Make 2018 Your Year of VR : VR Business Resources

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December 7, 2017

- Architecture, Business, Design, How to, Lifestyle, VR, Your Business + Virtual Reality

Make 2018 Your Year of VR
With the bells in full jingle and the halls almost fully decked with their boughs of holly, it’s easy to now begin the steady drift towards the holiday wind-down and assume all major accomplishments for this year are behind you. I mean, what could you possibly do now that would make you smarter, more valuable to your business, a progressive force to be reckoned with in 2018, and likely the most interesting person at the office party, all without any major time commitment or expense? Simple. You can dive into Yulio’s 5 part, VR business resources boot camp and genuinely take a free and painless crash course to learn the fundamentals of virtual reality for business. Sound interesting? The complete set of VR tips, tricks, and educational tools that have been assembled by the expert Yulio team during the last 12 months offer an amazing opportunity to get ahead of the curve in an area of business that’s tipped to see another surge in momentum in the coming year. 2018 will be the year many CEOs look back on as the one that saw VR first introduced into their organizations. Every new technology needs its internal champions and, if that’s going to be you, it’s time to put down the gingerbread cookie and the Home Alone box set for a day or two, and prepare for one last, worthy push. Take it from us, it’ll be worth your while. And you’ll be ahead of the curve this January.


Step 1 – Find a chair, sit down and read the ‘VR Integrations that Drives ROI’ whitepaper
Scaling the dense, often impenetrable walls of a ‘normal’ whitepaper might be a lot of people’s idea of hell, but this is no normal whitepaper. Stacked with smart, practical advice, it is able to lay an entire groundwork for the previously uninitiated, or expertly fill in the gaps for a semi-pro. The whitepaper is a visual treat with 32 pages of highly-researched guidance that clearly demonstrates how VR can, and should, be integrated into business in order to ensure it delivers returns on the investment. Download the Whitepaper here. 

Step 2 – Lie back and listen to Yulio’s ‘Business Ready VR Webinar’
Independent polls and third-party analysis are great, but nothing beats conducting your own user testing. At Yulio, this ethos is at the heart of the organization and has resulted in over 1000 hours of in-house user testing being carried out. This has uncovered unique insights into how different applications of VR can be used to perform different tasks within different industries – think sales, marketing, event production, design, retail, etc – to deliver real and tangible value. Download the Webinar recording here. 

Step 3 – Buckle up for a 5-day email course
For anyone who’s ever asked questions such as- “Isn’t VR for gaming, not business?” “Isn’t VR really expensive, hard to set up and makes people look kind of silly?” “Wouldn’t VR be really hard to integrate and give team members and the IT department heart palpitations?” “How can VR actually work in a business and what kind of results would it deliver?” ”How would I even get started putting a virtual reality design together?” -this free course is for you. Sent via email over 5 days, the course is delivered by VR Industry Elder (he’s not old, he’s clever) and Yulio Chief Product Officer, Ian Hall, and includes white papers and worksheets relevant to each day’s specific course materials. Warning: When taking the Business Ready VR email course, please be advised that users can experience becoming very clever, very quickly. Sign up for the email course here. 

Step 4 – Answers, Answers, Answers – Answer all of your VR Questions
Not every piece of VR technology will suit the application it’s needed for. Knowing what questions to ask at the beginning of a journey into VR implementation will inevitably save major headaches down the road. Having been in the world of VR almost since the beginning, we’ve made it our business to understand the important questions new users will have when looking to introduce VR to their organizations and make sure we have answers. On occasion, our answer might even be that Yulio isn’t the best fit for a company’s specific needs and fortunately we’re big and brave enough to live with that. In the ‘Considerations for evaluating VR’ whitepaper, one of our most valuable ‘getting started’ VR business resources, readers will have their eyes opened to each of the individual elements that should be considered when choosing a Business VR solution. From how easily the chosen technology can integrate with an existing workflow, to how content is authored, viewed, shared and stored, the whitepaper will ensure no stone is unturned and no nagging question is left unanswered. Download the ‘Considerations for evaluating VR’ whitepaper here. 

Step 5 – Pat yourself on the back, download the Slideshare and prepare to look impressive
In the spirit of giving, Yulio has conveniently packaged all the most relevant and compelling information around VR for Business in a snappy and beautiful SlideShare in order to help you’re able to kick off the new year with the ultimate presentation to win company hearts and minds. Offering a comprehensive and practical guide to each element of Business VR, the presentation provides a concise snapshot on:

  • The current state of the VR market and adoption
  • Predictions on VR growth
  • Advice on choosing the most suitable VR technologies
  • Practical examples of where VR is being successfully used across various industries
  • Best practices for integration, sharing, and collaboration


Download the ‘All You Need to Know about VR for Business’ Slideshare here. With this stage of your VR education now complete, and our VR business resources at your fingertips, you’re now in the perfect position to roll out of 2017 feeling great about yourself and ensure 2018 is the year VR makes its mark on your business. From the team at Yulio, we wish you and yours a very happy holiday season. And a happy year of VR.
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Architecture, Business, Design, Technical, VR, Your Business + Virtual Reality

Scale & Engagement: Uses of VR

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November 23, 2017

- Architecture, Business, Design, Technical, VR, Your Business + Virtual Reality

For anyone who’s designed and constructed a building, there’s a unique feeling of unease – bordering on nausea – that can wash over you as you step into half-built rooms for the first time. “Wait. It is definitely smaller/bigger/lower/higher/darker/brighter than I’d envisioned it from the plans.” Even for trained professionals, space is a very hard concept to fully appreciate using imagination alone. How big of a space is big enough without being too big? How small is cost-effective yet isn’t restrictive? Accurately evaluating three-dimensional spaces from two-dimensional designs is like trying to appreciate a symphony by looking at the sheet music. In the majority of our client conversations, addressing this major pain point for both designers and their customers was felt to be one of the best uses of VR for architects and designers.

Uses of VR: Understanding Scale
Finding a way to step inside a building before it’s a building and evaluate each spatial element is a compelling use of VR for those involved in the business of architecture and design.


 

Jonathon Anderson, Assistant Professor Interior Design at Ryerson University acknowledged that his students find it hard to fully conceptualize scale until they can experience designs virtually. “With VR, I see my students immediately ‘get’ the space. What I mean by that is that they understand scale and proportion in a completely different way through the VR experience when comparing it to the spaces they view on a screen. It allows my students to understand space far better and far more quickly.” Beyond discovering where spatial elements which appeared to work ‘on paper’ but didn’t when viewed virtually, using VR to help develop a better understanding of space, Jonathon felt his students became far better equipped to design for those who would go on to build something for real, with this increased understanding in VR scale.

Uses of VR: Understanding Size
Game of Thrones creator George R. R. Martin was purported to have seen a scale model for the 700 ft high wall he described in the ‘A Song of Ice and Fire’ books and realized it actually looked absurd when seen in a three-dimensional context. It’s a case of not being able to picture what 700 ft really looks like.


 

Big is a relative term and defining it through their uses of VR was a challenge for Architectural firm, DSAI’s, partnership with Ingenium, Canada’s Museums of Science and Innovation. DSAI’s role was to design an adjacent building to the Canada Science and Technology Museum in Ottawa. The issue of scale was a major one in the project as the building had to be designed specifically to house the Science and Technology entire collection, which encompassed objects that ranged in size from hand tools to actual trains. In the words of Architect Andrew Chung of DSAI, “To really understand the scale, we introduced VR to the project. We needed to see how big these items were for our own understanding. It allowed us to talk about things (to the client) in a perspectival manner that captures scale in a much better way than solely using a 2D drawing. People who see our 2D drawings or blueprints still don’t really comprehend the scale until they view the VR experience.”


 

Until clients saw the experience for themselves, they would ask DSAI “does it really have to be so large?”. When viewing in VR scale, the difference between something at train scale vs. human scale made all the difference and so one of the unexpected uses of VR for DSAI was about client communication – after they thought VR would be an internal tool.

Uses of VR: Engagement – helping clients be better clients and designers be better designers
Another recurring theme from conversations with A&D professionals is an important use of VR’s ability to engage clients in the design process in a very different way. With any new space design that’s going to go on to be constructed, there is a lot at stake, both emotionally and financially and therefore, all parties fully engaged in the process can make a significant difference to the eventual success of a project.

When speaking with Principals at ALSC Architects – who often present to school boards – they described going to present designs using plans and static renders and not commonly getting a lot of questions or feedback. It was challenging for people to place themselves in a design using traditional presentation formats and took time for them to assimilate enough information on a design to then feel confident questioning it. Through sharing designs in VR and enabling clients to experience them on their own before being presented to, ALSC found it evoked something very different, inspiring clients to ask a different set of questions, be more informed, take more ownership and get more involved in the process. As a result of clients becoming more involved and seeing that their ideas could then be translated by ALSC into meaningful, beneficial changes, overall designs improved. “When people understand more fully what they’re getting, they will ask what more can be done, what more can be created with this space? I want clients to be part of the inspiration of a project and we find that when they are, designs tend to rise to another level.” Indy Dehal, Principal, ALSC Architects.


A lot of people are investigating VR technology right now, and wondering what its key benefits outside of novelty might be. Our clients report, over and over again how much their level of engagement with their clients increase after they see a design in VR and better understand it. And that’s absolutely the power of VR – to create an unambiguous window on design. To experience your own design in VR, try a free Yulio account and learn more about the VR landscape with our SlideShare presentation.
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Architecture, Business, Design, Technical, VR, Your Business + Virtual Reality

Retail Reality

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November 16, 2017

- Architecture, Business, Design, Technical, VR, Your Business + Virtual Reality

While the debate will carry on around the market’s expectation of VR’s potential versus the realities of consumer adoption, VR has gone ahead and found a growing number of ways to make business, and industry, more efficient, more effective and better connected to its customers. And not always in the most obvious ways. Take VR for retail as an example. With the holiday season upon us, retailers are looking for exciting experiences to lure shoppers in-store, and away from clicking the shopping cart button on online behemoths. VR for retail has a place to play in deepening shopping engagement – regardless of whether or not you own a headset, or ever plan to shop inside one. The reality is that most of us probably won’t use VR to buy shoes or clothing – there wouldn’t be much point. VR wouldn’t solve a problem that still images and videos can’t resolve in terms of showing off the product, and it doesn’t get you any closer to the real world fit and appearance of the product. Indeed, some manufacturers will probably avoid using VR, given that it’s all too real – a VR representation of the hottest smartphone on the market looks a lot like a black brick – it lacks the stylized gleaming corners and screen angle of a stylized still photo generated by a marketing department. It’s controlled by the user, not the designer, and that’s a pretty big shift. But even if you didn’t wear a headset to purchase your fall wardrobe with VR retail shopping tools, that doesn’t mean VR isn’t transforming the retail industry.

Although Chinese e-commerce behemoth Alibaba has led the way in creating the first virtual mall, VR shopping remains a channel that’s yet to mature. But the technology is starting to have a big impact for retailers, both behind the scenes and through influencing shoppers with savvy brand storytelling.

Sharing Experiences
UK retailer TopShop has been leading the way with brand engagement through VR, which makes sense given their tech-savvy demographic. Research from Sonar (J. Walter Thompson’s proprietary research unit) showed that Generation Z is very interested in the experiential nature of stores and subsequently, 80% of them are more likely to visit a store offering VR and AR technology. There has also been plenty written on how millennials prefer authentic experiences to material items, and TopShop’s use of VR is combining in-store and virtual retail experiences.



 

  VR drew so much attention that TopShop created a new experience in the Spring of 2017 to transform its flagship Oxford Street (London) store into a VR waterslide through the city. Participants used a real slide in store, combined with VR gear to expand the experience. While the ties between the content and brand aren’t as on the nose in this second execution as it was in transporting viewers to fashion week as above, what is clear is that TopShop is finding ways VR can engage shoppers through in-store experiences.


 

Try Before You Buy
Beyond helping retailers perfect their in-store experiences, VR is also helping brands tell their story to customers in a very different way and align their products very specifically with the environments they’re built for. As an example, North Face cleverly employed VR to position itself clearly as a progressive company which understood, and was fully at home in epic environments. Visitors to North Face stores were invited to don VR headsets and tour California’s Yosemite National Park and the Moab desert alongside climbing celebrities or try winter gear in a harsh arctic environment.


 

Merrell hiking boots also created an experience with VR for retail, where shoppers could virtually hike along a crumbling rocky edge. Even those who have never gone hiking will tell friends about the experience – as about 81% of those who try VR are likely to do. The interactive nature of immersive VR makes campaigns such as these far more impactful to consumers, engaging them on an emotional level and, at the same time, closely aligning purchasable products to exciting and visceral experiences which they want to share.

Build It (virtually) and They Will Come (or not, but you’ll know before you’ve built it)
Retailing is considered part art, part science and, for the science part, everything is considered. From analyzing the finest details of store layouts to perfecting lighting plans, display heights, and ambient sound, each element of retail space is thought through and tested. VR for retail technologies are being used to create virtual stores for just this purpose. These virtual replications of in-store environments are used to track user movement through stores to flag potential traffic flow issues, conduct A/B testing the effectiveness of display layouts, etc – all before anything is constructed and any heavy costs have been incurred.

Feeling the heat


 

Another VR tool in retailer’s belts is heat mapping analytics. Yulio recently launched VR heat mapping technology able to track a viewer’s gaze within 360 degree virtual environments and provide detailed analytics on what is their drawing attention. Using the technology, retailers are able to test and refine store display and signage configurations based on concise data collected from test subjects. Heat mapping technology can also be used in a similar way by brands looking to understand the level of attention their products are drawing within displays densely filled with competitors. If products are being bypassed and/or specific competitive brands are getting high levels of engagement, brands are able to evaluate factors such as product packaging, location on displays, etc.

 

 

As more brand marketers discover the power of VR, watch for virtual experiences at retailers this holiday season – it may have been used to build the store you’re visiting, or create an experience that makes consumers want to actually visit stores, a strong driver for retailers slugging it out with online powerhouses like Amazon.


So while the store of the future may or may not be one that we visit virtually, the fact that today people aren’t slipping on a headset each time they want to buy a new pair of shoes, doesn’t mean VR isn’t being used – right now – by a retailer near you. If you’re wondering how you can create a VR experience for your brand, check out our free accounts at Yulio, or do some more research with our state of VR presentation.
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Architecture, Business, Design, How to, Technical, VR, Your Business + Virtual Reality

A Guide to Fast VR

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November 9, 2017

- Architecture, Business, Design, How to, Technical, VR, Your Business + Virtual Reality

In previous posts, we’ve looked at how and why VR in business is far more advanced than use by consumers. Not to say that consumers aren’t taking to it – Nielsen surveyed 8,000 of them last year and found nearly a quarter wanted to either use or purchase a VR headset this year. But the cost of investing in top-end VR technology to entertain yourself at home is still enough to make even the most impulsive of impulse buyers give it some serious thought. Businesses, on the other hand, have a unique new tool at their disposal in virtual reality – one that comes with unlimited applications and large numbers of potential new clients to share the costs between. From education to retail, to tourism to charity, organizations across numerous industries are creating tailored VR applications that deliver very specific customer experiences. From virtual try-before-you-buy in retail to virtual travel-before-you-fly in tourism, VR is now being adapted in all kinds of creative ways to sell, to educate, to market and to inspire and very few applications require strapping people into cumbersome hardware that’s tethered to a humming mother ship.

Driving benefit and advantage through VR in business doesn’t have to require significant investment, steep learning curves and complex hardware. In fact, VR can be at its most dynamic and profitable for businesses when left agile, untethered and adaptable. In short, when it’s FAST VR.

So what is ‘FAST VR’?
FAST VR is a principle, a habit, a way of bringing virtual reality into business situations and workflows at precise moments when it can do what it does best – quickly communicate the complex.

Using Simple VR in Architecture and Design
Yulio has worked with educators and practitioners of A&D for several years now – enough time to have seen the best (and the worst) VR has to offer and to have made our bets on the value of FAST VR. Here are a few tips on how to get started and how to make it deliver: 

TIP 1 – Don’t Wait
It’s not too late to be early – but it is time to start. VR is having its time in the sun and because of that, developers from across the world (including Yulio’s) are consistently advancing the technology. Don’t wait for perfect VR or the next evolution to land. Start to experiment right now. VR doesn’t need to replace tools already being used successfully but can integrate with the majority of them with surprising simplicity.
 
TIP 2 – Keep it Simple
Trust us, you don’t need high-end, immersive VR equipment. It’s expensive and, commonly, highly impractical. While ultra HD visuals might ‘wow’ a client during a kick-off visit to the office, chances are they won’t want to visit for every iteration of a design. Anecdotally we hear about 80% of presentations are off-site and transporting and setting up immersive rigs for each presentation is a non-starter. Using mobile devices and simple headsets to deliver VR experiences means presentations are always at your fingertips and costs are minimized.


TIP 3 – Renders Don’t Have to be Perfect
A designer wanting to communicate an idea quickly doesn’t obsess about making their pencil sketch perfect and it should be the same with VR. All renders should be useful but only very few need to be beautiful. Confirming feasibility of a design or a scheme by doing a simple black and white proof of concept with the correct dimensions can save countless hours, dollars and chances of future issues. Use VR to pop in and out of a draft design, check the validity of an idea and get buy-in from a client. The alternative can be having to field conversations on carpet selection and lighting choices before the floorplan is set.

 

 TIP 4 – No Need to Dwell
VR can just be a tool, it doesn’t need to be an experience. Don’t expect clients to spend hours strapped to a headset taking in every element of a design. FAST VR isn’t about convincing someone they’re in a building, it’s about enabling them to experience a spatial environment in a way that they’re better equipped to understand. One of our clients, Diamond Schmitt Architects, have said that their client’s understanding of scale and space improved dramatically after a Yulio VR presentation. And DSAI had originally intended to use VR as an internal tool but were so happy with the outcome, they gave it to their clients for reviews and checks. They found the engagement increased dramatically.

 TIP 5 – Fast Forward to the Future
Design processes don’t need to follow the familiar, ‘draw – model – present – iterate – draw – model – present …’ cycle. A growing number of our clients are no longer providing updated drawings and models during the iteration process but instead, being asked by their clients to simply update the VRE in order to move more quickly to a project’s sign off. VR lets designers also find the medium lets them predict the future. On a recent project with heavy VR usage, Andrew Chung of Diamond Schmitt told us:



 TIP 6 – Show the Team
Not every designer will be able to appreciate how an eventual building will be physically constructed.  Using VR to allow every member of a construction team to view how the finished project should look ensures the vision is shared by those who will be hands-on and that any major issues can be highlighted before a single wall has been erected.


Implementing VR into A&D practice doesn’t need to be expensive, time-consuming or, indeed, perfect. With FAST VR, it can simply be a really useful tool – albeit one that makes clients go ‘wow’. To get started with your own designs within minutes, try a free Yulio account or learn more about implementing fast, effective VR with our FREE 5-day email course.
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Architecture, Design, How to, VR, Your Business + Virtual Reality

Our New Google Daydream App

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October 25, 2017

- Architecture, Design, How to, VR, Your Business + Virtual Reality

We recently came to the satisfying end of an (at times slightly unsatisfying) six-month process to have Yulio listed on Daydream with our new Google Daydream App. For those who don’t know, Daydream is Google’s VR platform for Android devices that are supported by its own cool new viewer hardware, the Daydream View. Yulio’s already listed on every other major app store and therefore we can understand if this news doesn’t, at first glance, have you scrambling to share the news with all of your closest friends. However, the experience of working with the Google team – a group living and breathing the shifting world of VR and leading an impressive charge in VR for business – was notable in a few ways that we thought were worth talking about. As a little bit of background, Google introduced the Daydream platform in 2016. It was created to simplify access to high-quality virtual reality content on mobile devices and could be seen as an obvious continuation of a noble vision to put VR in the hands of everyone, started with the launch of its Cardboard viewer and associated apps.


Making the Grade
Google Daydream app listings, however, arenot open to just any content and not accessible from just any device. Currently, content can be viewed on Google’s own Pixel and Pixel XL smartphones as well as a select few newer Android devices that have chosen to meet an optimal specifications list which is not for the faint-hearted. When it comes to submitting apps, Google is equally selective and stringent on quality. Fortunately, stringent on quality is what we’re all about. Without intentionally grabbing ourselves by the cheeks and patting ourselves vigorously on the back, adhering to robust quality and verification checks is not something Yulio has ever had trouble with. Our product development team is made up of some of the best minds the VR industry has to offer and, as a result, our platform has been built from the ground up to exacting standards.

Building the Business Dream
The majority of current Daydream apps lean towards either sophisticated gaming or ‘experiential’ – by experiential, we mean, as an example, apps such as The New York Times which allows viewers to virtually embed with Iraqi forces during a battle with ISIS or, in stark contrast, take a meditation journey to the California coast. Yulio sparked a special interest in the Google team, not only was our app the first of any competitors within VR for A&D to be approved but also because it represented one of only a small handful of current Daydream apps built solely for business. This is a relatively unexplored area – even for Google – and therefore based on a large volume of data Yulio has amassed, we were able to share a few insights.

You Don’t Always Need a Magic Wand
As an example of this, as part of the standard specifications for Daydream apps, each must support the use of the handheld Daydream controller as a control method. Google’s Daydream View headset comes with a supplementary remote which doubles as a motion-sensitive tool used to point and click on objects, navigate menus, etc. In our time building Yulio we’ve tested almost every VR hardware system on the market. Those with controllers and those without, from Oculus and HTC Vives to Samsung Gears and others on the way to Google Cardboards. When it came to using controllers in business applications, we saw that they simply didn’t work well in business and presentation settings. Designers using VR to communicate a new project want more than anything to have their clients feeling relaxed and paying attention while immersed in the design. What we’d seen instead when controllers are introduced is that they often added an unnecessary and often distracting level of complexity. People more commonly felt self conscious as they fumbled with a new piece of technology while effectively blindfolded in front of their colleagues. Often it closely resembled the scene when showing a parent how to use a new TV remote – “The button on the left, tap that….no you held it too long, just tap it.” With this in mind, in an effort to make sure the Yulio app worked in the best way possible for the end users but still passed Google’s code of conduct, we created a feature allowing a controller to be put down and have it fade into the background. Users are then able to switch to gaze-to-go navigation if they prefer or use the controller if they are comfortable.


Sharing small but key insights like this with the Google team based on our ‘in the field’ experience with VR for business has been of real value, and we were delighted to see our thinking validated with our inclusion in the Google Daydream app store. Find the Yulio viewer for Daydream here and if you’re ready to try making your own VR daydreams a reality, try Yulio for free….and have your first VR experience in minutes.
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Architecture, Business, Design, Technical, VR, Your Business + Virtual Reality

A Window on What You’re Buying: VR marketing for spaces

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October 13, 2017

- Architecture, Business, Design, Technical, VR, Your Business + Virtual Reality

We recently looked at the impact VR marketing is having, and ways that the technology is offering prospective customers the ability to experience products, services, or even causes in a very different and more emotive way than was previously possible. One of VR’s most unique features is its ability to allow people to experience something which is:

  • a long way from them
  • too complex or expensive to easily replicate in real life

Nowhere does VR shine with this more than in the communication of spaces. Unlike viewing locations on an image, a website or a TV screen, the immersive nature of VR means that places can be experienced versus simply being seen. Not only does this mean each fine detail can be communicated successfully to a prospective client but, virtual experiences also trigger responses from different parts of the brain – those which control higher-level thinking, emotion, motivation and primitive instincts – and these are especially relevant for marketers looking to provoke visceral responses to whatever they’re selling.  VR marketing brings true try-before-you-buy to spaces and opens up the world of potential customers.

Placing People Directly in the Action
The potential of VR to be a proxy for real travel is something many consumers are excited about. For many people, one of the most compelling uses of VR remains to allow them to see the world and experience locations and environments they would never otherwise have access to. For anyone with limited resources, mobility issues, or crippling fears of flying, VR is able to unlock a world of vivid and educational experiences from the farthest reaches of the earth. Apps such as YouVisit allow users to experience exotic locations across the globe in immersive virtual reality, while Discovery VR from Discovery Networks offers users the chance to virtually swim with sharks, surf majestic reefs or get close to endangered animals. Within professional sports, the use of VR marketing to bring viewers closer to the action is seeing significant growth. This year soccer’s Champions League Final was made accessible to viewers via VR allowing them to watch the game all-but live from various enviable pitchside locations. Fox Sports also announced earlier in the year that it would be showing Super Bowl highlights in near-real time via VR allowing sports fans to view replays of the best moments of the game from numerous different angles right after they happened on the field.


 

But let’s bring this concept of VR becoming a window into what would otherwise be impossible to see back to business and ROI. The experiential possibilities being showcased in travel and sports have real applications for business. VR marketing for spaces can be used to take people to places for the sheer experience of being there but it can also help people to make more informed buying decisions and expand the reach of potential customers.

VR Marketing in Virtual Real Estate
There is immense power in allowing new home buyers to experience unbuilt properties and full developments as if they were real or alternatively, to tour remote properties using just a headset. For those in real-estate, VR marketing allows for listed properties to be experienced by prospective clients from anywhere in the world. In the case of Sotheby’s LA, prime properties are being viewed by those that want to tour multiple houses without spending multiple hours in gridlocked Los Angeles traffic. And agents of high-end international properties suddenly have the whole world as prospects, vs. just those in their office catchment area. Agents can showcase engaging VR tours on their websites and drive leads from anywhere, with clients who have seen the property and are certain they want to engage.


 

Beyond those looking to buy, for people looking to engage in long or short term rentals, being able to tour numerous properties simply by putting on a headset can dramatically change the experience. This is both for renters who can get a sense of how each property feels when inside it and owners who can pre-qualify interest before having renters visit in person. This can be particularly effective for properties listed on short-term rental sites such as Airbnb which experience high numbers of visitors. Via VR, travelers can experience every detail of a property before they commit to renting and owners can aggregate the cost of capturing the 360-degree footage over marketing to numerous potential customers.

Showing Off the View with VR marketing
Beyond the world of real-estate, there is an increasing number of smart ways VR marketing is being used to transport people to locations and environments to experience them in context and enable them to make more informed decisions on expensive purchases. Various sports teams have introduced virtual reality experiences that place fans in prospective season ticket seats at venues and take in very specific vantage points. The Sacramento Kings allow fans to experience the view from courtside seats via VR before buying and, at approximately $2000 per game per seat, in the words of Kings’ president Chris Granger, “It gives people a great sense of comfort as to what they can expect. It makes the investment safe and easy for fans.” The same logic can be applied to corporate boxes, premium lounge access at airports and much more. B2B sponsorship dollars that have an element of luxury space, or offer an impressive experience for their end clients can be better sold with VR marketing than with brochures and other images. It’s true try before you buy marketing.


 

Small Business VR marketing
But you don’t have to have a stadium or be selling an elaborate Italian villa to take advantage of VR marketing for spaces. If you have any kind of business that involves enticing people to see inside your space, VR marketing is for you. Venue businesses, like resorts or hotels, but also manufacturers of wedding tents and event rentals are dealing with clients very eager to understand not just the physical space they are buying, but the feeling it can evoke. They can tell their stories more easily and more immersively in VR than any other visual medium. Other potential wins are tradeshow and event marketers, who can show off the show floor in VR, and potentially upsell booth space. Or tour operators showing off places of interest and accommodations.


 

While virtual viewings cannot fully replicate standing in the real thing, for wedding venues, music venues, photography studios, film locations, and numerous other high-value spaces, being able to communicate specifics of size, style and layouts and put prospective clients directly within a space via VR is a powerful first step towards winning them over and ensuring a space is exactly what they’re looking for.


There’s no doubt that the ability to immerse people directly in any space, experience or environment using virtual reality has handed marketers an entirely new toolkit to get creative with. Whether locations are showcased using VR to demonstrate their most unique and compelling qualities for potential customers or environments being broadcast in VR are the experience themselves, there’s no doubt that the technology is set to play an ever-growing role in how we view and evaluate the spaces which we choose to live, work and play in. To learn more about implementing VR in your practice, sign up for our FREE 5-day email course, or try it out with a free account.
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Architecture, Business, Industry News, VR, Your Business + Virtual Reality

VR Architecture: Sharing a Vision, with Andrew Chung of Diamond Schmitt Architects

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September 28, 2017

- Architecture, Business, Industry News, VR, Your Business + Virtual Reality

Since 1978, Diamond Schmitt Architects have been designing award-winning buildings across the world, consistently looking at sustainability in design and innovative new technologies to further user satisfaction and supply modern building operations. Recently, they’ve been working with VR architecture software solutions.

Diamond Schmitt Architects Logo. DSAI is featured in this blog for their use of architecture VR
In a recent partnership with Ingenium, Canada’s Museums of Science and Innovation, they have designed an enormous adjacent building to the  Canada Science and Technology Museum in Ottawa called the Collection and Conservation Centre. The key problem they were solving was a way to house the Science and Technology collection in one building, with objects ranging in size from hand tools to actual trains. We sat down with Andrew Chung, (AC) an Architect at DSAI to discuss the Ottawa building and how VR architecture helped him communicate with his clients.
 






I’ll start by asking you to describe the architectural problem you were working to solve for Ingenium?
AC: Ingenium’s existing museum facilities weren’t going to meet their future needs, and there was a need to renovate the existing Science and Technology Museum. In doing so, there was an opportunity to create a secondary building to the museum to house the collections for all 3 Science and Innovation museums. The collection is currently separated from the museums, spread across multiple warehouses.  We recognized the opportunity to join the collection into one building and give an opportunity to link the collection spaces to the exhibition spaces. Our building houses these amazing historical artifacts and major parts of Canadian scientific and engineering achievements, and offers the potential to preserve and maintain this important history into the future, and offer new generations better visibility to the richness of the Canadian achievements in science and technology throughout history.

So, what role did VR play in this project?
AC: The use of VR architecture fit very much into the architectural problem we were solving because we found out very quickly that the task of consolidating the museum collection from 3 scattered, separate spaces into one building created a unique architectural problem: the scale was hard to conceive. We’re talking about artifacts ranging from a wide range of sources; from the early agricultural hand tools,  the very first Bombardier Snowmobile, Canadian space probes, to the Governor General’s train, which itself is around 9m long. These items are really interesting aspects of Canadian history, and we really felt the need to house them properly and preserve them for the future. But because they are huge artifacts, the spaces had to be very large, and it quickly meant that the building couldn’t be person scale, and instead had to be tailored much larger. The collection exponentially increased the size of the building quickly. When you’re designing objects of this size, it drastically changes how you approach the design problem. And so to really understand the scale, we introduced VR architecture scenes to the project. We needed to see how big these items were for our own understanding. And then when we saw that we could get really detailed images from Yulio, it helped us propose design solutions to the client. It allowed us to talk about things in a perspectival manner that captures scale in a much better way than solely using a 2D drawing. People who see our 2D drawings or blueprints still don’t really comprehend the scale until they view the VR architecture design experience. We were trying to find solutions to help communicate that spatial understanding to the client, and VR came into play for that.

 

 

Had DSAI worked with VR before?
AC: DSAI was using smaller VR architecture experiences of one scene or a perspective in a performing arts center from one vantage point. What Yulio let us do was create multiple scenes and spatial cohesion by stringing together multiple scenes with hotspots. That way, someone not used to looking at our plans can understand and orient themselves much more clearly. That’s when we were able to much more efficiently communicate just how big this building would be, and how everything would coalesce together. It helped clients understand why spaces had to be designed so large, and understand how we were able to solve the organization of this massive collection, to fulfill the goal of preserving this Canadian history. This is why working on this project has been a great pleasure, as it presents many unique design and communication challenges, among which we’re solving with products like Yulio.

Why did you decide to go with a mobile VR solution?
AC: We know VR architecture design  is currently a hot trend, but when we were looking at available platforms, the ‘high end’ VR experience required a powerful computer and tethered experience. In addition,  you had to have the client present in our office in person, which presented a challenge as the client is located in Ottawa while we were in Toronto. The high-end approach to VR  meant that overall, the communication reach would be pretty low. Mobile VR worked better for us because it gave us the opportunity to communicate through everyday, accessible objects like smartphones. For our design and review process, we would simply send a web link through Yulio, and we were able to share the content with our client easily. The aspect of communicating effectively at a  distance as very important,  and we were able to send things quickly and update the content seamlessly, much like a web platform. Yulio became like a content management system for us.


How did your client respond to the VR experience?
AC:  That’s actually a funny story. Originally, the VR portion was actually a side project. We are of course focused on the best, most workable design first. But VR was an opportunity to explain the space better, to really get a much deeper client comprehension. Before VR, the client understood the concept but didn’t feel the visceral connection. We noticed a much more emotional response once they viewed our design in VR, in contrast to an almost clinical approach when they looked at plans. So once they had that emotional connection to the space, they bought into more of our ideas around space planning later in the project. The client’s understanding of our design just grew exponentially after exposure to VR.

 

 

And how did that VR engagement change the project going forward?
AC: Our engagement with our client grew exponentially when we introduced VR. Now they’re getting into what we’ve proposed and are much more excited. We have found the client has engaged in a dialogue with us much more frequently. It’s not just a relationship of us describing the project to our clients, but also seeing how they’ve shared more of this material with their staff. As an example, the client asked us to add views of conservation labs so they could share their conservationist staff. The plan would show a series of rooms, which graphically would show up as boxes in these labs, but in VR they could see how tall the units are and how the spaces were stacked. It’s a greater level of excitement at many levels of the organization.

 

 

Did working in VR change your process as well?
AC:  We actually started using VR as an internal design tool, and it has been a fantastic tool amongst our team. Since we were working with multiple designs iterations in Revit, connecting everyone on the same level was extremely important. Throwing our design into VR would quickly reveal tasks and revisions we needed to accomplish and figure it out much more quickly in the design process. It gave us better opportunities to figure out solutions to the design problems earlier on. You would get more time to play creatively and explore solutions because fundamentally, you would get to the core of the design focus earlier as a result of this added understanding and resolution. Since the depth of exploration goes further, and our design gets better because we’re able to visualize problems earlier than waiting for issues to arise.

How do you envision using Yulio on future projects?
AC: Our design process has changed for the better with VR. From our staff who have a drafting history to those who think in 3D programs, everyone is excited by the sense of scale they can see in VR. It’s generating a lot of excitement within the firm because people get to see their vision sooner. It’s changing the way we talk about things too – in internal meetings, we’ll pull up the Yulio VRE and solve a detail or design challenge and it creates better understanding among the design teams. In the future with our clients, I see VR as part of a robust feedback loop, going beyond the show and tell to getting client feedback in context, and build two-way communication in VR to increase collaboration between the team and our clients.

Anything else you’d like to share about the success of the project?
AC:  We’ve had a great dialogue with Yulio around VR architecture practices. While we’ve had a two party relationship with our client, we’ve found it has become more of a three-party relationship with the Yulio on a technology level. This whole process has proven that our feedback can help with design – whether it’s our design or the Yulio platform. So it’s not one way at all, it’s a dialogue that creates three happy parties with us, our client and the Yulio team. The building project itself is moving quickly, the first floor is being poured right now, and we’re interested to see how well the VR design that showed the intent of the building aligns with the completed building. Did we predict things accurately? VR lets us see into the future, and when construction is done we’ll see how close we were.


Our thanks to Andrew Chung of DSAI for sharing their success in deepening client engagement through VR. For more information about creating your own VR designs, sign up here to schedule a training webinar with a full walkthrough of Yulio. 
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Architecture, Business, How to, Industry News, VR, Your Business + Virtual Reality

Why So Many Doubters? Riding the VR Hype Cycle

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July 27, 2017

- Architecture, Business, How to, Industry News, VR, Your Business + Virtual Reality

From the moment Mark Zuckerberg handed over $2billion for Oculus Rift, the starting gun sounded for the latest trip around the VR hype cycle. VR is not a new technology. The earliest incarnations have been traced all the way back to around 1860 in the form of panoramic paintings. By 1930, the first flight simulator using a version of the technology was sold to the US military to improve pilot skills. The first head mounted display was developed in 1960, first VR goggles hit the shelves in 1987,  Lawnmower Man was released in 1992, and in 1995, Nintendo Virtual Boy. It’s a list that illustrates just how long we’ve been flirting with the emergence of virtual reality and waiting for it plant some roots, to move beyond VR hype and become part of our lives. In its most recent incarnations, both in hardware and software, VR has undoubtedly taken a major leap beyond anything that’s gone before. This momentum is due to several of the undisputed heavyweights of technology and innovation, Google, Facebook and Samsung throwing their weight behind it. From the newest, top-of-the-line headsets, which offer flawless visuals and precision motion capture, to $15 headsets such as Google cardboard which open the virtual field to anyone with a smartphone, VR has never been more accessible or its hype more pronounced.

So why does VR not yet touch the lives of every person, every day?
Doubts about the viability of VR to be part of the consumer mainstream are based on lagging headset sales vs. projections. Data Analysts SuperData predicted more than 2.5M PlayStation VR sales, 600K Oculus Rift sales. But 2016 sales fell short:


 

There was so much VR hype 18 months ago from electronics manufacturers and retailers alike that anything less than ubiquitous headset ownership seems like a failure. But there are some extremely logical reasons for that which we’ll outline below. But bear in mind, almost none of these barriers have an impact on business use cases, where consumers or clients may use VR occasionally, and for very specific jobs. Beyond the gaming chair, VR has practical uses in healthcare, retail, architecture, design, real estate and manufacturing. Equating consumer disillusionment to a failure of the VR medium is a shortsighted error for businesses. Businesses who fail to spot the trend and the jobs they can accomplish with VR storytelling may be left behind if they only look at consumer disillusionment. The consumer barriers to VR are pretty easily overcome by businesses, and explain why the use cases may diverge.

Cost
43% of people surveyed by Thrive Analytics cited expense as the key barrier. There’s no doubt that with A-list headsets such as the Oculus Rift, starting at $5-600 (which is about $100 less than the original cost – there was a price drop as of May 2017) – before you buy and set up the high-powered computer necessary to run them – jumping into the top end of the VR market is not for the faint-hearted and is expensive enough to challenge even the most indulgent of impulse buyers. For an emerging technology that is looking to prove itself and hasn’t yet earned its place among consumer ‘must haves’, the price is undoubtedly playing a role in maintaining VR’s position as a boutique technology. But for businesses, it makes a splash at trade shows and is increasingly a fixture in the offices of architects and designers and in retail experiences. The difference is that with a single headset, businesses can reach dozens of potential clients in the office or hundreds at a trade show. At potentially $2 per user at a tradeshow booth, and less each time the rig is used, the value is easier to find in a one to many scenarios than in a single consumer’s personal monetary outlay. There are, of course, cheaper alternatives. Samsung Gear and Noon VR  headsets cost around $100, and Homido Minis and Cardboards are $15. Each relies on a smartphone for its computing power and delivers different levels of immersive experience. They can be used by businesses or consumers and offer a solid VR experience.

Mobile headsets range from $15 to $100+ showing multiple types


Comfort & Practicality
VR’s propensity to cause nausea – which we looked at in detail in a previous post remains a key concern for new users -14% of users surveyed by Thrive Analytics.  Through our own extensive user testing, we found that the ability to pop in and out of the headset reduces sickness significantly – those who may not want to wear a headset for hours of gameplay because they fear illness, will find they can glance at a business application for a few minutes with no issues. But there are other factors to comfort than nausea: Isolation Although tethered headsets offer the richest visual experience, some felt a discomfort with the blindfolding sensation of full immersion and having no access to real touch points to steady themselves. Again, when you’re wearing a headset to do a specific job, like review a color scheme in your new bathroom….this isn’t as much of an issue.

Using VR to select finish options in a condo bathroom


Appearance
Some of those testing became self-conscious, not only imagine how they might look to those around them while wearing a large (and some would say ‘brick-like’) headset but also how the apparatus would affect their personal appearance, their hair, makeup, etc. This unease was felt by both male and female users. For our business users, we combat this by removing straps and facilitating in and out experiences, which we predict is the winning pattern for business VR. While acknowledging that these barriers remain an impediment to VR gaining its mass consumer foothold, at least in the short term, the technology is undoubtedly taking root in the enterprise.

Tailored VR Applications for Business
The current state of consumer vs. business VR demonstrates the different places they are at in the hype cycle. Early business adopters have moved past inflated expectations, have worked through some solutions that don’t fit and have moved on to the next phase, finding productive uses for VR storytelling and achieving ROI. It’s because, in business applications, specific combinations of VR hardware and software can be tailored to suit different environments and address areas users are concerned about. We remove the straps and ensure navigation is simple with no controllers in all our demos. These subtle changes help users avoid feeling self-conscious and avoid nausea. And are more appealing in an office setting than in buying a new headset at home and cutting the strap off. And businesses are typically putting their clients in VR for short periods to accomplish specific goals. Not trying to entice them to wear the rig for hours of recreation time. According to Animation1 (2015) prospects who virtually engage with content become personally attached to the offering within the first thirty seconds. That’s some serious speed to sale.

Business users of VR in a design presentation


Business Leaders Moving Beyond VR Hype
  • Yulio clients are experimenting with VR to make spaces that are too complex to model more realistic. They have virtually reinvented blank warehouse spaces to show realtors the possibilities. They have modeled massive parks and public spaces in new home developments, and they are experimenting with audio and other creative plans to make VR design come to life.


 

  • Transporting customers to alternate realities is a natural fit for travel and tourism. Thomas Cook locations in the UK previewed a Manhattan vacation. They saw a 190% increase in sales of that package with people who used the VR preview.


 

  • The auto industry is innovating in both design and sales. Ford has used Virtual Reality to test design elements and solve engineering problems, while Audi is putting buyers in VR cars and letting them have virtual driving experiences. Toyota provided a public service by creating a VR experience about the dangers of distracted driving. “In our experience, new technologies that allow consumers to interact with virtual vehicles actually enhance the in-person test drive,” Cooper Ericksen, VP-vehicle and marketing communications told AdAge. “Guests arrive at a test drive more informed about the vehicle. They know the questions they want to ask, creating a much more satisfying experience.”


 

  • Retail giants are creating in-store experiences that speed time to sale. Lowes has their Holoroom, a design experience that lets people preview their design choices in-store, and take them home to share. Lowes was one of the first to use the technology from Marxent, whose CMO Sonia Schecter told PWC that waiting for fully realized ROI models can get you left behind in business: “The other edge of that sword for retailers and manufacturers is that if they wait to get started, they’ll be behind when a traditional ROI recipe does kick in. Emerging technologies are tricky that way.”


 

  • Charity:Water and other charitable foundations are starting to call VR ‘the empathy machine’ as it drives up their donation rates and amounts to be able to transport a donor to a refugee camp, or see the promised future their donation can help create. The UN has a VR film called “Clouds over Sidra”, and the donation rate for viewers is double that of people who haven’t viewed the film.


 

So while VR hype continues to do battle with the real experiences of consumers, a growing number of businesses are finding that the technology is critical to creating an immersive product and design experiences. They are successfully applying VR technology to their operations and leveraging its unique capacity to engage, to educate, to communicate and to enthrall. To learn more about how VR can enhance your business workflow, sign up for our FREE 5-day email course.
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